Kelly Kozakowski
Dallas,TX
Summary
Creative storyteller and content strategist skilled in developing brand messaging, managing content calendars, and producing digital marketing assets that align with business goals.
Overview
11
11
years of professional experience
Work History
Senior Content Manager
Dallas Market Center
Dallas, TX
09.2023 - Current
- Created diverse marketing assets including blogs, articles, emails, sales tools, videos, and press releases to support campaigns.
- Optimized content strategy through continuous evaluation and enhancement based on performance insights.
- Manage content calendar aligned with Dallas Market Center's marketing goals.
- Collaborate across teams to ensure brand consistency and strategic alignment
- Developed messaging documents to align and unify marketing content across industries.
- Monitor industry trends and innovations across supported sectors.
Web Marketing and Communications Manager
American College of Emergency Physicians
Irving, TX
10.2022 - 05.2023
- Managed social media strategy and engagement using Sprout Social to elevate brand visibility and foster community interaction.
- Oversaw website updates and member community engagement.
- Produced, promoted, and edited educational webinars, expanding audience reach and boosting participant engagement.
- Created targeted email campaigns using Mailchimp and CVENT to drive member participation and enhance communication.
- Developed and managed conference websites and mobile apps to enhance attendee experience.
- Designed graphics in Canva and Photoshop.
Social Media Specialist
RumbleOn
Irving, TX
07.2020 - 02.2022
- Created engaging social media content for RumbleOn and GotSpeed Automotive, increasing audience engagement.
- Managed Facebook ad campaigns, targeting specific audiences to maximize reach and engagement.
- Established and maintained relationships with industry influencers, boosting brand visibility.
- Analyzed social media performance metrics weekly, delivering insights that informed strategy adjustments.
- Wrote and edited SEO-optimized articles for brainbucket.rumbleon.com
Digital Marketing Manager
National Ovarian Cancer Coalition
Dallas, TX
01.2018 - 01.2019
- Managed social media channels, calendars, themes, social copy, and engagement strategies to increase audience interaction.
- Maintained brand standards and consistency across website, social, and collateral to reinforce brand identity.
- Coordinated budget management for HQ and affiliate chapters across the US to optimize resource allocation.
- Managed production from external agencies.
Digital Coordinator
National Ovarian Cancer Coalition
Dallas, Texas
04.2017 - 04.2018
- Crafted and managed all NOCC social media messaging to enhance outreach.
- Assisted in development and execution of marketing campaigns for improved visibility.
- Monitored ROI and engagement metrics to evaluate campaign effectiveness.
- Managed email marketing efforts for 20 nationwide chapters to increase engagement.
- Designed graphics across various mediums for chapter and national initiatives.
- Oversaw creative campaigns and special projects to drive brand awareness.
Web Content & Program Promotions Manager
American Heart Association
Dallas, TX
01.2016 - 01.2017
- Directed creative content for copy, web pages, and emails to boost user engagement.
- Launched blogging program for members to foster community and support content sharing.
- Oversaw multiple projects from initiation to completion, achieving on-time delivery.
- Crafted emails and departmental communications to streamline information dissemination.
- Processed document requests to ensure efficient workflow.
Education
BA - Communication/Journalism
Shippensburg University of Pennsylvania
Shippensburg, PA05-2012
Skills
- Content creation and SEO optimization
- Marketing campaign execution
- Social media management
- Email marketing
- Website management and CRM
- Graphic design with Adobe Creative Suite
- AI prompt
Industries
- Wholesale Marketplace
- Healthcare Nonprofit
- Motorcycle/Automotive
- Beauty/Lifestyle
- Cybersecurity
Consulting
- Digital Manager, Hello Whitney, 2019 - 2020
- Marketing Contractor, Motion Recruitment, 2022
- Social Manager, American Association for Cancer Research, 2022
- Web Content, American Heart Association, 2022 - 2023
- Social Media & PR Specialist, Cyber Defense Labs, 2022
Timeline
Senior Content Manager
Dallas Market Center
09.2023 - Current
Web Marketing and Communications Manager
American College of Emergency Physicians
10.2022 - 05.2023
Social Media Specialist
RumbleOn
07.2020 - 02.2022
Digital Marketing Manager
National Ovarian Cancer Coalition
01.2018 - 01.2019
Digital Coordinator
National Ovarian Cancer Coalition
04.2017 - 04.2018
Web Content & Program Promotions Manager
American Heart Association
01.2016 - 01.2017
BA - Communication/Journalism
Shippensburg University of Pennsylvania