Summary
Overview
Work History
Education
Skills
Timeline
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Kathleen McCoomb

Milton,MA

Summary

Results-driven leader with extensive experience in driving operational excellence and crafting compelling marketing strategies. Leveraging a background in management consulting, adept at orchestrating transformative change and delivering impactful results. Seeking a role to utilize expertise in project management, strategic planning, and team leadership to drive business growth and innovation.

Overview

19
19
years of professional experience

Work History

Director of Marketing

Atticus Lawyer Coaching
11.2020 - 04.2024
  • Provide strategic direction for marketing initiatives, focusing on new client acquisition and brand differentiation
  • Assembled and led a strong team of marketers to cohesively approach new marketing strategy for the organization
  • Led successful rebranding initiative, distinguishing firm from competitors
  • Launched innovative online learning platform and app, driving engagement and revenue
  • Pioneered dynamic podcast, expanding audience and establishing thought leadership
  • Achieved 679% increase in social media presence in 18 months
  • Implemented automated email campaigns, enhancing customer engagement and retention
  • Established robust campaign structures, optimizing marketing efforts
  • Developed successful referral program, driving new business and brand advocacy
  • Developed metrics and measured success in order to further penetrate marketplace
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Generated sponsorships with related and partnering entities to enhance marketing objectives
  • Managed budget allocation and resource utilization to maximize marketing ROI
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral
  • Conducted market analysis and research to identify trends and opportunities
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics

Global Marketing Manager, Principal Investors and Private Equity Practice

Boston Consulting Group (BCG)
06.2017 - 09.2020
  • Launched marketing function for a new, fast-growing international practice, including strategy development and process implementation
  • Spearheaded flagship event for women executives in private equity, surpassing attendance targets by 30% and expanding globally
  • Established global best practices for maintaining client contact data and tracking relationship strength
  • Implemented highly successful email marketing campaign with personalized content, achieving top-quartile engagement rates
  • Coordinated with design and media teams to develop high-quality creative assets
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills

Marketing Manager, The Americas

Boston Consulting Group (BCG)
01.2011 - 06.2017
  • Built out C-Level Events function for the Americas region, events previously under the purview of global marketing
  • Assembled and lead a strong team of Events professionals
  • Provided direct supervision and mentorship to a growing team
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills

Senior Marketing Specialist

Boston Consulting Group (BCG)
12.2004 - 01.2011
  • Managed proprietary CRM solution and oversaw direct mail marketing programs across 16 offices in North America
  • Provided direct supervision to a team of four database coordinators
  • Updated customer database and generated lists and counts for direct marketing projects

Education

BS/BA Management Business Administration - Business Management

Northeastern University
Boston, MA

Skills

    • Marketing Strategy
    • Strategic Thinking
    • Team Building
    • Team Leadership
    • Project Management
    • Change Management
      • Event Planning
      • Process Definition
      • Marketing Metrics
      • Digital Marketing
      • Customer Segmentation
      • Marketing Analytics

Timeline

Director of Marketing

Atticus Lawyer Coaching
11.2020 - 04.2024

Global Marketing Manager, Principal Investors and Private Equity Practice

Boston Consulting Group (BCG)
06.2017 - 09.2020

Marketing Manager, The Americas

Boston Consulting Group (BCG)
01.2011 - 06.2017

Senior Marketing Specialist

Boston Consulting Group (BCG)
12.2004 - 01.2011

BS/BA Management Business Administration - Business Management

Northeastern University

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Kathleen McCoomb