Tom Scott, MBA
Aliso Viejo,USA
Summary
Vice President of Marketing with a 20+ year track record of scaling consumer durables, tools, and sporting goods businesses through brand repositioning, product pipeline acceleration, and channel expansion. Cross-functional team leadership with repeated success delivering double-digit revenue and margin growth. Deep experience building new categories, entering adjacencies, and launching innovative platforms across big-box, specialty, and dealer channels.
Accomplishments
• Led marketing and product management across multiple global consumer and outdoor brands including Black & Decker/DeWalt, Newell Rubbermaid, and Stanley, delivering revenue growth through brand repositioning, product innovation, and new market entry.
• Scaled new product platforms and brand strategies doubling revenue at two companies.
• Successfully repositioned legacy brands and accelerated product pipelines across multiple organizations, contributing to double-digit growth and improved profitability.
• Expanded distribution through strategic channel initiatives with major national retailers including Home Depot, Lowe’s, Wal-Mart, Bass Pro Shops, Cabela’s, Scheels, and Academy.
• Developed high-performing marketing and product teams while implementing structured product development and launch processes to accelerate commercialization.
Skills
- Cross-Functional SBU Leadership
- Strategic Planning
- Product Roadmap Planning
- Product Management
- Brand Strategy
- Marketing Communications
- E-Commerce Growth
- Channel Marketing
- Market and Consumer Research
- Team Leadership
- Pricing Strategy
- Sales Management
Work History
Vice President, Marketing
SureFire, LLC
09.2024 - 01.2026
- Led marketing team of 7 in the development of all marketing strategy, customer and dealer initiatives, research, new product launches and new business assessment and entry strategy.
- Introduced research methodology including email list segmentation, brand and pricing studies.
- Led the ideation and strategic execution of a strategic new business venture.
- Introduced a new product launch process and maximized revenue by synchronizing sales, engineering, manufacturing and marketing, ensuring channel inventory availability coincides with marketing push.
- Created integrated campaigns for 4 major product launches driving millions of views at time of launch.
- Managed over 70 trade shows and a robust new product plan focused on expanding our audience.
Vice President of Marketing & Product Management, Work IQ
Revo Brands, Inc.
04.2022 - 09.2024
- Identified opportunity, created and executed business plan to enter the hardware/DIY market with a new brand and innovative new tool system.
- Conducted extensive market research to guide development and validate opportunity attractiveness.
- Executed entry plan including new business creation, new brand name and positioning, PR agency selection, packaging, merchandising, website, new tradeshow assets.
- Generated more than 4 million video views and won the Best New Product Award at NHS.
- Created entirely incremental stream of revenue, increasing total company size by 25% year one.
Senior Director of Marketing & Product Management
Kimber Mfg., Inc.
02.2019 - 04.2022
- Led team of 12 across global marcom, channel management and product management.
- Partnered with sales leadership to develop global annual plans including forecasts, new product introductions, pricing, key account plans and channel-specific products and promotions.
- Repositioned Kimber brand nearly doubling sales while improving profitability by 10%.
- Led global product development and roadmap planning.
- Mentored product team in building strategic plans including market summaries, competitive product positioning and SWOT analyses, portfolio analyses, and market penetration models.
- Lead channel marketing, managed ecommerce and launched new website.
- Led brand tracking study revealing surprisingly low 22% aided brand awareness baseline.
Director, Marketing & Communications
FN America, LLC
07.2014 - 02.2019
- Developed and led team of 5 marketing communications and channel managers.
- Core member of global new product development and strategic planning teams.
- Repositioned FN brand and positioning with executive and ownership alignment.
- Increased aided brand awareness from 15% in 2015 to 30% in 2018 and doubled sales.
- Hired new advertising agency and trade show management company and executed breakthrough marketing plans.
- Helped expand sales channels from a distributor only model, adding 4 buy groups and several big box accounts including Bass Pro Shops, Academy, Dick's Field & Stream, and Gander Mountain.
Director of Sales & Marketing
Remet Corporation
10.2012 - 01.2014
- Manufactured and distributed products and materials for the precision investment casting industry.
