Kelani Mccafferty
Estero,FL
Summary
Dynamic marketing professional with expertise in social media management and relationship building, honed at Salt Life Food Shack. Successfully increased brand awareness through targeted campaigns. Proven ability to multitask and engage customers, supported by a strong work ethic and exceptional customer service skills. Proficient in cash handling and schedule management.
Overview
7
7
years of professional experience
Work History
Marketing Assistant
Salt Life Food Shack
05.2023 - 07.2025
- Created engaging content for Facebook and Instagram.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Updated spreadsheets with statistical, financial and non-financial information.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Worked events to promote the business and increase sales.
Server
Salt Life Food Shack
05.2023 - 07.2025
- Demonstrated strong multitasking skills by managing multiple tables simultaneously without compromising service quality.
- Served food and beverages promptly with focused attention to customer needs.
- Worked with POS system to place orders, manage bills, and handle complimentary items.
- Collaborated with team members during busy shifts for efficient workflow and excellent guest experiences.
Private Nanny
Self-employeed
05.2018 - 07.2025
- Developed strong relationships with parents, maintaining open communication about each child''s progress and needs.
- Oversaw household duties such as light housekeeping tasks or running errands when required.
- Played games, worked on puzzles, and read books to young children.
- Prepared healthy, age-appropriate snacks and meals.
- Built positive and nurturing environments to support child social and emotional growth.
Cashier
Mojos Tacos
03.2021 - 01.2022
- Greeted customers entering store and responded promptly to customer needs.
- Welcomed customers and helped determine their needs.
- Worked flexible schedule and extra shifts to meet business needs.
- Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
- Restocked and organized merchandise in front lanes.
Education
Associate of Science - Business
St Johns River State College
Saint Augustine, FL04-2025
Bachelor of Science - Marketing
Florida Gulf Coast University
Fort Myers, FL05-2027
High School Diploma -
Saint Augustine High School
Saint Augustine, FL05-2023
Skills
- Relationship building
- Social media marketing
- Customer engagement
- Social media management
- Organization, prioritizing, and multi-tasking
- Exceptional customer service
- Strong work ethic
- Cash handling
- Schedule management
- CPR training
Timeline
Marketing Assistant
Salt Life Food Shack
05.2023 - 07.2025
Server
Salt Life Food Shack
05.2023 - 07.2025
Cashier
Mojos Tacos
03.2021 - 01.2022
Private Nanny
Self-employeed
05.2018 - 07.2025
Associate of Science - Business
St Johns River State College
Bachelor of Science - Marketing
Florida Gulf Coast University
High School Diploma -
Saint Augustine High School
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