Kel Hooks
Hattiesburg,MS
Summary
Account executive with proven success in collegiate athletics ticket sales and account management. Skilled in developing strategic sales plans and fostering client relationships to drive revenue growth and enhance customer retention. Proficient in performance tracking and data analysis using CRM and ticketing systems to identify new business opportunities. Committed to exceeding sales targets and enhancing fan engagement.
Overview
2
2
years of professional experience
Work History
Account Executive
University of Southern Mississippi Ticket Office
Hattiesburg, Mississippi
07.2025 - Current
- Managed season ticket, group sales, and single-game ticket accounts to ensure high customer satisfaction and retention.
- Generated revenue through outbound sales calls, meetings, and email campaigns targeting prospective and current ticket holders.
- Assisted with planning and executing game-day operations, including will-call services and ticket distribution.
- Maintained and updated ticketing database, tracking sales performance and client interactions effectively.
- Developed strategies to increase attendance and enhance fan experience for home athletic events.
- Collaborated with marketing teams to create targeted ticket packages and promotional campaigns.
- Provided exceptional customer service by resolving inquiries and ensuring seamless purchasing experiences.
- Prepared weekly sales reports for management, highlighting revenue trends and upcoming opportunities.
Outbound Sales Intern
The University of Mississippi Athletics Foundation
Oxford, Mississippi
01.2024 - 05.2025
- Contacted potential customers to promote ticket sales and cultivate relationships with constituents.
- Utilized ticketing software Paciolan and Salesforce for streamlined operations.
- Trained interns on ticket order entry and recording customer interactions in Salesforce.
- Executed outbound sales and renewal calls to drive revenue growth.
- Enhanced customer service skills through direct engagement and feedback.
- Participated in discussions focused on innovative revenue generation strategies.
Education
Master of Arts - Intercollegiate Athletics Administration
University of Mississippi
Oxford, MS07-2025
Bachelor of Arts - Sports and Recreation Administration
University of Mississippi
Oxford, MS05-2024
Associate of Arts Degree -
Southwest Mississippi Community College
Summit05-2021
Skills
- Revenue generation and sales strategy
- Salesforce and Paciolan proficiency
- Fundraising and donor relations
- Data analysis and reporting
- Client relationship management
- Promotional campaign execution
- Game-day operations coordination
- Negotiation and presentation skills
- Cross-functional collaboration
Accomplishments
- Generated over $50,000 in ticket renewals and nearly $200,000 in new revenue as Outbound Sales Intern
References
- Justin Hay, Director of Athletics, Columbus State University, 601-551-3013, hay_justin@columbusstate.edu
- Peter Loughead, Ole Miss Athletics Foundation Assistant Athletic Director of Development, 662-915-1961, peter@givetoathletics.com
- Sean Gillen, Ole Miss Athletics Foundation Associate Director – Development, 662-915-7596, stgillen@givetoathletics.com
Timeline
Account Executive
University of Southern Mississippi Ticket Office
07.2025 - Current
Outbound Sales Intern
The University of Mississippi Athletics Foundation
01.2024 - 05.2025
Master of Arts - Intercollegiate Athletics Administration
University of Mississippi
Bachelor of Arts - Sports and Recreation Administration
University of Mississippi
Associate of Arts Degree -
Southwest Mississippi Community College
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