- Global P&L responsibility for all sales, marketing, customer service, and supply chain management for North America, South America, Southeast Asia, and Japan.
- Developed and exceeded global strategic business plan by 25%.
Director of Marketing
Otis Technology
05.2010 - 02.2012
- Managed all global product management, channel management, pricing, advertising, communications, PR, social media, website design, packaging, merchandising, event marketing and tradeshows.
- Increased commercial sales by 23% through channel specific marketing and new distribution.
- Reinvented the Otis brand and positioning, making recognition and comprehension more intuitive.
- Hired new advertising agency and developed brand strategy and positioning statement, and a robust marketing plan including national TV, print, digital and social media.
- Worked closely with the engineering team to develop and implement the first NPD process.
Vice President Product Management and Marketing, Ammunition
Remington Arms Company
05.2009 - 02.2010
- Led global product management, pricing, advertising, communications, website, packaging, and merchandising for this $330MM business.
- Exceeded business plan sales target by 15% and profitability target by 200%.
- Led introduction of global Strategic Business Unit team culture and developed first global 3-year plan.
- Developed innovative pricing and programming model dramatically reducing complexity.
Vice President, Stanley Virax North America
The Stanley Works
11.2006 - 03.2009
- Led U.S. market integration of French plumbing tools acquisition, Virax.
- Secured plan approval from CEO and CFO of The Stanley Works, and presented progress updates.
- Hired and developed team of product management, marketing, product engineering, sales management, and distributor sales force of 130 representatives.
- Developed North American market entry strategy for plumbing tools delivering $12MM sales plan.
- Worked closely with global supply chain teams to leverage product development and engineering.
Progressive Product & Business Leadership Roles
Newell Rubbermaid Corporation
10.2002 - 10.2006
- Promoted through multiple roles including New Business Manager and Group/Senior Product Manager across Lenox Industrial Tools and STRAIT-LINE / IRWIN tool categories.
- Led global $87MM electronic, layout & marking tools businesses with full P&L responsibility.
- Delivered strong organic growth, increasing revenue from $16MM to $29MM and improving operating income from -3% to +14% in two years.
- Built and led teams of 3 product managers and up to 15 cross-functional global staff to execute 3-year strategic product, marketing, and commercialization initiatives.
- Launched $14MM in new products and $15MM in seasonal promotional programs.
Senior Product Manager, Hand Tools
Ridge Tool Company
10.2000 - 10.2002
- Managed worldwide $130MM RIDGID plumbing hand tools business.
- Developed and implemented strategic plans for global new product and new business opportunities through strategic alliances, acquisitions, and research and development.
- Created channel-specific marketing and merchandising plans for Home Depot and key customers.
- Designed and conducted qualitative and quantitative marketing research.
Industry Manager, Consumer Markets
Advanced Elastomer Systems (Exxon/Monsanto J.V.)
03.1998 - 10.2000
- Identified and developed market opportunities in the Hand Tools, Power Tools, Consumer Electronics, and Home and Garden markets for "soft grip" product applications.
- Helped major consumer product manufacturers innovate existing product lines. Examples include Porter Cable, Milwaukee, Snap-On, Nike, Logitech, Hewlett Packard, OXO, Oneida.
- Developed innovative "Target OEM" business development model resulting in 30% sales growth.
Progressive Product & Business Leadership Roles
Black & Decker, Inc.
08.1993 - 03.1998
- Advanced through multiple roles spanning product management, channel sales, regional leadership, and end-user marketing across DEWALT and cordless tool categories.
- Managed global $30MM cordless tools portfolio and launched the FireStorm cordless tools line.
- Led cost reduction initiative delivering 30% savings.
- Directed western region Lowe's channel team of 5 direct sales representatives.
- Managed 50-store Lowe's territory, created store training program adopted nationally.
- Grew dealer territory from $620K to $1.5MM; ranked #2 of 125 reps nationwide.
- End-user product demonstrations and job-site training as one of the first DEWALT Swarm Team.