Kelly Kinsella Relf
Playa del Rey,CA
Overview
12
12
years of professional experience
Work History
Account Executive, Addressable
Disney
Los Angeles, California
11.2025 - Current
- Responsible for maintaining the key relationships I built at Fubo, and transitioning them to the Disney ad server and processes.
- Develop compelling plans that exceed clients' strategic goals, while also aligning with internal company initiatives.
- Demonstrate the joint value of Fubo and Disney's advertising opportunities to clients, and identify which products will best expand our partnerships and generate revenue.
- Navigate objections from clients about pricing, inventory, or other business needs, to secure investment and create mutually beneficial plans.
Account Executive
Fubo
Los Angeles, California
06.2023 - 10.2025
- Served as a critical member of Fubo's Ad Sales team, covering California, Washington, Colorado, and Oregon, and was responsible for 10% of the company's revenue goal.
- Closed $8M in revenue in 2024, and $13M in revenue in 2025, primarily from new business accounts, including Adidas, Hungry Howies, Disney+, Sleeper, and New Era.
- Consistently exceeded individual revenue targets, achieving up to 150% of quarterly goals, by building trust with clients, and developing strategic pitches.
- Educated the market on Fubo and led meetings and lunch & learns with client and agency contacts, up to the CEO level.
- Managed over 140 direct and programmatic accounts on the West Coast, such as Disney, Universal Pictures, Warner Brothers, and Electronic Arts, and managed deals from prospecting to close.
Travel Sabbatical
04.2022 - 01.2023
- Traveled for eight months across 15 countries, immersing myself in diverse cultures and expanding my personal and professional perspectives.
- Created and managed a blog dedicated to travel insights and health and wellness advice.
Account Executive, Digital & Streaming
Paramount Global
Los Angeles, California
01.2021 - 04.2022
- Managed the full sales cycle and generated $9.7M in revenue in FY'21 across Paramount's OTT/CTV portfolio, including MTV, VH1, Comedy Central, Nickelodeon, CBS Sports, CBS News, Paramount+, and Pluto TV.
- Researched leads, developed custom pitches, reached out to prospects, and successfully closed $3.6M in new business in FY'21.
- Served as the sales lead for over 40 accounts, including Nutrisystem, Grubhub, Theragun, KFC, and Nike, and developed strong relationships with key stakeholders.
- Partnered with clients to develop and execute 30 programmatic, direct I/O, and sponsorship campaigns per quarter that aligned with advertisers' specific goals.
- Prepared and created pitch materials and proposals that highlighted Paramount's value proposition, and educated the marketplace on our digital offerings.
- Identified areas of opportunity with existing clients, and consistently closed new-to-market offerings that met the advertiser's needs and KPIs.
Account Executive
Pluto TV
Los Angeles, California
07.2019 - 01.2021
- Helped grow Pluto TV to a massive $1B business, which quadrupled in revenue in three years, and assisted in integrating the team into the larger Paramount Global organization when it was acquired.
- Consistently exceeded sales goals and meeting quotas, closing $3.5M in new ad revenue in FY’20.
- Managed 90 west coast direct and programmatic clients, including Netflix, Toyota, TurboTax, Lionsgate, Warner Brothers, and Mercury Insurance, and provided custom solutions and excellent customer service for each advertiser.
- Educated the marketplace about Pluto TV, one of the largest free streaming services in the US, by leading calls, running meetings, presenting, conducting demos, and working with clients, up to the CEO level, to sell the value of our platform.
Sales Service Executive
Viacom
Los Angeles, California
10.2015 - 07.2019
- Built sales plans and managed the execution of over $50M in revenue across Viacom's digital, social, and on-air platforms.
- Helped close and grow the budgets of over 100 digital campaigns by gaining a strong understanding of clients' objectives and developing strategic proposals to meet their needs.
- Served as the first Sales Service Executive on Viacom's Studio Team to implement Vantage, a data-driven product that allows advertisers to guarantee their campaigns reach a specific audience segment.
- Built and maintained relationships with agencies and clients such as Starcom, MBMG, Omnicom, The Wonderful Company, Disney, and Red Bull.
- Ran Viacom's Ad Sales Internship Program, hiring and supervising two to four interns per semester.
Client Service Representative
Nickelodeon
Los Angeles, California
06.2014 - 10.2015
- Executed high-impact digital campaigns across desktop, mobile, tablet, social, and app platforms, and managed every part of the process from onboarding to full KPI reporting.
- Coordinated with internal marketing, pricing, inventory, and ad operations teams to implement and manage campaigns, and troubleshoot daily issues that arose with clients.
- Launched the Nickelodeon Ad Sales Internship Program.
Education
Certified Holistic Health Coach -
Institute of Integrative Nutrition
Los Angeles, CA03.2019
Bachelor of Arts - Public Relations, Marketing
University of Southern California
Los Angeles, CA05.2014
Skills
- Programmatic & Direct Advertising
- Excellent Communication Skills
- Strong Negotiation Abilities
- Solution-Oriented Customer Service
- Strong Organizational Skills
- Networking & Relationship Building
- Consultative Selling
- Sales Forecasting
- Salesforce
- Comscore
- Google DoubleClick
- Tableau
Hobbies and Interests
- Movies & TV
- Health & Wellness
- Travel
- Hiking
- Nutrition
- Tennis
Timeline
Account Executive, Addressable
Disney
11.2025 - Current
Account Executive
Fubo
06.2023 - 10.2025
Travel Sabbatical
04.2022 - 01.2023
Account Executive, Digital & Streaming
Paramount Global
01.2021 - 04.2022
Account Executive
Pluto TV
07.2019 - 01.2021
Sales Service Executive
Viacom
10.2015 - 07.2019
Client Service Representative
Nickelodeon
06.2014 - 10.2015
Certified Holistic Health Coach -
Institute of Integrative Nutrition
Bachelor of Arts - Public Relations, Marketing
University of Southern California