Kathy Goff
Clayton,NC
Summary
Experienced nonprofit professional with over 30 years of expertise in serving individuals impacted by MS and other chronic illnesses. Recognized as a leader in effectively engaging and developing staff, implementing successful programs and projects. Demonstrated ability to lead development of resources and educational web content. Knowledgeable Director with proven track record of leading high-performing teams and executing strategic initiatives driving organizational growth. Successfully directed cross-functional projects, resulting in significant process improvements and operational efficiencies. Leadership and communication skills instrumental in fostering collaborative environments and delivering impactful results.
Overview
2025
2025
years of professional experience
Work History
Director, Programs and Resources Development
National MS Society
12.2016 - Current
- Lead the organization in identifying and managing comprehensive and relevant resources and information through strategic partnerships and vetted referral resources
- Lead knowledgebase content development
- Develop educational website content that is easy to understand and accessible
- Develop high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Ensure timely communication regarding high priority or new information is disseminated to internal and external stakeholders
- Develop and maintain strategic partnerships.
- Lead team through change using growth mindset, and change management skills.
- Advocate for and support a culture of diversity, equity and inclusion
- Develop and support educational content and resources for digital channels and virtual programming
- Ensure all web content is written and reviewed using health literacy strategies
- Support and lead project teams on deliverables and timelines to accomplish work efficiently and effectively
- Established a culture of continuous improvement by fostering open communication
- Facilitate cross-functional collaboration for improved decision-making processes within the organization.
- Serve on Society work teams: Digital Future Project, Service Cloud, Strategic Planning, Constituent Relationship Management Governance, CRM Governance
Director of Chapter Programs
National MS Society, Greater Carolinas Chapter
11.1998 - 12.2016
- Serve as lead in identifying and maintaining providers and resources in North and South Carolina
- Act as a resource and coach to Society colleagues
- Led data clean up, expanded and enhanced provider outreach
- Supervised management and implementation of educational programs and services in North Carolina and South Carolina
- Provide outreach to healthcare professionals and community agencies
- Strategically developed collaborative relationships with providers in North and South Carolina, targeted outreach to underserved areas
- Collaborated with several volunteer groups and different external stakeholders
- Maintained relationships with key vendors and suppliers
- Provided direct supervision, training, coaching and mentoring to staff and interns
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
Director of Social Services
Laurels of Forest Glenn
- Responsible for all intermediate care admissions and discharges for a Skilled Nursing Facility
- Coordinated care and services as part of discharge planning
- Resolved resident disputes
- Facilitated resident and family council meetings
- Ensured compliance with regulatory requirements by diligently monitoring policies and procedures within department.
- Maintained high level of professionalism and ethical conduct within department, upholding highest standards for social service work.
Director of Social Services
Meadowview Manor
- Responsible for admissions and discharges for Intermediate and Skilled Nursing facility
- Coordinated care and services as part of discharge plan
- Resolved resident disputes
- Ensured compliance with regulatory requirements by diligently monitoring policies and procedures within department.
- Maintained high level of professionalism and ethical conduct , upholding highest standards for social service work.
Education
BS - Sociology/Human Services
Fairmont State University
Fairmont, WVSkills
- Relationship building
- Strategic planning
- Verbal and written communication
- Decision-making
- People management
- Project management
- Team management
- Creativity and innovation
- Employee development
- Program management
- Content development
- Team building
Websites
Accomplishments
Developed and launched the National MS Society's online search tool
Developed and launched the National MS Society's chat program
References
- Kaye Gooch, AVP Healthcare Provider Engagement (Former), 919-880-6868, kkgooch311@gmail.com, Supervisor 1998-2016
- Lisa Custy, AVP MS Navigator Operations (Former), 303-345-5643, Supervisor 2016-2020
- Steve Nissen, Benefits and Employment Director (Former), 703-855-1970, Society colleague
Timeline
Director, Programs and Resources Development
National MS Society
12.2016 - Current
Director of Chapter Programs
National MS Society, Greater Carolinas Chapter
11.1998 - 12.2016
Director of Social Services
Laurels of Forest Glenn
Director of Social Services
Meadowview Manor
BS - Sociology/Human Services
Fairmont State University
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