Katrina Gravely
Willis
Summary
Entrepreneur with over 10 years of experience as Owner & Operator of Sacred Star and Stone Inc. Specialized in retail operations and community engagement, achieving significant revenue growth through strategic social media marketing and tailored product offerings. Recognized for building strong customer loyalty and delivering impactful workshops, combining ethical sourcing with intuitive guidance.
Overview
10
10
years of professional experience
Work History
Owner & Operator
Sacred Star and Stone Inc.
Willis
10.2015 - Current
- Established and manage a thriving metaphysical shop offering crystals, minerals, spiritual tools, and holistic guidance.
- Cultivate a loyal customer base through personalized consultations, educational workshops, and community events.
- Oversee all aspects of business operations including inventory, vendor relations, marketing, and financial management.
- Maintain a strong online presence through social media and e-commerce platforms, expanding reach and revenue.
- Serve as a featured vendor at the Oddities & Curiosities Expo, engaging with over 500,000 potential customers per show season across multiple cities.
- Curate unique product offerings tailored to diverse audiences, blending metaphysical insight with artistic presentation.
- Founder and owner of Sacred Star and Stone Inc., a metaphysical retail business serving the Floyd, Virginia community for over 10 years. Dedicated to spiritual wellness and crystal healing, I specialize in curating ethically sourced stones, guiding customers through metaphysical journeys, and creating a welcoming space for healing and transformation. Known for blending intuitive insight with practical business acumen to build a thriving spiritual hub.
Education
Bachelor of Arts - Business Management
University of Kentucky
Human Resources Certification -
University of California, San Diego
Skills
- Retail operations and inventory management
- Customer service and community engagement
- Social media marketing and e-commerce
- Trade show and expo sales strategy
- Product development and vendor negotiations
- Workshop facilitation and event planning
- Ethical sourcing and sustainability practices
- Financial management and budget oversight
Community Service
- North South Partners Inc., Founded and operated through Sacred Star and Stone Inc., North South Partners Inc. is a community-based nonprofit dedicated to supporting local organizations in Floyd, Virginia and surrounding areas. The nonprofit mobilizes volunteers to assist with events, outreach, and operational support for regional nonprofits and civic initiatives.
- The Floyd Center for the Arts, Supporting exhibitions, workshops, and public programming.
- The June Bug Center, Assisting with youth arts education and community theater events.
- The County of Floyd, Virginia, Contributing volunteer support for civic events and local development initiatives.
- Sacred Star and Stone as a Community Hub, The shop serves as a central gathering space for volunteers, organizers, and nonprofit leaders — offering not only metaphysical tools but also logistical support, meeting space, and promotional outreach for charitable initiatives.
References
References available upon request.
Timeline
Owner & Operator
Sacred Star and Stone Inc.
10.2015 - Current
Bachelor of Arts - Business Management
University of Kentucky
Human Resources Certification -
University of California, San Diego