Kaylan Moody
Nashville
Overview
6
6
years of professional experience
Work History
Start Team Content Strategy - Sr. Manager
Big Machine Label Group
Nashville, TN
06.2023 - Current
- Led a team of three to boost engagement and audience growth across social platforms for BMLG's pop, country, and rock artists
- Executed influencer campaigns end-to-end, from talent recruitment and contract drafting to budget management and payment
- Directed digital marketing campaigns and managed budgets, collaborating with teams to create innovative strategies and content that met financial and project goals
- Utilized CRM and data analysis to optimize digital initiatives and TikTok ads, enhancing brand visibility and audience engagement
Songwriting / Digital Marketing Mentor
Nashville Songwriters Association International (NSAI)
Nashville, TN
06.2022 - 08.2023
- Mentored aspiring and published songwriters, offering guidance on music development and digital marketing to advance their careers and enhance their market presence
Start Team Lead
Big Machine Label Group
Nashville, TN
06.2021 - 06.2023
- Crafted and implemented targeted social media strategies for individual artist brands, driving increased engagement and consumption
Associate Editor
All Access Music Group
Nashville, TN
03.2021 - 06.2021
- Played a pivotal role in developing engaging advertisements and email blasts for record labels, effectively promoting new releases and enhancing brand recognition
Editorial Assistant
All Access Music Group
Nashville, TN
01.2020 - 03.2021
- Crafted compelling industry-facing articles on radio and country music industry news, showcasing expertise in content creation and industry knowledge
Music Director
Marc Radio Group WHHZ (100.5 The Buzz)
Gainesville, FL
05.2019 - 12.2019
- Assisted program director by leveraging data analytics from platforms such as Mediabase, All Access, and streaming numbers to inform music selection decisions, and utilized Music Master software for scheduling music
On-Air Morning Host
Marc Radio Group WHHZ (100.5 The Buzz)
Gainesville, FL
08.2018 - 12.2019
- Hosted morning drives every weekday in a top 100 market by use of Next Gen Automation Software and Adobe Suite Products
- Created compelling social content for radio website and socials
On-Air Personality
WRUF-FM (103.7 The Gator)
Gainesville, FL
06.2018 - 08.2018
- Broadcasted to listeners throughout Alachua County and North Central Florida weekly
Education
Master of Arts in Mass Communication -
University of Florida
Bachelor of Science in Psychology -
University of Florida
Timeline
Start Team Content Strategy - Sr. Manager
Big Machine Label Group
06.2023 - Current
Songwriting / Digital Marketing Mentor
Nashville Songwriters Association International (NSAI)
06.2022 - 08.2023
Start Team Lead
Big Machine Label Group
06.2021 - 06.2023
Associate Editor
All Access Music Group
03.2021 - 06.2021
Editorial Assistant
All Access Music Group
01.2020 - 03.2021
Music Director
Marc Radio Group WHHZ (100.5 The Buzz)
05.2019 - 12.2019
On-Air Morning Host
Marc Radio Group WHHZ (100.5 The Buzz)
08.2018 - 12.2019
On-Air Personality
WRUF-FM (103.7 The Gator)
06.2018 - 08.2018
Master of Arts in Mass Communication -
University of Florida
Bachelor of Science in Psychology -
University of Florida
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