Matthew Grande
Philadelphia,PA
Summary
I am a marketing student with a passion for the digital side of things. I am driven and hardworking, maintaining a 3.64 GPA while gaining experience in digital marketing internships where I’ve developed and executed successful social media campaigns, managed fundraising portfolios, and collaborated across teams. I bring a strong skill set in marketing strategy, content creation, and data analytics, with proficiency in tools like Adobe Creative Cloud, Google Analytics, and Salesforce. I'm passionate about connecting brands with people through innovative and data-driven approaches.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Summer Intern
National MS Society Bike MS
05.2023 - 12.2023
- Designed a range of social media content and graphics, from eye-catching Instagram posts to informative LinkedIn updates, helping to increase our visibility and engagement
- Analyzed and optimized social media performance, identifying key metrics that improved engagement rates by 20% and refined future content strategies.
- Helped organize and run outreach campaigns, managing team fundraising portfolios that together raised over $575,000 for Bike MS
- Worked closely with clients and team members, which taught me the importance of clear communication, especially when managing different tasks for multiple campaigns.
Social Media Marketing Intern
Center for Faith Justice
09.2020 - 08.2021
- Worked on building a social media presence from the ground up, focusing on creating posts that resonated with our audience and aligned with the organization's values
- Helped streamline internal processes by organizing files and documents, which made team collaboration easier
- Regularly collaborated with different departments to develop content strategies that ensured consistency across all platforms and improved engagement with target audiences.
Education
Bachelor of Business Administration - Marketing
TEMPLE UNIVERSITY – Fox School of Business
Philadelphia, PA05.2025
Skills
- Marketing Strategy
- Content Creation
- Data & Analytics
- Social Media Management
- CRM & Automation
- SEO & SEM
- Email Marketing
- Project Management
- Communication & Collaboration
- Event Planning
- Graphic Design & Video Editing
- JavaScript & Web Development
Certification
- Google Ads Certification
- HubSpot Content Marketing Certification
- Google Analytics Certification
- Hootsuite Social Media Marketing Certification
- Facebook Blueprint Certification
Projects
New Shoes Analysis, Marketing Management, 08/2022, 12/2022, Collaborated with a team to dream up a completely new shoe concept, and then worked through every step of launching it in a simulated market. Took charge of organizing weekly team meetings to keep us on track, which was no easy feat with everyone's busy schedules. Our shoe went on to win first place out of 30 groups — a proud moment after weeks of hard work and late-night brainstorming. I learned a lot about teamwork, communication, and how to manage competing priorities to meet deadlines.
Timeline
Digital Marketing Summer Intern
National MS Society Bike MS
05.2023 - 12.2023
Social Media Marketing Intern
Center for Faith Justice
09.2020 - 08.2021
Bachelor of Business Administration - Marketing
TEMPLE UNIVERSITY – Fox School of Business
- Google Ads Certification
- HubSpot Content Marketing Certification
- Google Analytics Certification
- Hootsuite Social Media Marketing Certification
- Facebook Blueprint Certification
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