Keashon Petty
Saint Louis,US
Summary
Analytical and results-oriented professional with 3+ years of experience in marketing operations, data analysis, and cross-functional collaboration. Demonstrated success in leveraging performance data to inform business strategy, uncover trends, and drive process improvements. Skilled in identifying variances, analyzing KPIs, and recommending operational enhancements. Adept at managing reporting workflows, system tools, and project execution with autonomy and accuracy. Strong background in interpreting complex information, supporting audits, and improving data accuracy across digital and operational platforms. Proven ability to work independently, exercise sound judgment, and deliver high-quality, actionable insights.
Overview
4
4
years of professional experience
Work History
Marketing Manager
Ace Fitness Factory
Saint Louis, MO
01.2022 - Current
- Conducted in-depth analysis of digital engagement and campaign data to uncover performance trends, leading to 30% increase in reach and improved ROI on marketing spend.
- Created and maintained structured reports on platform metrics, identifying key drivers of performance variance and recommending actionable adjustments.
- Managed data workflows, content calendars, and reporting schedules using Excel and scheduling tools to ensure accurate and timely asset delivery.
- Partnered with executive leadership to align strategies with organizational goals and deliver data-supported presentations on quarterly performance.
- Independently identified engagement trends and flagged anomalies, proactively adjusting strategy to maintain alignment with key objectives.
Voter Registration Assistant
Board of Elections
Saint Louis, MO
06.2024 - 08.2024
- Handled sensitive voter data entry and validation, ensuring 100% accuracy in critical records for compliance and auditing purposes.
- Performed quality control reviews and resolved discrepancies in large data sets, contributing to data integrity and reduced error margins.
- Streamlined workflows for data entry and reporting, accelerating update timelines and improving internal operational accuracy.
- Assisted in addressing and resolving public inquiries, applying sound judgment in managing sensitive data-related concerns.
Merchandiser
Summit Distribution
Saint Louis, MO
05.2023 - 08.2023
- Monitored inventory trends and analyzed sales data across multiple store locations to ensure optimized product placement and turnover.
- Researched stock variances and collaborated with vendors to resolve discrepancies and maintain service-level targets.
- Maintained meticulous records and reporting accuracy to support stock auditing and minimize waste.
- Evaluated sales data to identify trends, leading to targeted promotions that enhanced product visibility and increased customer engagement.
- Fostered strong relationships with vendors to ensure timely restocking, which significantly minimized delivery delays and improved service reliability.
Education
Bachelor of Science - Business Administration
Culver-Stockton College
Canton, MO, US05.2025
Skills
- Data Analysis & Interpretation
- Financial/Operational Reporting
- Variance & Trend Analysis
- Excel
- Marketing Strategy Development
- Cross-Functional Team Collaboration
- Project & Workflow Management
- Team Management
- Strategic Thinking & Communication
References
- Eric, Larson, ELARSON@CULVER.EDU, (217) 316-6006, Culver-Stockton College
- Alissa, Burger, JREINHARDT@CULVER.EDU, (573) 288-6000, Culver-Stockton College
- Dorian, Hobbs, DHOBBS@CULVER.EDU, (314) 600-2370, Culver-Stockton College
Additional information
- Activities and Awards
- Culver Stockton Men's Basketball, 2021 - 2025
- Captain of Men's Basketball 2024-2025
- Presidents List, 2021-2025
Timeline
Voter Registration Assistant
Board of Elections
06.2024 - 08.2024
Merchandiser
Summit Distribution
05.2023 - 08.2023
Marketing Manager
Ace Fitness Factory
01.2022 - Current
Bachelor of Science - Business Administration
Culver-Stockton College
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