Summary
Overview
Work History
Education
Skills
Timeline
Generic

Keith Yates

West Columbia,SC

Summary

Dynamic Sales Manager with a proven track record at Veritiv Corporation, excelling in relationship building and sales expertise. Achieved significant account growth through strategic pricing and market analysis. Skilled in training sales teams and managing territories, driving revenue while enhancing client satisfaction through solution-focused communication.

Sales expert prepared for leadership roles. Proven ability to drive revenue growth and enhance client relationships. Strong focus on team collaboration and achieving results. Known for adaptability, strategic planning, and effective communication. Skilled in market analysis, lead generation, and negotiation.

Overview

47
47
years of professional experience

Work History

Sales Manager

Veritiv Corporation
Atlanta, GA
09.2017 - 02.2024
  • Supported customer relationships to identify needs and grow packaging and print solutions.
  • Created account plans aligned with revenue goals and market opportunities.
  • Prepared pricing proposals and contract terms to back competitive sales strategies.
  • Tracked pipeline activity and used CRM tools to forecast sales performance.

Sales Manager

Veritiv Corporation
Atlanta, GA
01.2017 - 02.2024
  • Strong sales planning supported packaging portfolios and demand alignment.
  • Competitive pricing and contract terms were secured with key accounts and distributors.
  • Accurate CRM updates and forecast tracking kept pipeline visibility strong.
  • New packaging opportunities and account growth paths were identified through market trend analysis.
  • Territory adjustments and pipeline priorities were guided by sales performance reporting.
  • Client relationships improved through responsive support and solution-focused communication.
  • Customer retention and new account growth came from needs assessment and service matching.

Sales Manager

Packaging Solutions
Charlotte, NC
01.2009 - 12.2012
  • Supported sales plan development aligned with packaging product lines and customer demand.
  • Assisted with pricing talks and contract term discussions with key accounts and distributors.
  • Updated CRM records and tracked forecasts to manage customer pipeline activity.
  • Reviewed market trends to spot new packaging opportunities and account growth paths.
  • Managed customer pipelines through CRM updates and accurate forecast tracking.
  • Reviewed sales performance reports to guide territory adjustments and pipeline priorities.
  • Strengthened client relationships through responsive support and solution-focused communication.

Sales Manager

Package Supply and Equipment Company
Charlotte, NC
11.2004 - 01.2009

Managed rigid packaging sales activities and client relationships to drive revenue growth.

Sales Associate

Provence Printing Company
Greenville, SC
09.1976 - 01.1989
  • Entered orders into production systems and verified specifications for print accuracy
  • Coordinated with design and production teams to confirm file readiness and deadlines
  • Explained paper stocks, finishes, and binding options to support informed purchasing decisions
  • Resolved customer inquiries regarding order status, revisions, and pickup details
  • Reviewed proofs with clients and confirmed layout, color, and content approvals
  • Engaged with customers to build rapport and loyalty.

Education

Bachelor of Science - Political Science

University of South Carolina
Columbia, SC
12.1975

Skills

Relationship building

Sales team training

Staff management

Goals and performance

Sales expertise

Sales presentations

Client relationship management

Direct sales

Territory sales management

Timeline

Sales Manager

Veritiv Corporation
09.2017 - 02.2024

Sales Manager

Veritiv Corporation
01.2017 - 02.2024

Sales Manager

Packaging Solutions
01.2009 - 12.2012

Sales Manager

Package Supply and Equipment Company
11.2004 - 01.2009

Sales Associate

Provence Printing Company
09.1976 - 01.1989

Bachelor of Science - Political Science

University of South Carolina