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Hi, I’m
Kelly Kranz
Fractional CMO With An Impressive 14-year Track Record In Driving Success Across Marketing, Sales, And Customer Relations.
Summary
Expert in strategizing company growth and preparing detailed marketing plans. Skilled leader and project manager. Proven successful at lead generation and working closely with teammates to manage projects and realize profitable outcomes.
Overview
14
years of professional experience
Work History
Weidert Group
Inbound Marketing Account Executive
08.2021 - 03.2024
Job overview
- Ran a marketing team and collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
- Implemented innovative tactics for lead generation, increasing overall conversion rates substantially over time.
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
- Supervised Inbound Marketing Specialists and/or Inbound Marketing Assistants. Responsible for providing ongoing guidance to these employees, often in the forms of ongoing feedback and coaching
- Managed budgets effectively to ensure optimal allocation of resources across various marketing initiatives.
- Developed compelling content for various channels including social media, email newsletters, and website copy, resulting in increased engagement rates.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Led creative brainstorming sessions with team members to generate innovative ideas for marketing campaigns.
OverGo Studio, Digital Marketing Agency
Senior Consultant & Client Services Manager
2014 - 2019 (5 education.years_Label)
Job overview
- Developed award winning marketing campaign that drove $2.1 Million in additional revenue in only 11 months.
- Created and executed high level marketing strategies, established performance expectations and goal objectives with clients.
- Collaborated with sales, marketing and design teams to develop client strategy and campaigns.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems and effective communication.
- Encouraged creative thinking, problem solving, and empowerment to improve morale and teamwork on projects.
- Delivered outstanding service to clients to maintain relationships for future business opportunities.
- Provided detailed data reports and adjusted strategies based on measured performance results and research.
- Implemented data-driven approaches for assessing project success, continuously refining processes based on insights gained over time.
OverGo Studio, Digital Marketing Agency
Content Marketing Manager
2013 - 2014 (1 education.year_Label)
Job overview
- Initiated content development, managed costs, and monitored performance.
- Used content management systems to analyze user engagement and website analytics.
- Organized content production calendar to schedule all aspects of creation and delivery.
- Led teams of copywriters, graphic designers and web developers across multiple projects simultaneously.
- Responsible for quality control, content review and constructive feedback.
- Nurtured relationships with partners and freelance contractors to foster positive relationships.
- Measured content performance and prepared reports from analyzed data.
OverGo Studio Digital Marketing Agency
Project Manager
2011 - 2013 (2 education.years_Label)
Job overview
- Developed and initiated projects, managed costs, and monitored performance.
- Organized daily workflow and assessed appropriate team availability to provide optimal service.
- Reined in project costs while meeting key milestones and goals.
- Updated operational methods, measured team production, tracked information and compiled data to streamline future project efficiency.
- Provided task management for internal personnel, freelance contractors, partners and clients.
- Simultaneously oversaw multiple high profile projects with planning, designing, and scheduling phases.
Education
University of ScrantonScranton, PA
Bachelor of Science from Psychology
08.2007 - 06.2011
Skills
Critical Thinking & Problem Solving
Interpersonal Skills
Budgeting & Allocation
Inbound Marketing
Revenue Generation
CRM Software
Social Media Strategy
Sales Support
Web Analytics
Marketing Analytics
Advertising Campaigns
Strategic Marketing
Relationship Building
Project Management
Performance Monitoring
Lead Development
Project Planning and Development
Accomplishments
- Award Winner HubSpot Impact Award, Grew client's revenue by 98% in 11 Months
- Guest Speaker at HubSpot's Partner Day Conference
- CLT HUG Marketing Group Leader Coordinated & marketed quarterly networking events in CLT, NC
Software
HubSpot Marketing Hub
Microsoft Office
Google Suite
HubSpot CRM
HubSpot Sales Hub
Jira
Accelo
Figma
Canva