Katy Shayne
Los Angeles,CA
Summary
Katy Shayne is an internationally published photographer and creative director known for delivering high-quality content under tight deadlines. Specialize in strategic planning, audience engagement, and brand storytelling to enhance organizational visibility and impact. With years of experience, she possess exceptional skills in leadership, communication, and collaboration, ensuring teams excel in creating compelling content across multiple platforms that merge art and commerce.
Overview
8
8
years of professional experience
Work History
CONTENT DIRECTOR/SENIOR CREATIVE
H LORENZO
LA
09.2021 - Current
- Lead a team in the production and creation of original in-house content for renowned luxury concept store, H Lorenzo.
- Implemented best practices for increasing online engagement through social media channels.
- Ensured that all published content adhered to brand guidelines and standards.
- Conducted research to identify target audiences and develop appropriate messaging.
- Participated in brainstorming sessions with creative teams on concept development initiatives.
- Identified opportunities for improving existing processes related to content production.
- Implemented Casting, Production, and Post Production Skill Set for high quality, unique results fitting the H Lorenzo aesthetic.
FREELANCE CREATIVE
KATY SHAYNE
London
10.2019 - 09.2021
- Freelance photographer and creative director providing fashion, travel and portrait imagery for print publications, designers, and luxury brands.
- Clients include Elle Magazine, Artsy, Clergerie, WWD, Cultured Magazine, Hammer Museum and more
- Evaluated new technologies and techniques to improve workflow efficiency.
- Directed photo shoots with external vendors to ensure quality standards were met.
- Created original concepts, art direction, and designs for multimedia projects.
- Deliver quality products within deadlines established by clientele.
Creative Director
FORTY FIVE TEN
NYC
06.2018 - 10.2019
- Produced content, campaign, luxury product imagery
- Structured a creative studio providing unique imagery for online and print use, billboard, editorial publications as well as ad spaces while establishing consistent brand aesthetic to art director's specifications.
- Established relationships with agencies and freelancers to secure resources for projects.
- Evaluated new technologies and techniques to improve workflow efficiency.
- Mentored junior staff members on best practices in visual design principles.
- Created original concepts, art direction, and designs for multimedia projects.
PHOTOGRAPHER/CONTENT
H LORENZO
LA
06.2016 - 05.2018
- Staff photographer in a fast-paced and highly creative environment providing imagery for web content, product shots for online retail with a small creative team
- Responsible for quality control on-model and still life product imagery
- Also lead in art direction, production, styling, and shooting online editorials featuring new arrivals and exclusive designer collaborations while consistently producing and maintaining the H Lorenzo aesthetic.
PHOTOGRAPHER
HAMMER MUSEUM
LA
- Commissioned imagery documenting all 30 exhibiting artists in the "Made in LA 2020" Exhibition Catalogue
- Imagery used for digital and print marketing
- Following curators' vision shot in unique and playful personal style.
Education
BA PHOTOCOMMUNICATIONS -
ST EDWARD'S UNIVERSITY
01.2008
Skills
- Creative Direction
- Content Strategy
- Cultural Awareness
- Content Development
- Post-production
- Deadline Management
- Positive Attitude
Affiliations
- Innovations in post-production utilizing AI
- Blending reality and the unreality with technological advancements
- Curation and photo editing
- Discussions in psychology and leadership within society
- Painting and mixed-media fine art
- Horticulture and entemology
References
References available upon request.
Timeline
CONTENT DIRECTOR/SENIOR CREATIVE
H LORENZO
09.2021 - Current
FREELANCE CREATIVE
KATY SHAYNE
10.2019 - 09.2021
Creative Director
FORTY FIVE TEN
06.2018 - 10.2019
PHOTOGRAPHER/CONTENT
H LORENZO
06.2016 - 05.2018
PHOTOGRAPHER
HAMMER MUSEUM
BA PHOTOCOMMUNICATIONS -
ST EDWARD'S UNIVERSITY
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