Kaylin Vrabel
Lubbock,TX
Summary
Currently a senior at Texas Tech, pursuing a major in Public Relations & Strategic Communication Management.
Proficient in journalistic writing and adept at managing digital content, excelling in crafting engaging narratives and implementing social media campaigns that resonate with diverse audiences.
Driven by a passion for brand storytelling, seeking opportunities to deepen expertise in brand management and creation. Aiming to leverage skills in a dynamic environment where it is possible to contribute to and learn from innovative branding strategies.
Overview
4
4
years of professional experience
Work History
Social Media Coordinator
Azibo Inc.
08.2023 - 05.2024
- Created social media content with consistent content and tone.
- Enhanced online engagement with the creation of compelling content for various platforms.
- Created shareable content that resonated with followers, driving increased engagement rates and audience growth.
- Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
- Boosted brand visibility by developing and implementing engaging social media campaigns.
News Reporter
The Daily Toreador
08.2022 - 03.2023
- Enhanced live news coverage by providing real-time updates and analysis during significant events.
- Presented news by researching, developing and covering field news events.
- Raised awareness about important issues by covering underreported stories affecting local communities.
- Monitored breaking news for information on incidents, events, and topics of interest to quickly assign coverage to staff.
- Developed exceptional storytelling skills that resonated with diverse audiences across various mediums including print, digital, radio, or television broadcasts.
Social Media Intern
Texas Girls And Boys Ranch
07.2021 - 06.2022
- Boosted brand awareness by creating and scheduling engaging content across various social media platforms.
- Developed and executed social media campaigns for optimal reach, engagement, and growth.
- Assisted team with various marketing projects that would engage new leads and potential customers.
- Created engaging content to catch attention of potential customers.
Writing Intern
Williamson County Sun
01.2020 - 09.2020
- Organized editorial calendar deadlines, enabling timely publication of all assigned projects.
- Conducted interviews with industry professionals, providing unique insights for readers.
- Assisted in brainstorming sessions, contributing innovative ideas that led to engaging content.
- Maintained consistent tone, style, and voice across all writing assignments, ensuring brand consistency.
- Enhanced content quality by proofreading and editing articles prior to publication.
- Developed strong working relationships with key stakeholders through effective communication skills.
Education
Bachelor of Arts - PR And Strategic Communication Management
Texas Tech University
Lubbock, TX05.2025
High School Diploma -
East View High School
Georgetown, TX05.2020
Skills
- Content Development
- Brand Promotion
- Social Media Management
- Canva
- Webflow
- Video Creation
- Audience outreach
Timeline
Social Media Coordinator
Azibo Inc.
08.2023 - 05.2024
News Reporter
The Daily Toreador
08.2022 - 03.2023
Social Media Intern
Texas Girls And Boys Ranch
07.2021 - 06.2022
Writing Intern
Williamson County Sun
01.2020 - 09.2020
Bachelor of Arts - PR And Strategic Communication Management
Texas Tech University
High School Diploma -
East View High School
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