DAVE GAETANO
Cranford,NJ
Summary
Dynamic digital media sales professional with a track record of driving substantial revenue growth. Managed high-impact accounts, achieving year-over-year growth rates between 27% and 121% across multiple advertising formats. Expertise in consulting enterprise-level clients to optimize campaigns and enhance advertising strategies.
Overview
17
17
years of professional experience
Work History
Senior Account Executive
Amazon Advertising
New York, New York
08.2022 - Current
- Signed three accounts in Book of Business to Year over Year growth upfront agreements ranging from 27% to 121% focused on Streaming TV, Online Video, Display and activation within the Amazon DSP
- Manage a portfolio of three major hardlines brands, driving full-funnel advertising strategies across Amazon's ad suite including Sponsored Ads, Amazon DSP, and display products
- Act as a strategic advertising partner within Large Customer Sales (LCS), consulting with enterprise-level advertisers to optimize campaign performance, grow revenue, and expand product adoption.
- Lead cross-functional collaboration with retail, creative, and analytics teams to deliver data-driven advertising solutions aligned with advertiser business objectives
- Partner with senior Amazon Ads and retail leadership to present strategic account plans and performance insights that inform advertiser investment decisions
- Directly manage and mentor an Account Manager, providing coaching on account strategy, client engagement, and category expertise in lawn and garden hardlines
- Champion Amazon DSP expertise as team SME, bridging knowledge gaps and streamlining internal communications to accelerate programmatic adoption across the team
- Develop strategic advertising campaigns for diverse client portfolios at Amazon Advertising.
- Cultivate client relationships to align advertising strategies with specific goals and objectives.
- Collaborated with cross-functional teams to refine product offerings and improve service delivery.
- Led presentations to showcase advertising solutions tailored to client needs and goals.
- Mentored junior account executives on effective client management and strategic execution.
- Negotiated contracts and agreements to secure favorable terms for advertising services.
Sr. Client Partner, Key Accounts
Reddit
New York, NY
04.2021 - Current
- Manage and deepen relationships with existing advertising partners, both with agencies and directly with Fortune 500 clients. Prospect dormant and new accounts. Establish collaborative relationships with new clients, educating them on Reddit and the Reddit ads platform. Strategizing with C-Suite and Directors on long-term goals and user experience that delights Reddit’s audience.
- Leverage agency and client direct relationships to identify new buyers of Reddit advertising products.
- Served as primary point of contact for clients including Shutterstock, Vonage, Ugg, Interactive Brokers, Kohler, Noosa Yoghurt, GEHA health, and PUMA, enhancing client communication and satisfaction.
- Shaped Reddit’s native ads product roadmap by aggregating and sharing client feedback and campaign metrics with cross-functional stakeholders, aligning product development with client needs.
- Mentored new Client Partners and Account Managers, fostering knowledge transfer and team development.
- Acted as subject matter expert for the Growth Team focused on the pharmaceutical vertical.
Sr. Global Account Director, Entertainment
Verizon Media
New York, NY
08.2015 - Current
- Owned entire Global relationship with Disney Streaming Services. Oversaw Disney+ subscription launch in NAR, EMEA, APAC and LATAM; leading them to be the second largest overall spender at all of Verizon Media.
- Won $80M+ in net new business for ESPN+ and Disney+ in one year.
- Partnered internally and externally to sign Disney’s only client direct upfront.
- Grew Discovery Communications business by 185% YoY and HBO by 58% YoY.
- Spearheaded first direct buy with ESPN in 4+ years, totaling $3M+.
- Negotiated and secured multi-million-dollar upfronts from HBO.
- Exceeded quarterly goals by 15% or more in each quarter with $100M+ in revenue annually.
- Maintain and cultivate agency and client direct relationship at the C-suite level.
- Developed custom client solutions leveraging Verizon Media’s full suite of products, including Display, CTV, Mobile, Video, Native, Programmatic, Search, and Xbox, while coordinating cross-functional account teams and acting as the primary contact for clients and agency partners.
- Understand category-specific landscape and trends while effectively communicating Verizon Media’s value proposition and GTM, technology, processes, and partnerships as related to the growth of current and prospective client accounts.
- (Formerly Yahoo)
Strategic Account Director
Marin Software
New York, NY
01.2014 - 08.2015
- Managed, grew and retained a portfolio of top-tier enterprise accounts to ensure their $18.5 million in monthly biddable media spend resulted in increased business efficiencies and goal attainment. Developed a trusted advisor relationship and led strategic clients to a marketing strategy using proprietary bid management software on their paid search, social, mobile and display programs.
- Managed over $400,000 in monthly recurring revenue, achieving quarterly growth targets of 15% to 30%.
- Exceeded sales goals, earning quarterly awards for generating incremental sales above forecasts.
- Served high-profile clients including Disney, Comcast, Home Shopping Network, New York Life, Pfizer, JP Morgan Chase, Kelley Blue Book, Reebok, and MLB.
Director, Paid Media
PMX Agency
New York, NY
11.2012 - 01.2014
- Led three-person team in strategy and execution of paid search programs for ten online direct response/ecommerce retailers, providing weekly agency support for social and display campaigns and participating in new business pitches through auditing potential accounts.
- Oversaw monthly paid search and PLA/shopping budgets for clients totaling over $1,000,000.
- Doubled ROI for four clients in ten months, exceeding KPI goals including Conversion Rates, Click Through rates across the board in both paid search, PLAs and Remarketing Display Networks.
- Advanced to Director from Senior Manager within ten months in position.
Senior Online Marketing Manager
The New York Times
New York, NY
02.2009 - 01.2014
- Rebuilt e-marketing program for The New York Times Store by implementing best practices for search, affiliate marketing, email marketing and Google Analytics tracking. Owned overall strategy for paid search, e-mail, SEO and affiliate programs for The New York Times Store, Wine Club, Digest and Large Print Weekly; monthly budget in excess of $120,000.
- Increased email marketing program revenue by over 200% through list growth, segmentation, and strategic marketing schedule.
- Developed new marketing programs that achieved 35% YoY revenue growth.
- Designed print ads and 8-page inserts for weekend advertising in The New York Times.
- Championed the New York Times Store brand through industry events, conferences, and forums.
Education
J.D. - Law
University of Connecticut
Hartford, CTB.S. - Finance, Minor: Economics
Syracuse University
Syracuse, NYSkills
- Digital advertising
- Programmatic buying
- All Major DSPs and Advertising Platforms
- Sales strategies implementation
- Pipeline development
- Account growth
- Consultative sales
- Client relationship management
- Negotiation skills
- Deal negotiation
- Cross-functional collaboration
- Strategic presentations
- Revenue growth strategy
- Customer relationship development
Awards
Yahoo Sales Award Winner, 2016
Affiliations
- Youth Sports Coach
- Volunteer Local Soup Kitchen
- Board Member of Local Youtht Sports Leagues
- Golf
- Smoking Meats
- Jersey Shore
Timeline
Senior Account Executive
Amazon Advertising
08.2022 - Current
Sr. Client Partner, Key Accounts
Reddit
04.2021 - Current
Sr. Global Account Director, Entertainment
Verizon Media
08.2015 - Current
Strategic Account Director
Marin Software
01.2014 - 08.2015
Director, Paid Media
PMX Agency
11.2012 - 01.2014
Senior Online Marketing Manager
The New York Times
02.2009 - 01.2014
J.D. - Law
University of Connecticut
B.S. - Finance, Minor: Economics
Syracuse University