Kathryn Campana
Washington
Summary
Proven ability to drive revenue growth through strategic planning and effective sales tactics. Known for strong team collaboration and adaptability to changing market conditions, leveraging negotiation and relationship-building skills.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Field Sales Territory Manager
Anastasia Beverly Hills Inc.
Washington, DC
03.2024 - Current
- Develop and execute territory sales strategies to maximize market penetration.
- Foster strong relationships with beauty professionals to enhance product visibility and customer loyalty.
- Conduct regular market research to stay updated on competitor activities and industry innovations.
- Set personal performance benchmarks that surpassed company expectations, fostering a culture of excellence within the field sales team.
- Train new team members on best practices for field sales success, resulting in improved performance metrics across the board.
- Delivered comprehensive reports on territory performance, identifying areas needing improvement or further investment support from management teams.
- Increased sales revenue by developing and implementing effective sales strategies in assigned territory.
Retail Account Manager
Benefit Cosmetics
Richmond, VA
06.2016 - 03.2024
- Recruited, trained, and provided continued education to licensed Cosmetologists and Estheticians.
- Developed and maintained relationships with key retail partners to enhance brand presence.
- Analyzed sales data to identify strengths and opportunities within each account to optimize sales results.
- Coordinated training sessions for retail staff on product knowledge and promotional techniques.
- Executed marketing initiatives to drive in-store traffic and elevate customer engagement.
- Mentored junior account managers, fostering professional development and team cohesion.
- Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
- Organized regular team meetings to review progress, discuss potential challenges, and identify areas for future growth opportunities.
- Planned, directed, coordinated and assigned manpower to efficiently meet daily production requirements and goals.
Business Owner, Cosmetologist + Makeup Artist
Self-Employed
Fredericksburg, VA
09.2013 - 06.2016
- Developed strong rapport with clientele through consistent high-quality service, resulting in repeat business and referrals.
- Delivered personalized hair and skincare services to diverse clientele, enhancing customer satisfaction.
- Maintained up-to-date knowledge of products and industry standards for optimal service delivery.
- Implemented new beauty trends and techniques, improving service offerings.
- Oversaw inventory management, ensuring availability of high-quality products for services.
- Maintained a clean and hygienic work environment by following strict sanitation guidelines and procedures.
- Demonstrated exceptional time management skills by efficiently scheduling appointments and managing multiple clients simultaneously.
- Stayed current with industry trends and techniques by attending workshops, trade shows, and continuing education courses.
- Increased salon revenue by upselling additional treatments, products, and services to clients during appointments.
- Built robust network of industry contacts, leveraging relationships for strategic partnerships and opportunities.
- Increased customer satisfaction with personalized service offerings, addressing specific needs and preferences.
- Managed purchasing, sales, marketing and operations efficiently.
- Managed scheduling and client appointments, optimizing workflow efficiency.
Hairstylist
Ulta Beauty Inc.
Short Pump, VA
10.2011 - 09.2013
- Built a loyal clientele through exceptional customer service and attention to detail in styling techniques.
- Enhanced client satisfaction by providing personalized haircuts, styling, and color services.
- Conducted thorough consultations with each client before beginning any service, ensuring clear communication regarding desired outcomes.
- Successfully managed a high volume of clients during peak hours while maintaining a calm and efficient demeanor.
- Increased salon revenue by upselling products and additional treatments during appointments.
- Educated clients on product usage and maintenance for optimal hair health.
- Participated in industry events to stay current on trends and continuously improve personal skills as a hairstylist.
- Developed promotional strategies for seasonal services, boosting salon visibility.
- Analyzed product inventory levels, optimizing stock for high-demand items.
Education
Licensed Cosmetologist - Cosmetology
Stafford Senior High School
Stafford, VA06-2011
Skills
- Territory management
- Sales presentations
- Staff training and development
- Relationship building
- Goal setting and achievement
- Organizational skills
- Verbal and written communication
Certification
- Certified Makeup Artist, Graham Webb Academy, Washington, DC - April 2012
- Certified Airbrush Artistry, Graham Webb Academy, Washington, DC - 2013
Timeline
Field Sales Territory Manager
Anastasia Beverly Hills Inc.
03.2024 - Current
Retail Account Manager
Benefit Cosmetics
06.2016 - 03.2024
Business Owner, Cosmetologist + Makeup Artist
Self-Employed
09.2013 - 06.2016
Hairstylist
Ulta Beauty Inc.
10.2011 - 09.2013
Licensed Cosmetologist - Cosmetology
Stafford Senior High School