Keith Masterson
Mineral Wells,TX
Summary
Highly dependable and successful beer sales representative with exceptional record of client satisfaction and customer service. 20+ years experience with a wide variety of customers and adept at identifying opportunities for up-sale.
Overview
34
34
years of professional experience
Work History
Special Events Coordinator
Ben E. Keith Company
Fort Worth, TX
02.2023 - Current
- Establish positive and effective account relationships through consistent and professional communication with key contacts
- Handle customer service complaints with utmost professionalism and knowledgeable responses to maintain trust and company loyalty
- Cultivate strong professional relationships with customers to drive long-term business development
- Avoid delivery delays by carefully planning best routes
- Process payments by accepting cash, checks and credit card payments
- Obtained signatures needed to complete and process all paperwork efficiently
- Provided on-site management of special events to ensure smooth execution of plans.
Route Driver On/Off Premise
Ben E. Keith Company
Fort Worth, TX
10.2019 - 02.2023
- Provided excellent customer service by addressing any issues or concerns promptly
- Performed pre-trip inspections on assigned vehicle according to company policy
- Verified accuracy of invoices against delivery receipts
- Followed DOT regulations when driving commercial motor vehicles
- Cultivate strong professional relationships with customers for long term business.
On Premise Account Manager
Keg 1 O'Neal Distributing
Mineral Wells, TX
07.2012 - 04.2016
- Promoted branding initiatives, implementing effective marketing and sales campaigns
- Restructured merchandising strategy to promote high value and products
- Established timeline plan to promote key products to generate more revenue
- Created retail displays to highlight particular products and drive sales according to corporate strategy
- Monitored and reordered inventory items to fulfill displays and executed design changes to align with available inventory
- Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy
- Promoted new product releases and limited edition items to drive sales.
Warehouse Manager, Shipping and Receiving
O'Neal Distributing
Mineral Wells, TX
06.2009 - 03.2012
- Maintained knowledge of federal, state and local regulations to enforce adherence to requirements in daily operations and advise management on policy changes necessary for compliance
- Conveyed inventory levels and processes to internal and external customers to meet diverse requirements and smooth process flow
- Established and maintained good relations with customers, vendors and transport companies
- Researched issues to address shipping errors and packaging mistakes
- Generated shipping documents including packing lists and invoices
- Considered individual product requirements and accessibility needs to maximize efficiency of warehouse storage areas.
Owner/Operator Longhorn Bar and Grill
Owner-Operator
Mineral Wells, TX
02.2002 - 06.2009
- Owned and managed daily operations of food/bar business, including supervising employees and providing onsite training and continuing education to staff
- Reconciled daily sales, returns and financial transaction reports and prepared bank deposits
- Managed financial functions such as operations budgeting, accounts payable and accounts receivable and payroll
- Promoted business on social media platforms to maximize brand identity and generate revenue
- Managed food preparation, guest interaction, quality control, and customer relations
- Established favorable relationships with vendors and contractors, facilitating contract negotiation and development of marketing and sales strategies
- Created and implemented marketing and advertising strategies to support revenue goals and promote strategic growth.
Salesman/Delivery Driver
O'Neal Distributing
Mineral Wells, TX
05.1992 - 09.2002
- Grew territory volume and revenue YOY to consistently achieve company growth objectives
- Connected with decision-makers to sustain revenue from existing accounts and convert prospects into new business
- Encouraged sales of priority brands to meet monthly targets and program requirements
- Explained current sales and promotions to increase customer purchases
- Increased customer satisfaction ratings by effectively answering questions, suggesting effective solutions and resolving issues quickly
- Grouped and routed deliveries according to designated areas to maintain efficient delivery times
- Completed order forms and collected payments to keep customer accounts current.
Delivery Driver
Miller Distributing (Fabian)
Mineral Wells, TX
04.1990 - 09.1992
- Communicated with dispatching regarding changes to routes, deliveries and orders
- Used packing and forklift equipment to move heavy items
- Planned and followed most direct route to save time and mileage on company trucks
- Logged unit quantities and entered data within inventory database to facilitate records maintenance.
Education
Some College (No Degree) - Business Management
Weatherford College
Weatherford, TXSkills
- Direct sales
- Customer relations
- Quality control
- Territory and account management
- Market intelligence
- Territory sales management
- Consultative and relationship selling
- Promotional sales events
- Product knowledge
- Draft Beer Technician
- TABC regulations
- Shipping and receiving
Additional Information
The years between 2016 through 2019 are in the oilfield industry and contracted CDL delivery drive .
References
- Travis Rogers, (817)822-2013, 25 years
- Terry Smith, (817)944-6137, 40+ years
- David Ayers, (817)819-5673, 40+ years
- Eddie Smeal, (817)822-5918, 50 years
- Romeo Benavides, (817)819-5678, 25+ years
- Todd Parnel, (817)480-8230, 3 years
Timeline
Special Events Coordinator
Ben E. Keith Company
02.2023 - Current
Route Driver On/Off Premise
Ben E. Keith Company
10.2019 - 02.2023
On Premise Account Manager
Keg 1 O'Neal Distributing
07.2012 - 04.2016
Warehouse Manager, Shipping and Receiving
O'Neal Distributing
06.2009 - 03.2012
Owner/Operator Longhorn Bar and Grill
Owner-Operator
02.2002 - 06.2009
Salesman/Delivery Driver
O'Neal Distributing
05.1992 - 09.2002
Delivery Driver
Miller Distributing (Fabian)
04.1990 - 09.1992
Some College (No Degree) - Business Management
Weatherford College
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