Kellen Wood

• Conducted comprehensive research to achieve KPI's as a top performer with planning and informed decision-making.
• Utilized AI to cross reference macro data for FICO and Experian averages by state and micro data for population score averages by city.

Achieved KPI metrics:

• Exceeded monthly swipe volume targets by 38%, achieving an average of 20.5 swipes per month
• Drove 29% year-over-year (YOY) gallon growth
• Maintained a 58% customer retention rate, showcasing exceptional relationship management and client satisfaction skills.
• Converted 68% of leads into active accounts, significantly outperforming benchmarks
• Collaborated with the senior management and Tech to assist in further development of the RXO Extra Prepaid offer.
• Maintained an in-depth knowledge of industry trends, competitors, and market conditions to provide strategic advice to clients via Freightwaves and WTI Crude.
• Tracked and reported on sales performance metrics to senior management, highlighting successes and areas for improvement.

• Planned and facilitated meetings to share marketing plans and explain future business goals
• Collected and analyzed market research data for use in forecasting
• Developed brand marketing plan strategies to increase brand awareness
• Created daily social media posts to build robust brand presence on Facebook and Instagram.

• Utilized CRM software to track interactions and manage account information effectively.
• Identified potential new customers through research of industry trends and competitive analysis.
• Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.

• Maintained methodical records of all prospect facing activities in Salesforce
• Analyzed trends in advisor meetings held by regional partners and offered support to prospects through internal development
• Consistently maintained top site performance by developing growth strategies with internal leadership
• Prepared accurate and concise meeting reports for regional partners

• Maintained updated knowledge of changing industry, standards and trends related to accounts
• Utilized CRM and Salesforce to collect, organize and manage sales data and customer information
• Used consultative sales strategies to effectively overcome client objections and maximize sales activity
• Increased profitability converting competitor accounts by cross-selling additional products.

• Identified operational and performance issues and worked with managers to resolve concerns
• Analyzed carrier discount reports to decide where improvements could be made
• Serviced multiple accounts for carriers and assisted in providing fuel card services
• Prepared quarterly tax statements and transaction records for carriers.

• Implemented strategic plan to grow social media audiences for key demographics
• Managed day-to-day execution of social media presence through creative branding and interaction techniques
• Tracked website analytics and reported findings to clients
• Wrote social media content to increase engagement with customers
• Created social media marketing strategies and oversaw management of accounts
• Analyzed market data to determine and target key audience or segments.

• Recognized by management for providing exceptional customer service
• Improved operations by working with team members and customers to find workable solutions
• Recommended optimal merchandise based on customer needs and desires
• Unboxed new merchandise and restocked shelves in appealing and organized arrangements to promote items
• Educated customers on product and service offerings
• Drove sales of cigar and pipe tobacco products by applying proactive nature, knowledge of customer preferences and active listening skills.

• Reviewed sales reports to enhance sales performance and improve inventory management accuracy
• Taught junior employees how to meet operational and sales goals with proactive strategies
• Streamlined operations and improved employee focus and productivity by prioritizing tasks prior to start of each shift
• Connected with customers daily to understand needs, provide assistance and collect feedback to optimize operations
• Enforced company policies and procedures to strengthen operational standards across departments.

• Established and enforced clear goals to keep employees working collaboratively
• Coached and mentored numerous staff members through constructive feedback to develop long-term career goals
• Provided ongoing training to address staff needs.

• Collaborated with fellow sales team members to achieve group targets, frequently exceeding Loyalty quotas of 90% or more
• Offered product and service consultations and employed upselling techniques
• Sold various products by explaining unique features and educating customers on proper application.

• Mastered point-of-service (POS) computer system for automated order taking
• Maximized customer satisfaction by quickly addressing and resolving complaints with food or service
• Processed all sales transactions accurately and promptly to prevent long customer wait times
• Responded quickly to customer concerns and inquiries and provided appropriate answers, escalating major issues to Manager immediately
• Verified compliance with all sanitation and safety requirements.

• Engaged with children to maintain safety and interest in activities during parties
• Facilitated and supervised birthday party activities, including games, prizes, gifts and cake
• Operated cash register, following cash-handling procedures to finalize arcade purchases
• Monitored arcade equipment for malfunctions to maintain functional operations
• Interacted with all guests and participated in activities throughout event while giving next-level attention to guest of honor.