Kayla Davis
South Jordan,Utah
Summary
Sales and people leader with experience rebuilding and stabilizing teams through periods of disruption, restoring clarity, performance standards, and trust following leadership turnover. I’ve led teams across B2B and B2C environments, owning large books of business while designing operating rhythms, coaching models, and value‑forward engagement strategies that bring consistency, confidence, and momentum back to organizations. I’m motivated by re‑establishing teams as stable, high‑performing environments where people feel supported, accountable, and energized to deliver strong outcomes for customers and the business.
Overview
8
8
years of professional experience
Work History
Lead Advertising Account Executive (AE4)
LinkedIn
Remote, Utah
05.2022 - Current
- Delivered $32.8M in revenue, achieving 111.5% of FY23–FY26 H1 quota across complex Tier 1 accounts.
- Managed progressively larger books of business, strengthening forecast accuracy, early risk identification, and leadership alignment through disciplined account and deal reviews.
- Acted as an org-level multiplier by facilitating office hours and providing targeted peer coaching to elevate deal quality and planning across the team.
- Served as Voice of the Field, partnering with gGTM Ops to surface recurring client and execution gaps and influence improvements through documented feedback and working sessions.
- Designed and led org-wide enablement across AI workflows, discovery, call preparation, and customer archetypes, building reusable assets to improve seller effectiveness at scale.
- Served as an early strategic resource for structuring and applying value‑adds (Brand Lift Studies, JBALs) to support growth and renewal conversations for priority accounts.
Manager II, Sales
NextRoll (AdRoll)
Salt Lake City, Utah
08.2019 - 05.2021
- Led and developed sales teams with full ownership of forecast accuracy and execution consistency.
- Delivered 160%+ of annual targets by improving pipeline quality and instituting earlier risk identification.
- Established a weekly operating cadence for pipeline inspection and mid‑quarter risk reviews, reducing late‑stage deal volatility and end‑of‑quarter escalation.
- Strengthened pipeline reliability and customer alignment by coaching sellers on deal strategy, value articulation, and quality execution throughout the quarter.
- Partnered with Sales Enablement to develop proposal templates and first‑call decks, improving consistency and rep readiness.
- Developed senior sellers and emerging leaders, promoting 1 manager and 5 ICs.
- Led the team through a ~75% sales workforce reduction in March 2020 as the only remaining frontline manager, doubling span of control while retaining 100% of the team.
Head of Account Management, SMB Advertising
Pinterest
Salt Lake City, Utah
12.2018 - 08.2019
- Led a multi-layer organization of 50 Account Managers and 5 people managers, supporting high-priority U.S. SMB scaled accounts, and coached managers on performance management, deal inspection, and talent development.
- Owned growth, retention, forecasting, and execution across a $26M quarterly ($100M+ annualized) book of business, driving 20% quarter-over-quarter growth.
- Built and led onboarding and optimization training programs across my tenure as the business scaled from 30 to 300+ employees, supporting new business, existing business, and agency teams, and equipping AEs and CSMs to optimize campaigns and consistently deliver against advertiser goals.
- Built and scaled a leadership and talent model, promoting 3 managers and hiring and developing 30+ Account Managers to support rapid growth while maintaining execution standards.
- Secured PMM partnership to run quarterly deal reviews for priority accounts, forming a tiger team that improved product usage and KPI performance and later scaled into the Advanced Optimization Support team, contributing to an estimated ~7% half-over-half improvement in revenue retention for existing business.
Manager, SMB Existing Business
Pinterest
Salt Lake City, Utah
01.2018 - 12.2018
- Led and coached a team of Account Managers responsible for SMB growth and retention.
- Achieved 90% of reps at quota quarter-over-quarter, establishing the highest-producing group.
- Maintained forecast discipline through regular pipeline reviews and deal inspection.
- Built frontline coaching and onboarding practices that improved ramp speed and execution quality.
- Developed and promoted three Account Managers into management roles.
- Identified a creative asset bottleneck, secured approval for a business case, and built and managed the first internal Pinterest advertising creative team, reducing advertiser time-to-launch.
Skills
- Revenue growth strategy
- Business forecasting and risk management
- Strategic prioritization and judgment
- Value articulation and customer perspective
- Leadership and organizational design
- Talent development and performance management
- Cross-functional leadership
- Scalable enablement design
- Account strategy and customer growth
- Change leadership and transformation
Accomplishments
Club Qualifier, LinkedIn - FY25 (Top 5% Performance)
Timeline
Lead Advertising Account Executive (AE4)
LinkedIn
05.2022 - Current
Manager II, Sales
NextRoll (AdRoll)
08.2019 - 05.2021
Head of Account Management, SMB Advertising
Pinterest
12.2018 - 08.2019
Manager, SMB Existing Business
Pinterest
01.2018 - 12.2018