Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Kathy Pruitt

Los Gatos,CA

Summary

As a former world champion mountain bike athlete, I’ve built a career blending a love for adventure with a dedication to creating exceptional experiences. With over a decade of experience across event management, hospitality, and brand engagement, I focus on connecting people to what they love—whether that’s the outdoors, community, or a shared moment over a glass of wine.

Most recently, I led tasting room operations at Byington Winery in the Santa Cruz Mountains, where I elevated the guest experience, refined team processes, and helped shape a more polished and welcoming environment.

In parallel, I continue my role as Lodging & Camping Manager for the Life Time Sea Otter Classic, overseeing accommodations and logistics for thousands of attendees at one of the world’s largest cycling festivals.

From intimate hospitality settings to large-scale events, my approach remains the same: thoughtful execution, strong team collaboration, and experiences that feel both seamless and memorable.

Currently exploring new opportunities where I can bring this blend of hospitality, event operations, and community-driven experience to a dynamic team.

Let’s raise a glass—or hit the trail.

Overview

11
11
years of professional experience

Work History

Lodging and Camping Manager

Lifetime
Monterey, CA
01.2023 - Current
  • Manages teams of volunteers and monitors effectiveness of each area.
  • Defines all campaign roles and filled positions.
  • Manages 5,000 + campers and campground sites spread out over 17 campgrounds
  • Administers refunds and oversees sponsor needs as well as exhibitor campground requests.
  • Administers excellent customer service
  • Excellent problem solver

Tasting Room Manager

Byington Winery & Vineyards
Los Gatos, CA
05.2025 - 04.2026
  • Managed daily operations to ensure optimal tasting room experience.
  • Trained and supervised staff on customer service standards and product knowledge.
  • Developed engaging tasting events to enhance customer interaction and satisfaction.
  • Coordinated inventory management, ensuring accurate stock levels and timely replenishment.

Event Management Specialist

Byington Winery & Vineyards
Los Gatos, CA
07.2023 - 06.2025

• Supported winery events and hospitality operations, ensuring a seamless guest experience.
• Led event setup and breakdown, enhancing the overall atmosphere for attendees.
• Managed guest relations during wine tastings and tours.
• Contributed to a 20% increase in positive event feedback through exceptional service.

Practice and Outreach Coordinator

Pacific Coast Therapy
Santa Cruz
07.2023 - 06.2025

• Oversaw daily operations at PACIFIC COAST THERAPY, INC., a private psychotherapy practice in Santa Cruz, California.
• Managed scheduling, billing, onboarding, payroll, and supply procurement to enhance operational efficiency.
• Implemented streamlined intake procedures, resulting in a 30% reduction in appointment scheduling issues.
• Improved patient satisfaction through effective management and organization of practice resources.

Events and Community Coordinator

POC Sports
Park City, UT
03.2022 - 01.2023
    • Proposed planned and executed events and community programs within the outlined budget
    • Managed event reporting for post-event recaps for POC team with learnings, areas of opportunities, continuous improvements, and ROI's
    • Developed and executed ambassador program in North America
    • Developed and maintained process for ambassador/ sponsorship submissions and managed review process of applications
    • Supported and collaborated with POC reps and retailers on retail presence, events, demos, and shop pop-ups
    • Built relationships with media in the outdoor industry, cycling/MTB, skiing/snowboarding, trade media, and mainstream media through events and community development
    • Coordinated schedules and timelines for events.
    • Managed event logistics and operations.

Marketing Coordinator

Canyon Bicycles
Carlsbad, CA
05.2019 - 05.2020
    • Responsible for planning and coordinating all marketing related events, specifically demo events, ensuring alignment with company branding
    • Event planning, coordination and execution, in alignment with company branding
    • Logistics planning for all demo events
    • Responsible for building demo bikes and routine maintenance, such as cassette and chain removal, tire swaps, flats. Kept all bikes in exceptional working order.
    • Organized and ensured safe and efficient event set-up and tear down
    • Conducted post event re-cap and provided reports of traffic, customer engagement and outcome related to sales
    • Acted as liaison between media partners, marketing vendors, and Canyon US with regards to event coordination and planning
    • Developed budget proposals for up to 25 events per year
    • Managed each event project including setting, communicating and maintaining timelines
    • Successfully built and maintained customer and service provider relationships like VeloFix
    • Managed contracts with service providers such as contract mechanics and branded event apparel

Events and Sponsorship-Bike

Ride 100 Percent
San Diego, CA
04.2018 - 04.2019
    • Responsible for identifying , organizing and execution of on-site field marketing events.
    • Coordinated and organized yearly calendar of between 20-30 Field marketing events in N America
    • Developed activations for on-site consumer and customer engagement
    • Served as point of contact for all bike athlete rider support in N. America and sponsorship requests
    • Coordinated with national sales reps to assist and participate in regional events to make territory events consistent and more successful.
    • Planned marketing budget for bike-field marketing events
    • Provided report on customer engagement at each event
    • Responsible for company vehicles and event materials

Showroom Sales

Santa Cruz Bicycles
Santa Cruz, CA
12.2015 - 08.2016
    • Managed daily bike demo pickups for up to 25 bikes
    • Created fun and professional front of house environment to learn about current bicycle models
    • Received in-coming calls from consumers, media and dealers
    • Answered daily, about 15 bike tech e-mails, providing solutions
    • Replied to any demo inquiries via specific contact form on website
    • Daily monitoring and tracking of web store transactions
    • Provided reports to IT department on any suspect web store transactions
    • Organized current and past inventory of in-house factory demo bikes, showroom mountain bikes
    • Took lead on selling about 30 older out of date past demo bikes on eBay annually

Field Marketing Specialist-Juliana Bicycles

Santa Cruz Bicycles
Santa Cruz, CA
12.2014 - 12.2015
    • Planned yearly demo event schedule
    • Maintained and built demo bike fleet of 26 mountain bikes
    • Created on site activations for customer engagement
    • Successfully executed 40 field marketing events per year in N America
    • Tracked and reported all spending related to demo events
    • Aligned with store dealers and reps in N America to host demo events and group rides

Education

Bachelor of Arts - Marketing

Charter University
Online
2013

Associate of Science - Kinesiology

Cabrillo College
Aptos, CA
2011

Skills

  • Budget management
  • Strong time management
  • Adaptable
  • Decision-making
  • Staff training and development
  • Staff management
  • Customer service
  • Cross-functional teamwork
  • Project management
  • Event planning
  • Guest relations
  • Client relationship development

Timeline

Tasting Room Manager

Byington Winery & Vineyards
05.2025 - 04.2026

Event Management Specialist

Byington Winery & Vineyards
07.2023 - 06.2025

Practice and Outreach Coordinator

Pacific Coast Therapy
07.2023 - 06.2025

Lodging and Camping Manager

Lifetime
01.2023 - Current

Events and Community Coordinator

POC Sports
03.2022 - 01.2023

Marketing Coordinator

Canyon Bicycles
05.2019 - 05.2020

Events and Sponsorship-Bike

Ride 100 Percent
04.2018 - 04.2019

Showroom Sales

Santa Cruz Bicycles
12.2015 - 08.2016

Field Marketing Specialist-Juliana Bicycles

Santa Cruz Bicycles
12.2014 - 12.2015

Bachelor of Arts - Marketing

Charter University

Associate of Science - Kinesiology

Cabrillo College