KATHRYN E. MARKOVICH
Fort Worth,TX
Summary
Dynamic marketing executive with proven track record of driving revenue growth from $8M to $100M+. Expert in digital marketing and brand development, leveraging analytical thinking and effective communication to create innovative strategies that enhance client engagement and expand service offerings.
Overview
18
18
years of professional experience
Work History
Vice President, Marketing
Paragon Sports Constructors
Fort Worth, TX
01.2022 - Current
- Contribute strategic planning and thought leadership, driving revenue growth from $8M to $100M+ over 15 years.
- Collaborate with sales teams to align marketing strategies with business objectives and targets.
- Lead direct reports overseeing internal processes such as proposal preparation, marketing, and maintenance services.
- Guide all internal and external marketing initiatives including messaging, brand identity, and digital strategy.
- Manage annual marketing budget to ensure optimal allocation of resources.
- Negotiate strategic relationships with creative partners, trade associations, and professional sports clubs.
- Create revenue opportunities through expanded service offerings for diverse client needs & lifecycle management.
Director of Maintenance
Paragon Sports Constructors
Fort Worth, TX
01.2018 - Current
- Developed new service offering to enhance lifecycle management of sports fields.
- Researched and sourced technical equipment for effective execution of maintenance programs.
- Established in-field processes, technical guidelines, and reporting structures for client documentation.
- Manage thousands of unique data points across sports fields, tracking critical safety and performance metrics.
- Utilize data to educate clients on sports field safety and inform lifecycle management strategies.
Director of Marketing
Paragon Sports Constructors
Fort Worth, TX
01.2014 - 01.2022
- Spearheaded development of multiple website rebuilds, managing RFPs, project schedules, and content creation.
- Executed digital marketing strategy featuring LinkedIn and Google AdWords, tripling monthly website traffic.
- Branded and launched new running track systems product line, establishing technical specifications and securing USPTO trademark.
- Developed synthetic turf maintenance business unit, generating over $200k in annual revenue for company.
Marketing Manager
Paragon Sports Constructors
Fort Worth, TX
01.2011 - 01.2014
Marketing Coordinator
Paragon Sports Constructors
Fort Worth, TX
01.2009 - 01.2011
Media Buyer
d.r.2 Marketing
Grand Prairie, TX
06.2007 - 05.2008
- Conducted market research to identify new opportunities and negotiate competitive rates.
- Executed media buys for client campaigns to optimize ad placements.
Education
Bachelor of Science - Communications, Business
Texas Christian University
Fort Worth, TXSkills
- Team leadership
- Analytical thinking
- Problem solving
- Effective communication
- Budget management
- Project coordination
- Brand development
- Process optimization
- Sponsorship negotiation
- Social media strategy
- Digital marketing
- Email campaigns
- Website administration
- Copywriting
- Search engine optimization (SEO)
- HubSpot proficiency
- Event coordination
- Content management (WordPress CMS)
- Survey analysis (SurveyMonkey)
- Microsoft Office proficiency
- Adobe photoshop, illustrator, and InDesign
- Canva
Affiliations
Society for Marketing Professional Services (SMPS)
Timeline
Vice President, Marketing
Paragon Sports Constructors
01.2022 - Current
Director of Maintenance
Paragon Sports Constructors
01.2018 - Current
Director of Marketing
Paragon Sports Constructors
01.2014 - 01.2022
Marketing Manager
Paragon Sports Constructors
01.2011 - 01.2014
Marketing Coordinator
Paragon Sports Constructors
01.2009 - 01.2011
Media Buyer
d.r.2 Marketing
06.2007 - 05.2008
Bachelor of Science - Communications, Business
Texas Christian University
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