KELLY DAVENPORT
Powell,TN
Summary
Versatile marketing professional specializing in social media strategy and community engagement. Expertise in content creation, campaign execution, and leveraging analytics for continuous improvement. Proven success in building advocate networks and enhancing brand relevance through innovative, data-driven approaches.
Overview
13
13
years of professional experience
Work History
Marketing Manager
Covista
08.2022 - 09.2026
- Developed and executed multi-brand social media strategies aligned with marketing objectives, audience needs, and broader business goals.
- Lead editorial planning and content calendars across Instagram, Facebook, LinkedIn, X, Threads, TikTok, and other emerging platforms, tailoring content to each channel and audience.
- Concept, create, edit, schedule, and publish platform native content, including short-form video, static creative, social copy, and student and alumni focused storytelling.
- Lead real time community engagement and social listening, monitoring brand sentiment, emerging conversations, mentions, and viral opportunities while maintaining a consistent and authentic brand voice.
- Cultivated brand advocates by sourcing testimonials, user-generated content (UGC), and authentic stories from students, alumni, and customers for organic and integrated campaigns.
- Spearheaded integrated, cross channel campaigns in partnership with social media managers, creative teams, marketing partners, and key stakeholders, aligning messaging, audiences, and assets across a five-brand portfolio.
- Identified emerging trends, cultural moments, platform behaviors, and real time opportunities to increase engagement, expand reach, and strengthen brand relevance.
- Analyzed channel, content, and campaign performance against key performance indicators (KPIs), translating insights into actionable recommendations that optimize future strategy and content.
- Leveraged AI tools to streamline research, ideation, content development, and optimization while aligning messaging, keywords, and topic strategies with evolving SEO and answer engine optimization (AEO) practices.
- Ensured social content and creative assets adhere to brand standards, organizational values, platform best practices, and established messaging guidelines across distinct brand voices.
- Managed organic social amplification budget, leveraging performance insights to optimize spend and enhance campaign reach.
- Oversaw social media technology and workflows for publishing, scheduling, social listening, community management, reporting, and analytics.
- Managed monthly operational budgets, invoices, publishing workflows, and other administrative processes supporting social media operations across multiple brands.
- Stayed ahead of social platform updates, algorithm changes, audience behaviors, emerging technologies, and industry trends to continuously evolve social and content strategies.
Marketing Specialist
Covista
02.2019 - 08.2022
- Analyzed customer engagement across five higher education institutions on social media, developing and executing targeted strategies that improved engagement metrics.
- Led brand ambassador marketing initiatives across multiple universities, managing social ambassador programs and surprise-and-delight campaigns to enhance brand visibility and engagement.
- Led a team of community managers to maintain brand-voice consistency and execute timely responses; acted as Team Lead for the public response protocol, applying judgment on tone and escalation for high-visibility situations.
- Produced student-focused tips and cultural moment campaigns while managing responses to high-visibility audience comments, including crisis situations requiring coordinated leadership.
Senior Enrollment Specialist
Covista
02.2014 - 02.2019
- Enrolled over 200 students per year and had an annual retention rate of 98%
- Facilitated new enrollments by accurately entering customer data and verifying information for completeness.
- Facilitated enrollment processes for prospective students at Walden University
- Guided prospective students through the application process, offering tailored advice on course selection to align with their academic goals.
- Developed and nurtured strong relationships with prospective students and their families to foster trust and engagement. with prospective students and their families, ensuring clear communication and support throughout the enrollment journey.
- Listened to and understood customers' needs, explained and discussed options and outlined best-fit services.
- Utilized enrollment management software to track application statuses effectively.
- Trained and mentored junior staff on best practices in the enrollment process.
Customer Service Representative
Covista
05.2013 - 02.2014
- Handled high-volume, multi-channel communications averaging 250+ calls weekly, maintaining database integrity in Cisco and Onyx systems.
- Assisted customers with inquiries and resolved issues efficiently.
- Handled customer complaints and provided effective solutions promptly.
- Maintained accurate records of customer interactions and transactions.
Education
Master of Business Administration -
Walden University
02-2016
Bachelor of Science - Mass Communications
Frostburg State University
12-2012
Skills
- Social media strategy
- Social media tools
- Community engagement
- Customer relationship management
- Effective communication
- Campaign execution
- Cross-Functional Partnership
- SEO content strategy
- Content Calendar Development
- Short-Form Video Production
- UGC strategy
- Crisis Management
- Advocacy management
- Content alignment
- Program Budget Management
- META Business Manager
- LinkedIn Business Manager
- Claude AI
- Gemini AI
- CoPilot AI
Timeline
Marketing Manager
Covista
08.2022 - 09.2026
Marketing Specialist
Covista
02.2019 - 08.2022
Senior Enrollment Specialist
Covista
02.2014 - 02.2019
Customer Service Representative
Covista
05.2013 - 02.2014
Master of Business Administration -
Walden University
Bachelor of Science - Mass Communications
Frostburg State University