Katy Hale

Jacksonville,FL

Summary

Account Executive with a strong history at Social Studies School Service, achieving nearly $800K in SaaS revenue. Specializes in consultative selling and CRM management, with a focus on fostering customer relationships and enhancing adoption rates. Collaborative strategies and effective territory management contribute to sustained growth and high client satisfaction.

Overview

years of professional experience

Work History

Account Executive / Curriculum Support Specialist

Social Studies School Service

10.2023 - Current

Closed $481K in Year 1 and $311K YTD in 2025, totaling nearly $800K in SaaS and curriculum revenue within two years.
Managed sales coverage across 27 states, overseeing full cycle of sub-$10K SaaS deals.
Sold subscription-based platforms to K–12 schools and districts, including Active Classroom and Nystrom World.
Conducted consultative sales meetings and product demonstrations with educational leaders.
Utilized Salesforce CRM for pipeline tracking, sales forecasting, and territory management.
Leveraged BidPrime for RFP submissions, securing competitive contracts across multiple states.
Collaborated with marketing and product teams to enhance lead qualification and renewals.

Fitness Instructor

Pure Barre

10.2022 - Current

Cultivates relationships with 270+ participants, onboarding 30–50 new clients monthly.
Contributed to local marketing campaigns and community engagement initiatives.

Elementary Teacher

Broward County Public Schools

08.2021 - 08.2023

Delivered engaging curriculum and maintained strong communication with parents and administrators.
Developed organizational and presentation skills transferable to consultative sales.

Assistant Manager / Lead Instructor

Mathnasium

07.2020 - 07.2021

Managed 150 accounts and consistently exceeded monthly sales goals.
Conducted 30–40 family consultations per month, driving new client enrollment.
Created individualized learning plans and led instruction for student success.

Education

Bachelor of Science - Family & Child Sciences

Florida State University

Tallahassee, FL

05.2020

Certificate in Digital Marketing & E-commerce -

01.2020

Skills

SaaS and EdTech sales
Consultative selling
CRM management
RFP submission
Territory management
Account management
Customer relationship building

Lead qualification
Presentation skills
Team collaboration
Lead development
Salesforce CRM
Cross-functional collaboration
Customer success and retention

Timeline