Katie Lukes
San Diego,CA
Summary
CPG and digital marketing professional with experience building brand relationships, executing consumer-facing campaigns, and connecting brands with their audiences. Passionate about community, social media, health, and creating engaging consumer experiences.
Overview
5
5
years of professional experience
Work History
Mid-Market Account Manager
Vizer
San Diego, CA
05.2025 - 06.2026
- Managed portfolio of 14 CPG brands, strengthening client relationships and enhancing overall client experience.
- Partnered with brands to align on goals and connect with target consumers through effective retail media campaigns.
- Liaised between brand partners and internal teams, streamlining communication and ensuring efficient execution.
- Analyzed campaign performance and audience insights to optimize strategy and identify growth opportunities.
Digital Marketplace Coordinator
Bitchin' Sauce
San Diego, CA
05.2024 - 03.2025
- Managed digital marketing campaigns across marketplace platforms, optimizing performance and consumer reach.
- Designed Amazon storefronts and A+ content to create an engaging and seamless customer experience.
- Analyzed campaign and sales performance to identify opportunities for optimization and growth.
- Collaborated with internal teams and retail partners to execute digital initiatives and strengthen brand presence.
Sales Associate
Vuori
San Diego, California
04.2024 - 05.2024
- Built meaningful customer relationships through personalized product recommendations, consistently delivering an exceptional in-store experience.
- Maintained expert knowledge of new product launches and brand initiatives to provide knowledgeable, consultative service.
Lead Volleyball Coach
La Jolla Knights Volleyball Club
San Diego, CA
11.2021 - Current
- Leads athlete development programs, coaching initiatives, and team operations.
- Develops individualized growth plans to enhance athlete performance and engagement.
- Cultivates a team culture that emphasized sportsmanship and collaboration, strengthening team dynamics.
Education
Bachelor of Arts - Marketing
University of San Diego
San Diego, CA12-2022
Bachelor of Arts - Business Administration
University of San Diego
San Diego, CA05-2022
Skills
- Community Engagement
- Social Media Marketing
- Consumer Experience
- Campaign Management
- Brand Communication
- Content Strategy
- Digital Marketing
- CPG Marketing
- Account Management
- Retail strategy
- Client relationship management
Timeline
Mid-Market Account Manager
Vizer
05.2025 - 06.2026
Digital Marketplace Coordinator
Bitchin' Sauce
05.2024 - 03.2025
Sales Associate
Vuori
04.2024 - 05.2024
Lead Volleyball Coach
La Jolla Knights Volleyball Club
11.2021 - Current
Bachelor of Arts - Marketing
University of San Diego
Bachelor of Arts - Business Administration
University of San Diego