Kellie Adams
Marketplace Director
Snohomish,WA
Summary
Dynamic, results‑driven retail leader with a 25‑year record of accelerated advancement, award‑winning performance, and consistent achievement of sales, service, and operational targets. Known for elevating underperforming markets, strengthening talent pipelines, and driving cultures of accountability that outperform company benchmarks. Demonstrated success leading large, multi‑site operations to top‑tier rankings in sales growth, customer satisfaction, shrink reduction, and employee retention. Brings deep expertise in full‑scope retail operations—including P&L management, merchandising execution, workforce planning, customer engagement, inventory optimization, and leadership development—supported by extensive multi‑level retail management training. Recognized for transforming teams, improving market performance, and delivering sustained results in both stable and turnaround environments.
Overview
22
22
years of professional experience
Work History
Marketplace Director
Best Buy
10.2022 - Current
- Oversaw a $156M revenue portfolio, achieving 2.5% YoY growth in the first year despite operating in a declining Marketplace, driven by strong strategic execution and operational discipline
- Implemented the enterprise-driven Marketplace Model, leading to a comprehensive overhaul of organizational structure and operational execution to improve efficiency, alignment, and performance across locations.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth - raising the overall talent level across the Micro Market
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Market Sales Director
Best Buy
07.2024 - 01.2026
- Directed sales strategy and execution for a $1.6B Marketplace spanning 5 states and 36 locations, driving a strong and consistent sales culture that elevated performance across all teams.
- Led the strategy and execution of the Customer Engagement Model to drive sales performance across the Integrated Sales Workforce, aligning teams to marketplace priorities and enterprise initiatives.
- Drove consistent sales growth by executing category initiatives, leveraging solution-based selling tools, and equipping teams with insights to increase revenue and productivity.
- Built a high-performance culture across the Marketplace by establishing clear expectations, modeling accountability, and coaching field leaders to exceed operational and sales targets.
- Analyzed Marketplace data and performance trends to create predictable rhythms (business reviews, OKRs, MBRs, QBRs), enabling informed decisions that improved sales execution and prioritized high-impact work.
- Strengthened enterprise outcomes by providing real‑time feedback and marketplace insights to corporate teams, influencing strategy development and elevating cross-functional alignment.
General Manager
Best Buy
02.2010 - 09.2022
- Managed Four different locations ranging from 24M-50M. Oversaw teams of 80+ associates, including 11 members of store leadership. On a daily basis, execute & implement company strategies through leadership and team engagement. Introduced plans to improve sales performance, customer satisfaction, and employee satisfaction. Ran multiple Best Buy locations in very different communities. Community connection and involvement is crucial to the success of any business. Created connections with schools, military bases, and local businesses. Developed strategies that influenced other stores to improve performance.
Assistant Manager
Best Buy
01.2007 - 02.2010
- Within Best Buy, held 3 separate Assistant Manager Roles. First, was a Best Buy Mobile Manager. Launched the Best Buy Mobile program. Responsible for the merchandising, employee hiring, the implementation of strategy, and the execution of results. Elevated to Services Manager, being responsible for the Geek Squad. This role required in depth knowledge of the service industry and a differentiated client experience. Became a Sales Manager. In this role, directly impacted all customers within the store and all sales associates. This role impacted total store operations, training of leadership, and overall store sales execution through achieving revenue growth.
General Manager
Pier 1 Imports
01.2004 - 05.2006
- The Pier 1 Imports location at Santa Barbara was the 3rd largest store in the chain. It was a 3 level building in the heart of downtown. Moved from being an Assistant Manager in San Luis Obispo to becoming a General Manager at this location. Responsible for hiring, coaching, training, and developing a team of 45 associates. The sales model included a large emphasis on merchandising and customer service. Both of these focuses helped to mold current passion around world class merchandising and world class customer service.
Skills
- Strategic Sales Leadership
- Sales & Culture Transformation
- Performance Optimization & Accountability Leadership
- Talent Development & Leadership Coaching
- Data‑Driven Decision Making
- Operational & Performance Management
- Cross‑Functional Collaboration & Influence
- Workforce Planning & Talent Growth
- Customer Experience & Solutions Selling Expertise
Accomplishments
- Earned enterprise‑level recognition as a featured leader in national training programs, organizational videos, and performance showcases
- Elevated talent depth and readiness by developing leaders, increasing internal promotions, and raising overall bench strength across the micromarket.
- Reduced shrink, turnover, and performance variability through clear standards, structured coaching, and alignment to enterprise expectations.
- Transformed underperforming markets and locations into high‑performing operations by rebuilding leadership capability, tightening accountability, and installing effective sales and performance rhythms.
- Implemented enterprise sales and customer engagement models across the market, increasing sales consistency, category execution, and operational alignment.
- Delivered above‑market revenue growth in challenging conditions, including outperforming a declining marketplace and generating positive YoY results in previously negative‑trend environments.
- Achieved consistent top‑decile performance across sales, customer satisfaction, and revenue productivity in both stable and turnaround environments.
Timeline
Market Sales Director
Best Buy
07.2024 - 01.2026
Marketplace Director
Best Buy
10.2022 - Current
General Manager
Best Buy
02.2010 - 09.2022
Assistant Manager
Best Buy
01.2007 - 02.2010
General Manager
Pier 1 Imports
01.2004 - 05.2006