Katie Huneke

Lead enterprise business development, strategic partnerships, and commercial growth initiatives across Chewy Health, driving market expansion, product commercialization, and executive engagement throughout the veterinary ecosystem. Trusted advisor to senior leadership, responsible for identifying transformational growth opportunities and executing initiatives that strengthen Chewy's long-term competitive position.

Selected Executive Accomplishments

• Recognized as a trusted executive advisor and industry ambassador, leveraging an extensive national network to influence strategic partnerships, accelerate enterprise opportunities, and strengthen Chewy's position within the veterinary healthcare ecosystem.
• Cultivated and managed executive relationships with corporate veterinary organizations, strategic partners, and industry leaders to expand enterprise opportunities across multiple Chewy Health product portfolios while strengthening brand influence and long-term strategic alignment.
• Directed Chewy's corporate veterinary consolidator strategy, leading a nationwide portfolio of more than 150 corporate veterinary organizations and driving enterprise adoption through executive-level relationship management.
• Expanded the corporate partner portfolio for PracticeHub by 150%, significantly accelerating market penetration and strategic partner engagement.
• Spearheaded the research, business development, strategic partnership negotiations, and successful launch of a third-party veterinary prescription approval solution within PracticeHub through integration with the nation's largest human healthcare e-prescribing network.
• Led all market discovery, commercial strategy, and business development initiatives supporting Chewy's expansion into the Canadian veterinary market, evaluating market opportunities, partnership strategies, and growth potential.
• Conceived, built, and launched Chewy's third-party telemedicine strategy, developing the commercial pipeline and strategic partnerships that unlocked a multimillion-dollar revenue opportunity.
• Partnered with Product, Engineering, Operations, Legal, and Executive Leadership to develop enterprise work-back plans, ensuring successful execution of complex strategic initiatives while aligning technical development with commercial objectives.
• Selected by executive leadership as a subject matter expert for a confidential corporate initiative evaluating Chewy's entry into veterinary hospital services, providing strategic market intelligence, customer insights, and industry expertise during executive research and discovery.
• Served as the executive business owner for Benchmarking+, driving product strategy, customer adoption, and long-term commercialization initiatives.
  
  

• Acted as executive owner for complex, enterprise-level hospital and clinic group negotiations, navigating lengthy procurement and IT security cycles
• Lead negotiations and closed the second largest veterinary consolidator group in the U.S. (1,000+ practices) and began the transition from legacy PIMS to rhapsody prior to Chewy's acquisition
• Lead negotiations and closed the second largest veterinary consolidator group in the U.S. (1,000+ practices) and transitioned all practices to Petabyte Analytics, a data standardization platform built by Petabyte
• Closed and onboarded the 7th largest veterinary consolidator in the U.S. to Petabyte Analytics
• Responsible for creating cross-functional ways of working for direct reports in sales, marketing and customer service and the development of operational playbooks and feedback loops for product and engineering teams
• Developed and implemented strategic marketing campaigns alongside the Marketing Manager to enhance brand visibility and drive sales growth which included digital marketing efforts, leveraging SEO and social media

• Owned the full-cycle B2B healthcare sales operations, establishing repeatable sales playbooks and integrating CRM/sales enablement tools
• Procured feedback for senior leadership and private equity stakeholders to ensure ongoing support and funding for business expansion
• Identified key market gaps in legacy PIMS systems to position Petabyte's solution, driving an initial total addressable market (TAM) penetration strategy
• Pitched and closed over 200 veterinary hospital accounts, consisting of independent and small corporate consolidators, and transitioned them from legacy or other cloud-based PIMS to rhapsody
• Served as an ongoing advocate for independent and enterprise accounts prioritizing product gaps and features required to support go-lives, scale and long-term retention

THRIVE AFFORDABLE VET CARE

Veterinary Recruiter | Startup Growth & Talent Acquisition

Recruited to support the rapid expansion of a high-growth veterinary startup by building the clinical workforce necessary to launch and scale new hospital locations across the Southeast. Partnered with executive leadership to develop talent acquisition strategies that accelerated market expansion and ensured operational readiness.

