Michael Watson

• Lead the strategic planning and execution of sales initiatives for the U.S. specialty retail and gym & fitness market.
• Focus on increasing brand awareness, launching new products, and expanding our retail partnerships.
• Identify market trends and communicate our brand's vision clearly to our retail and distribution partners to drive significant growth in our sales and market presence.
• Increased sales revenue by developing and implementing and executing our strategic plans and setting performance goals for the sales team.
• Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
• Negotiate and close agreements with large customers and monitor and analyze performance metrics.

• Developed and executed a channel plan to drive sales strategy in the U.S. health & fitness market.

• Increased brand awareness, and launched new products.

• Contributed to company growth and success in the health & fitness industry.

• Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
• Attended events, training seminars, and industry trade shows
• Met with customers to give sales presentations, negotiate contracts.
• Lead the strategic planning and execution of sales initiatives to drive revenue growth and brand recognition in the competitive health and fitness industry.
• Forged strong partnerships with retailers and distributors.
• Developed a successful sales team through rigorous coaching, performance management, and ongoing training.

• Achieved regional sales objectives by developing successful strategies, and servicing accounts to strengthen business relationships.
• Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.

• Heavy focus on new customer prospecting, account acquisition and creating additional revenue streams.

• Managed a team of inside sales reps and independent regional road reps, focusing on prospecting, new account acquisition, account management and custom client management.

• Excelled in forecasting potential business opportunities, setting and achieving goals analyzing budgets, and traveling domestically and internationally for trade shows and client visits.