Summary
Overview
Work History
Education
Skills
Timeline
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Katie Rex

Bentonville,AR

Summary

Expert in Retail Media Networks.

Forward thinker in strategy creation and implementation.

Big communicator. Driven by relationships and data.

True and complete obsession for the brands I care for.

Full passion for experimenting and winning but also experimenting and failing.

Connoisseur in the subjects of mac and cheese, and reality television.

Overview

7
7
years of professional experience

Work History

Senior Retail Media Advertising Manager

Harvest Group
Bentonville, AR
02.2023 - Current
  • Managed $10.8M in ad spend across various RMNs, including Walmart, Amazon, Target, Kroger, Albertsons, and Sam's Club.
  • Worked as a liaison between sales teams, clients, and retail media networks ex. WMC to manage JBPs and ensured growth on account sales at a top-line level.
  • Responsible for the forecasting, performance, reporting, and strategic yearly planning of key KPIs across Harvest's most valuable clientele.
  • Managed a Digital Advertising Specialist, trained, and advocated for their internal promotion on the RM team.
  • The head of the Culture Crew planned virtual and in-person events to create collaboration and a positive team experience.

Customer Success Manager

Commerce IQ
Seattle, WA
09.2021 - 01.2023
  • Managed over $100M in advertising spend and grew brands by 45% year-over-year on Amazon, Criteo, and Walmart e-commerce channels.
  • Improved SaaS software and client-facing services by providing feedback and project managing the execution to the engineering team.
  • Led new budgeting processes that are now used company-wide to optimize budgets and keep track of spending for clients.

Digital Advertising Manager

Pattern
Lehi, UT
10.2018 - 09.2020
  • Managed over $10 million in advertising sales across multiple clients and portfolios.
  • Budgeted, planned, and collaborated with brand teams to manage $2.04M in advertising spend.
  • Prioritized 15+ clients to increase account retention and created long-lasting relationships between the brand and agency.

Education

Bachelor of Science - Digital Communications And Media

Brigham Young University - Idaho
Rexburg, ID
12-2017

Skills

  • Walmart Connect and JBP Planning
  • Walmart Scintilla Data Platform
  • Amazon Marketing Services
  • Criteo
  • Instacart
  • Albertsons Media Collective
  • Roundel Media Studio
  • Kroger 8451

Timeline

Senior Retail Media Advertising Manager

Harvest Group
02.2023 - Current

Customer Success Manager

Commerce IQ
09.2021 - 01.2023

Digital Advertising Manager

Pattern
10.2018 - 09.2020

Bachelor of Science - Digital Communications And Media

Brigham Young University - Idaho

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Katie Rex