Kelly Kranz

Fractional CMO With An Impressive 14-year Track Record In Driving Success Across Marketing, Sales, And Customer Relations.

Summary

Expert in strategizing company growth and preparing detailed marketing plans. Skilled leader and project manager. Proven successful at lead generation and working closely with teammates to manage projects and realize profitable outcomes.

Overview

years of professional experience

Work History

Weidert Group

Inbound Marketing Account Executive

08.2021 - 03.2024

Job overview

Ran a marketing team and collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
Implemented innovative tactics for lead generation, increasing overall conversion rates substantially over time.
Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
Supervised Inbound Marketing Specialists and/or Inbound Marketing Assistants. Responsible for providing ongoing guidance to these employees, often in the forms of ongoing feedback and coaching
Managed budgets effectively to ensure optimal allocation of resources across various marketing initiatives.
Developed compelling content for various channels including social media, email newsletters, and website copy, resulting in increased engagement rates.
Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
Led creative brainstorming sessions with team members to generate innovative ideas for marketing campaigns.

OverGo Studio, Digital Marketing Agency

Senior Consultant & Client Services Manager

2014 - 2019 (5 education.years_Label)

Job overview

Developed award winning marketing campaign that drove $2.1 Million in additional revenue in only 11 months.
Created and executed high level marketing strategies, established performance expectations and goal objectives with clients.
Collaborated with sales, marketing and design teams to develop client strategy and campaigns.
Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems and effective communication.
Encouraged creative thinking, problem solving, and empowerment to improve morale and teamwork on projects.
Delivered outstanding service to clients to maintain relationships for future business opportunities.
Provided detailed data reports and adjusted strategies based on measured performance results and research.
Implemented data-driven approaches for assessing project success, continuously refining processes based on insights gained over time.

OverGo Studio, Digital Marketing Agency

Content Marketing Manager

2013 - 2014 (1 education.year_Label)

Job overview

Initiated content development, managed costs, and monitored performance.
Used content management systems to analyze user engagement and website analytics.
Organized content production calendar to schedule all aspects of creation and delivery.
Led teams of copywriters, graphic designers and web developers across multiple projects simultaneously.
Responsible for quality control, content review and constructive feedback.
Nurtured relationships with partners and freelance contractors to foster positive relationships.
Measured content performance and prepared reports from analyzed data.

OverGo Studio Digital Marketing Agency

Project Manager

2011 - 2013 (2 education.years_Label)

Job overview

Developed and initiated projects, managed costs, and monitored performance.
Organized daily workflow and assessed appropriate team availability to provide optimal service.
Reined in project costs while meeting key milestones and goals.
Updated operational methods, measured team production, tracked information and compiled data to streamline future project efficiency.
Provided task management for internal personnel, freelance contractors, partners and clients.
Simultaneously oversaw multiple high profile projects with planning, designing, and scheduling phases.

Education

University of Scranton
Scranton, PA

Bachelor of Science from Psychology

08.2007 - 2011.06

Skills

Critical Thinking & Problem Solving

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Accomplishments

Award Winner HubSpot Impact Award, Grew client's revenue by 98% in 11 Months
Guest Speaker at HubSpot's Partner Day Conference
CLT HUG Marketing Group Leader Coordinated & marketed quarterly networking events in CLT, NC

Software

Google Analytics

HubSpot Marketing Hub

Microsoft Office

Google Suite

HubSpot CRM

HubSpot Sales Hub

Jira

Accelo

Figma

Canva

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