Kayla Heno
Cypress,TX
Summary
AI-focused digital analytics consultant with over 5 years of experience in guiding enterprise and mid-market clients through data-driven transformations. Expertise in analyzing complex data sets, developing KPI frameworks, and implementing change management initiatives that enhance platform adoption and deliver measurable results. Skilled in executive communication and stakeholder alignment, effectively translating technical information into actionable business insights for diverse audiences.
Overview
11
11
years of professional experience
Work History
Customer Business Success Consultant
Quantum Metric
Colorado Springs, Colorado
09.2024 - Current
- Directed strategic consulting for enterprise clients across diverse industries to enhance adoption and value from Quantum Metric platform.
- Collaborated with customer success, product, and sales teams to translate platform insights into impactful business cases.
- Analyzed quantitative data and customer behaviors to provide insights that guide product roadmaps and UX decisions.
- Recouped millions in annual opportunity value through proactive management of platform performance.
- Facilitated onboarding and enablement workshops to align stakeholders and accelerate transition from insight to action.
- Developed scalable dashboards to improve KPI visibility and streamline operational processes.
- Integrated AI into client workflows by designing optimized prompts and analysis flows that enhance insight quality.
- Conducted executive readouts applying change management principles to support adoption and behavior change.
Digital Analytics Consultant II
InfoTrust
Houston, USA
05.2022 - 09.2024
- Led consulting engagements for enterprise and mid-market clients, emphasizing GA4 analytics and data quality.
- Identified client objectives, developed KPI frameworks, and mapped analytics solutions for accurate tracking.
- Generated analytics audit reports revealing tracking gaps and optimization opportunities; recommended architectures for improved data reliability.
- Managed troubleshooting and validation of analytics implementations.
- Delivered training on Google Analytics 4, Google Tag Manager, and Looker Studio, enhancing client self-sufficiency.
- Integrated AI tools into workflows to automate project management and produce reusable documentation.
- Facilitated data-driven decision support for web and app properties through comprehensive analytics solutions.
Director of Marketing
Skinceuticals – West Ave Skin Lab
Houston, USA
01.2022 - 06.2022
- Directed local digital marketing strategy to enhance content, offers, and channel mix for premium skincare clinic.
- Achieved 5–10% follower growth by managing social media accounts through content scheduling and community engagement.
- Collaborated with marketing team to develop paid social campaigns, optimizing targeting and creative based on performance data.
- Monitored social trends and competitor activity, producing two videos that exceeded 100K views to boost brand awareness.
English Language Arts Teacher
Cypress-Fairbanks Independent School District
Houston, USA
08.2019 - 01.2022
- Conducted data analysis to evaluate student performance and identify learning gaps, guiding targeted interventions.
- Developed data-driven lesson plans and differentiated instructional strategies based on student performance profiles.
- Integrated technology tools to track progress, personalize feedback, and manage individual learning pathways.
- Coordinated curriculum, assessments, and student goals using project management skills to ensure timely completion.
- Reported outcomes to parents and administrators through data-informed presentations and reports.
Marketing Communications Manager
Anti-Defamation League
Houston, USA
08.2016 - 07.2017
- Executed marketing communications across digital and traditional channels to enhance organizational visibility.
- Managed CRM systems for donor data maintenance, interaction tracking, and audience segmentation.
- Organized and executed fundraising events to engage supporters and stakeholders effectively.
- Developed and led initiatives for donor outreach, stewardship, and cultivation to boost donations.
Assistant Director of Marketing & Business Development
Simon Property Group
Houston, USA
05.2015 - 06.2016
- Developed and executed marketing strategies that positioned mall effectively in local markets and increased revenue generation.
- Generated prospective clients through cold calling, networking, and targeted outreach initiatives.
- Cultivated partnerships with sponsors to optimize performance and identify growth opportunities.
- Drafted marketing plans, sponsorship contracts, and event proposals linking campaign performance to commercial outcomes.
- Oversaw production and distribution of on-mall collateral to support campaigns and events.
Education
Post Graduate Program - Generative AI in Business Applications, Business/Office Automation/Technology/Data
The University of Texas At Austin
03-2025
Advertising - Digital Marketing
Miami International University of Art & Design
Miami, FL03.2015
Skills
- Data analysis
- Digital marketing
- Project management
- Customer success
- AI integration
- Communication skills
- Change Management
Technical Skills
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Looker Studio / Data Studio
- Google Marketing Platform
- Generative AI, (e.g., Felix), prompt and persona design, AI-assisted analysis flows, experimentation with agentic AI models
- Web and app analytics, tag implementation and QA, customer journey analysis, chatbots and knowledge-base use,
- Familiarity with RAG-style architectures,
- Client consulting, discovery workshops, strategic planning, change management support.
- Google Suite, CRM platforms, social and campaign analytics tools.
- Dashboarding/reporting tools, project management tools.
- Integrating AI into workflows
- Technical Enablement/Instruction
- Insight Quantification
Timeline
Customer Business Success Consultant
Quantum Metric
09.2024 - Current
Digital Analytics Consultant II
InfoTrust
05.2022 - 09.2024
Director of Marketing
Skinceuticals – West Ave Skin Lab
01.2022 - 06.2022
English Language Arts Teacher
Cypress-Fairbanks Independent School District
08.2019 - 01.2022
Marketing Communications Manager
Anti-Defamation League
08.2016 - 07.2017
Assistant Director of Marketing & Business Development
Simon Property Group
05.2015 - 06.2016
Post Graduate Program - Generative AI in Business Applications, Business/Office Automation/Technology/Data
The University of Texas At Austin
Advertising - Digital Marketing
Miami International University of Art & Design