• Played a pivotal role in scaling a high-growth veterinary startup by recruiting and securing 30+ high-performing veterinarians, enabling the successful launch and expansion of new hospital locations throughout the Southeast
• Recognized as a top performer and entrusted with an expanded 13-state territory, reflecting consistent execution, strategic relationship management, and the ability to deliver results in highly competitive markets.
• Developed and executed proactive talent acquisition strategies that built a robust pipeline of veterinary professionals, ensuring new hospital openings and existing operations remained fully staffed and positioned for growth
• Served as a strategic advisor to executive and operational leadership by evaluating workforce needs, market dynamics, and regional hiring strategies to support sustainable expansion
• Led full-cycle executive recruitment, including candidate sourcing, assessment, contract negotiation, and onboarding, delivering an exceptional candidate experience while aligning talent with organizational culture and long-term business objectives
• Built and maintained trusted relationships with veterinary professionals, creating a strong referral network that enhanced retention, strengthened employer branding, and supported long-term organizational growth
• Established lasting relationships with veterinary leaders and industry professionals that became the foundation for strategic partnerships and enterprise business development

• Increased the number of veterinarians who recommend Embrace by 33% in 2015 versus 2014 according to Brakke Consulting
• Develop and implement the company’s sales growth strategy
• Assisted in the design of the company’s top initiative in 2016-2017, Embrace360, an electronic claims submission and lead-gen communication platform
• Develop and implement the company’s strategic business plan to implement the Embrace360 platform across the country
• On-boarded, developed, maintained, and executed strategic partnerships to increase national brand awareness and company valuation
• Execute company strategic partnerships through development of internal processes and requirements

• Hired and developed field representatives while managing overall sales processes and performance
• Designed field based territories to tactically align with meeting company sales objectives
• Worked closely with the Marketing, Claims, Customer Service, and IT team implementing new procedures, policies and technology
• Assisted the in-house design team to create effective marketing pieces for print, digital, direct mail and trade show for B2B and B2C

• Develop NY/NJ/PA pet insurance market through over 1,500 veterinary accounts
• Grew territory over 99% in the first year
• Conduct meetings, seminars, lunch and learns and overall product education
• Build relationships with veterinary professionals and gain commitment for active recommendation of why Embrace Pet Insurance is the choice for veterinarians and their clients

• On-boarded 12 new employees during nationwide expansion through training and mentorship
• Trained contracted business sales associates
• Conducted webinars and demos for all potential sales
• Generated marketing materials suitable for company field representation
• Resell potential customers at the time of contract end or decision to terminate
• Presented company to interested parties at veterinary practice management seminars nationwide
• Up sold clients with other products offered via platform
• Assisted customer support representatives with maintaining clientele

• Advertising-
• Responsible for representing and scheduling company business affairs throughout the country, Canada and United Kingdom.
• Position, placed and designed all ads strategically based on seasons, demand, and product knowledge throughout the country and the United Kingdom.
• Coordinated solely with each individual company’s representative, as diverse as national representatives to regional representatives.
• My secondary efforts were internet based researching and reaching out to organizations around the world to endorse our product.
• Implemented worldwide website affiliation, reseller, drop ship and point of purchase programs.
• Several months of individual sales training to fine tune the skills I have gained in this position.
• Public/ Customer Relations-
• Represented, scheduled and attended corporate and business affairs at nationally and regionally recognized veterinary conferences, trade shows, and humane society functions.
• Direct relations with independent sales representatives and their regional marketing efforts; overseeing media relations in their territories and monitoring growth.
• Handled inbound calling for customer service throughout the US, UK and Canada

• Duties include nursing care, surgical technician, new employee training, anesthesiology, administering chemotherapy, radiology, sterilization, pre and post-operative care, as well as customer relations. Maintained repore with distributors and heavily involved in referring veterinarian relations. As a senior technician, I reviewed, scheduled and conducted inventory ordering and management.