Katie Romo
Prescott,AZ
Summary
Simply stated, my passion is hospitality. I am a highly energetic, motivated, results-driven sales professional with over 8 years of hands-on industry experience and the desire to continue growing professionally. I thrive on the ability to create memories and build relationships that inspire travelers to share their experiences and cherish them for years to come.
Overview
4
4
Certifications
9
9
years of professional experience
Work History
Director of Sales
Ponderosa Hotel Management Services, LLC
Prescott, Arizona
05.2023 - Current
- Grew group revenue by 4% in 2025 year over year by attracting new groups and events with custom-tailored packages
- Upheld the management company’s community-based values and reputation by overseeing local sponsorship and donations
- Increased special corporate ADR by 5.4% in 2025 year over year through proactive and strategic account management
- Boosted occupancy during slow seasons by running targeted OTA and Meta campaigns
- Acquired competitor business through consistent solicitation and rapport building
- Analyzed Costar market reports and adjusted current sales strategies and focuses accordingly
Executive Sales & Marketing Assistant
Ponderosa Hotel Management Services, LLC.
Prescott, AZ
06.2020 - 05.2023
- Assisted the sales manager by qualifying, pricing, and contracting incoming group and event leads
- Built and managed online marketing efforts through Google Ads and Expedia Travel Ads, achieving a 5.4% CTR
- Strengthened community partnerships and awareness through volunteer and networking opportunities
- Conducted weekly banquet and group meetings to prime all department heads on upcoming groups, special corporate travelers, and events
Sales & Marketing Administrative Assistant
Ponderosa Hotel Management Services, LLC.
Prescott, AZ
08.2018 - 06.2020
- Increased sales office efficiency through inputting group blocks, event bookings, and rooming lists
- Grew repeat business by implementing a returning client feedback and discount program
- Optimized property online visibility through modernizing website content and photography
Front Desk Agent
Residence Inn by Marriott Prescott
Prescott, AZ
01.2018 - 08.2018
- Maintained guest satisfaction by practicing quality customer service and conflict resolution skills
Education
Certificate of Technical Studies - Culinary Arts
Yavapai College
Prescott, AZ01-2017
Associate of Arts - Hospitality
Coconino Community College
Flagstaff, AZ01-2020
Skills
- Account Acquisition and Management
- Digital Marketing
- Sales Leadership and Training
- Customer Service
- Visual Asset Creation
Certification
Certification in Hotel Industry Analytics - CoStar - 2025
Timeline
Director of Sales
Ponderosa Hotel Management Services, LLC
05.2023 - Current
Executive Sales & Marketing Assistant
Ponderosa Hotel Management Services, LLC.
06.2020 - 05.2023
Sales & Marketing Administrative Assistant
Ponderosa Hotel Management Services, LLC.
08.2018 - 06.2020
Front Desk Agent
Residence Inn by Marriott Prescott
01.2018 - 08.2018
Certificate of Technical Studies - Culinary Arts
Yavapai College
Associate of Arts - Hospitality
Coconino Community College