Kayla Woods
Hampton
Summary
Program Assistant, Communications & Engagement, supporting schoolwide communications, social media, and strategic marketing. Leads promotion for major programs like the Women’s Leadership Summit and the Mayo Business Plan Competition and produces Web Stories and updates. Strengthens visibility and community connection through cross-department collaboration and data-informed outreach.
Overview
1
1
Certification
4
4
years of professional experience
Work History
Program Assistant, Communications & Engagement
School of Business, TCNJ
10.2025 - Current
- Develop and execute integrated marketing, communications, social media, and engagement strategies supporting the School of Business, its academic programs, students, faculty, alumni, and community partners.
- Increased Instagram views and interactions from an average of 34.4K to more than 120K, representing approximately 249% growth, through strategic content development, audience engagement tactics, and platform-specific campaigns.
- Develop and implement new social media campaigns and recurring content initiatives that increase audience engagement and expand the School of Business's digital presence.
- Lead communications and promotional efforts for 10+ major events, programs, and campaigns, including the Women's Leadership Summit, Mayo Business Plan Competition, alumni programming, student initiatives, and community events.
- Develop event marketing strategies and promotional materials designed to increase awareness, participation, and engagement.
- Produce and oversee the weekly This Week's Business newsletter, including content development, copywriting, editing, design, distribution, and performance tracking.
- Create digital and print marketing materials using Canva and Adobe Creative Suite for academic programs, events, student organizations, and institutional initiatives.
- Completely redesigned and updated the School of Business website, improving content organization, usability, accessibility, and ADA compliance.
- Edit and maintain School of Business web content while ensuring information is accurate, accessible, current, and consistent with institutional branding.
- Collaborate with faculty, staff, students, alumni, and university departments to develop communications and coordinate marketing initiatives.
- Use social media, campaign, and audience analytics to evaluate performance and refine communications strategies.
- Write and develop news, feature, student spotlight, faculty expert, and institutional content published on the TCNJ School of Business website.
Marketing Director
Signature Music, Whitehouse Station, NJ
Whitehouse Station, NJ
08.2025 - Current
- Develop and execute integrated marketing strategies for a music education and performance organization serving up to 100 students.
- Manage email marketing, newsletters, social media, print advertising, promotional campaigns, and community outreach.
- Design and distribute monthly newsletters and targeted email campaigns, increasing email clicks from 9 to 29 while increasing opens from 37 to 58.
- Optimize digital marketing and website content, contributing to a 22% increase in search traffic to the organization's homepage.
- Develop promotional campaigns for private lessons, recitals, performances, and community events.
- Create digital and print marketing materials that contribute to increased interest and enrollment for music lessons.
- Develop platform-specific content and branding strategies to strengthen the organization's online presence and community visibility.
- Coordinate communications with students, parents, instructors, and community partners.
- Analyze marketing performance, website traffic, and audience engagement data to refine messaging, campaign strategy, and outreach.
Waitress, Hostess & Shift Lead
Uniontown Bar & Grill, Phillipsburg, NJ
Phillipsburg, NJ
05.2022 - Current
- Supervised shift operations and coordinated wait staff scheduling to maintain service quality in a high-volume golf club restaurant.
- Provided consistent customer service and facilitated new staff training to enhance team readiness.
- Adapted to fast-paced service demands while ensuring guest satisfaction and smooth operational flow.
Social Media and Marketing Intern
Community Lifestyle, Hoboken, NJ
Hoboken, NJ
10.2024 - 06.2025
- Designed and executed multimedia marketing campaigns to increase awareness for nonprofit initiatives.
- Created flyers, graphics, and digital content to enhance engagement across web and social platforms.
- Analyzed engagement metrics, audience behavior, and SEO performance to refine outreach efforts.
- Contributed to noticeable increases in donations, community engagement, and online visibility.
Education
Bachelor of Arts - Communication Studies, Marketing
The College of New Jersey (TCNJ)
Ewing, NJ05-2025
Skills
- Social media strategy
- Content creation
- Copywriting & editing
- Newsletter production
- Strategic marketing planning
- Brand messaging
- Campaign management
- Audience engagement
- Email marketing
- Marketing analytics
Accomplishments
Conference Presentation
Woods, K., Nodarse, D., Brown, A., Pollock, J. C., & DeSantis, C. (2025, May). Nationwide multi-city media coverage of climate change: Community structure theory, political partisanship, vulnerability, and parental responsibility. Paper presented at the biannual DC Health Communication Conference, Herndon, VA.
Selected Professional PublicationsThe College of New Jersey — School of Business
Writer & Communications Contributor | 2025–Present
- Write and develop news, feature, student spotlight, faculty expert, and institutional content published through the TCNJ School of Business website.
- Produce written content highlighting students, faculty, alumni, academic achievements, events, and institutional initiatives for student, faculty, alumni, and community audiences.
- Translate faculty expertise and complex topics into accessible, audience-focused content, including faculty expert features for WalletHub on credit cards, car insurance, and other consumer topics.
- Write student and alumni feature stories, including “Student Spotlight: Selena Clayton” and “Management Alumni Return for Inspiring Panel and Networking Event.”
- Develop institutional and student achievement stories, including Fall 2025 Dean's List recognition, Black History Month Student Showcase, and coverage of business students receiving NABA scholarships.
- Wrote coverage highlighting Business Student Brinda Patel's publication in NJ Spotlight News, connecting student achievement with external media recognition.
- Adapt writing style and messaging across news articles, feature stories, promotional content, faculty expert profiles, and student-focused communications.
- Student Spotlight: Selena Clayton — TCNJ School of Business
- Management Alumni Return for Inspiring Panel and Networking Event — TCNJ School of Business
- Business Student Brinda Patel Published in NJ Spotlight News — TCNJ School of Business
- TCNJ Faculty Expert Featured on WalletHub — TCNJ School of Business
- Dr. Susan Hume Shares Tips for Comparing Car Insurance Rates — TCNJ School of Business
- Congratulations to Our Fall 2025 Dean's List Students — TCNJ School of Business
- Tell Us Your Story: Black History Month Student Showcase — TCNJ School of Business
Certification
- HubSpot: Email Marketing
- SEO
- Digital Marketing
- Digital Advertising
- SEMRUSH: Influencer Marketing
- Data Analytics
- Canva: Creative Campaigns
- Marketing with Canva
- Scroll-Stopping Content
Timeline
Program Assistant, Communications & Engagement
School of Business, TCNJ
10.2025 - Current
Marketing Director
Signature Music, Whitehouse Station, NJ
08.2025 - Current
Social Media and Marketing Intern
Community Lifestyle, Hoboken, NJ
10.2024 - 06.2025
Waitress, Hostess & Shift Lead
Uniontown Bar & Grill, Phillipsburg, NJ
05.2022 - Current
Bachelor of Arts - Communication Studies, Marketing
The College of New Jersey (TCNJ)
LEADERSHIP EXPERIENCE
- TCNJ Honors and Scholars Council (Mar 2026-Present)
- TCNJ Citation Appeals Board (Mar 2026-Present)
- Director of Public Relations & Events Chair — Tau Sigma Honor Society (Aug 2024-May 2025)
- Mentor — TCNJ ArtsComm Connector (First-year and Transfer Student Support) (Aug 2024-May 2025)
- Cheer Coach — North Hunterdon Junior Lions (Student–Parent Liaison) (Aug 2018-Feb 2021)