Kayla Owens
Fishers,IN
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
The Libunao Agency- State Farm
05.2023 - Current
- Answered general marketing department inquiries by email, phone, and mail.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Planned and executed internal and external marketing events.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Organized logistics for marketing and proposal strategy meetings.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Optimized marketing budget allocation by tracking ROI and adjusting strategies accordingly.
- Managed workflow between staff, coordinating documents and creative material distribution.
Marketing Intern
The Libunao Agency- State Farm
05.2022 - 05.2023
- Assisted in creating written, video, and image content for marketing channels.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Scheduled social media postings to advertise products and generate site traffic.
- Participated in brainstorming meetings to develop marketing collateral.
- Collaborated with team members to help expand marketing channels.
Education
Marketing And Digital & Social Media Applications - Marketing
Indiana University Bloomington
Bloomington, IN05.2023
Skills
- Customer Service
- Event Planning
- Teamwork and Collaboration
- Detail Oriented
- Scheduling
- Relationship Building
- Branding
- Digital Marketing
- CRM Management
- Content Development
- Planning and Coordinating
- Social Media
Websites
Certification
Property and Casualty Insurance License
Hootsuite Platform Certification
Content Marketing Hubspot Certification
Google Ads Search Certification
Timeline
Marketing Coordinator
The Libunao Agency- State Farm
05.2023 - Current
Marketing Intern
The Libunao Agency- State Farm
05.2022 - 05.2023
Marketing And Digital & Social Media Applications - Marketing
Indiana University Bloomington