Summary
Overview
Work History
Education
Skills
Timeline
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Nate McKenna

North Little Rock,AR

Summary

I'm currently an Account Executive at StackAdapt focused on sourcing, closing, and retaining independent agencies and brands across the Midwest. I have a background in AdTech sales and business development comprised of selling advertising solutions to large multinational brands directly, holding company agencies, and mid-sized agencies. I have a track record of finding creative ways to source new logo relationships, as well as retaining customers through exceptional customer service that involves traveling in person and leading detailed presentations on performance, growth opportunities, etc. My experience in selling 3rd party data, digital audiences, identity solutions, and now a leading omnichannel DSP for independent agencies across the globe has allowed me to build a deep understanding of the AdTech ecosystem and identity that would set me up for success at Epsilon in a partnerships role.

Overview

8
8
years of professional experience

Work History

Account Executive

StackAdapt
08.2022 - Current
  • Source and close new logo business with independent agencies and brands
  • Retain and upsell clients by pitching new solutions and channels during recurring meetings and QBR presentations
  • Travel to do in-person pitches and business reviews that lead to significant revenue growth
  • Consistently meet quota - quarterly targets have risen from $150k/quarter when I began to over $1MM per quarter in Q2/Q3 2024.

Agency Client Partner

Adstra
03.2020 - 07.2022
  • Promoted from BDR to Agency Client Partner in November 2021 after surpassing annual quota two years in a row
  • Managed relationships with programmatic teams at holdco ad agencies and large independent agencies
  • Assisted agency clients in the activation of Adstra digital audiences through tailored recommendations and creation of customized data segments
  • Established net new relationships with agencies, publishers, and brands through cold outreach
  • Responded to RFIs and RFPs for digital audience selection
  • Analyzed partner reporting from DMPs & DSPs to identify usage trends that were reported to senior leadership

Business Development Representative

Adstra
03.2020 - 07.2022
  • First BDR ever hired at Adstra - reported to Sales and Marketing EVPs
  • Booked new logo business meetings for multiple sales teams with the largest brands & AdTech firms in the US, meeting 2020 quota & exceeding 2021 quota in early August
  • Vetted and routed inbound leads
  • Company administrator for sales enablement stack inclusive of ZoomInfo, LI Sales Navigator, Outreach.io, Winmo, VidYard
  • Evaluated new vendors and determined potential value-add.

Sales Development Representative

Apptegy
05.2019 - 03.2020
  • Cold called 80-100 school districts a day, setting up zoom meetings for Apptegy's Sales Representatives with Superintendents, Technology Directors, and Communications Officers
  • Set 8 meetings/week average
  • Created custom prospecting videos that were used in cold emails, 'video brochures,' and follow ups
  • Attended conferences representing Apptegy, set up the booth, booked appointments while on the conference floor, and followed up with leads.

Business Sales Intern

Arkansas Business Publishing Group
05.2018 - 07.2018
  • Cold-called nonprofits throughout Arkansas selling ad space in a giving guide.

Sales Support Specialist

Acxiom
07.2016 - 12.2017
  • Supported the enterprise sales team with territory planning research and vetting inbound leads to see which team they should go to.

Education

Bachelor of Arts in Business & Economics -

Hendrix College
01.2019

Skills

  • Account Management
  • Sales
  • Business Development
  • Advertising Solutions
  • Customer Service
  • Presentation Skills
  • 3rd Party Data
  • Digital Audiences
  • Identity Solutions
  • Omnichannel DSP
  • Programmatic Advertising
  • Cold Outreach
  • RFIs and RFPs
  • Sales Enablement
  • Cold Calling
  • Prospecting
  • Territory Planning
  • Research

Timeline

Account Executive

StackAdapt
08.2022 - Current

Agency Client Partner

Adstra
03.2020 - 07.2022

Business Development Representative

Adstra
03.2020 - 07.2022

Sales Development Representative

Apptegy
05.2019 - 03.2020

Business Sales Intern

Arkansas Business Publishing Group
05.2018 - 07.2018

Sales Support Specialist

Acxiom
07.2016 - 12.2017

Bachelor of Arts in Business & Economics -

Hendrix College
Nate McKenna