Kelly McDowell Kinnett
Liberty,Missouri
Summary
Accomplished Senior Sales Executive with success converting leads, exceeding quotas and maximizing revenue with proactive and ambitious strategies. Decisive, passionate and devoted to outperforming expectations. Attentive, resourceful and personable with customers.
Overview
33
33
years of professional experience
Work History
Owner
Natural Accents Outdoor Lighting
06.2023 - Current
- Have ownership interest in local outdoor lighting company serving KC for over 20 years.
- Assist in implementing marketing strategies to increase brand awareness and attract new clients. I am not involved in the day-to-day operations of this business and am seeking full-time employment in a role that is suited to my experience and skill set.
Outside Sales Representative
Valpak
05.2021 - 10.2023
- Established rapport with potential customers through cold calling and networking, presenting product offerings tailored to their needs.
- Consistently exceeded sales targets and quotas, contributing to overall team success.
- Developed in-depth knowledge of product features, benefits, and pricing strategies to effectively communicate value propositions to clients.
- Conducted regular follow-ups with existing customers to maintain satisfaction levels and identify upsell opportunities.
- Organized time efficiently to maximize daily outreach efforts while also maintaining detailed records of all interactions in CRM system.
- Improved customer retention rates by addressing concerns proactively and providing exceptional service throughout the sales process.
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
- Exceeded monthly sales targets and quotas consistently.
Marketing Executive
Kinnett Enterprises - Smart Marketing KC
05.2020 - 06.2023
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Identified value propositions and key messages for company marketing campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Improved search engine rankings by implementing effective SEO techniques and optimizing website content.
- Streamlined marketing processes to increase efficiency and reduce costs, resulting in higher ROI for campaigns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Outside Sales Representative
Summit Media Solutions
08.2019 - 05.2020
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Analyzed competitor activities and market trends, adjusting sales tactics accordingly for optimal results.
- Prospected and conducted face-to-face sales calls with business executives throughout the KC metro area.
- Established new accounts through cold calling, networking, and personal visits to potential customers.
- Developed customized presentations for prospective clients that highlighted key product features most relevant to their specific needs.
- Negotiated contracts skillfully, securing favorable terms for both the company and its clients.
- Conducted regular follow-ups with existing customers to maintain satisfaction levels and identify upsell opportunities.
- Provided comprehensive after-sales support, ensuring customer satisfaction and fostering long-term business relationships.
Business Performance Advisor
Insperity
08.2018 - 08.2019
- Prospected for new business with C-suite decision-makers via LinkedIn, networking, and cold calling to meet sales goals.
- Helped small and medium-sized businesses grow faster, run more efficiently and grow top line revenue.
- Boosted overall business performance by developing and implementing strategic plans to minimize risk, maximize talent, and contain costs of healthcare and workers' compensation.
- Developed strong relationships with clients, leading to long-term partnerships and increased revenue.
Media Sales Consultant
YP Marketing Solutions
05.2013 - 08.2018
- Helped over 1,000 business owners reach their ideal audiences via a customized digital and print marketing plan that included SEO, SEM, Online/Mobile Display Ads, Websites, Video, Reputation/Review Management, Internet Directories, Direct Mail, Yellow Pages, and Remarketing Software.
- Earned company-wide Winners' Circle recognition by exceeding revenue objective of 110% on $1.2 million in annual account billing.
- Led Central Region in Thryv Business Software Sales.
- Developed strategies and executed sales initiatives to grow revenue through customer retention and new client acquisition.
- Established long-term relationships with clients, fostering trust and loyalty through exceptional service and communication.
Sales Executive
Home Interiors & Gifts
05.2001 - 05.2013
- Recruited and developed a team of 500 salespeople, achieving gross sales in the top 1% in the U.S., Canada, and Mexico.
- Mentored new sales consultants, developed team leaders, and motivated through ride-a-longs, sales process modeling, and constructive feedback.
- Managed pipeline efficiently, prioritizing tasks according to urgency/importance while maintaining focus on long-term objectives.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
Executive Vice President
Ocean County Association Of REALTORS®
06.1993 - 11.1999
- Responsible for day-to-day business operations of a large, 501c6 trade association.
- Hired and coached staff, and developed and implemented policies and governing documents with a volunteer board,
- Prepared the annual budget.
- Directed the annual fundraising campaign and planned and executed six major annual events.
- Negotiated contracts with lockbox and MLS vendors, and the staff employee benefits package.
Director of Government Affairs
New Jersey Association Of REALTORS®
09.1990 - 06.1993
- Enhanced legislative relations by establishing and maintaining strong working relationships with key government officials and staff.
- Developed effective lobbying strategies for advancing organizational interests within the legislative process.
- Collaborated with internal departments to ensure alignment of policy positions and messaging across all platforms.
- Streamlined communication processes by creating and implementing a comprehensive government affairs reporting system.
- Led volunteers in PAC fundraising efforts, and informed the membership on major legislative and regulatory issues impacting their businesses.
Education
Master of Arts - Public Policy
Completed fellowship at Eagleton Institute of Politics
Bachelor of Science - Political Science
- Served as first Student Member of the University's governing body, the Board of Regents
Skills
- Lead Prospecting and Generation
- Persuasive Selling
- Sales Team Leadership
- Upselling Expertise
- Sales Expertise
- Professional Networking
- Account Servicing
- Public Speaking
- Interpersonal and Written Communication
- New Business Acquisition
- Relationship and Team Building
Affiliations
- American Club Association
- BNI
Timeline
Owner - Natural Accents Outdoor Lighting
06.2023 - Current
Outside Sales Representative - Valpak
05.2021 - 10.2023
Marketing Executive - Kinnett Enterprises - Smart Marketing KC
05.2020 - 06.2023
Outside Sales Representative - Summit Media Solutions
08.2019 - 05.2020
Business Performance Advisor - Insperity
08.2018 - 08.2019
Media Sales Consultant - YP Marketing Solutions
05.2013 - 08.2018
Sales Executive - Home Interiors & Gifts
05.2001 - 05.2013
Executive Vice President - Ocean County Association Of REALTORS®
06.1993 - 11.1999
Director of Government Affairs - New Jersey Association Of REALTORS®
09.1990 - 06.1993
Rutgers University - Master of Arts, Public Policy
Northwest Missouri State University - Bachelor of Science, Political Science