Summary
Overview
Work History
Education
Timeline
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Kelly McFarland

New York,NY

Summary

Industrious Marketing Specialist offering 10+ years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies and unlocking new-to-market influencer approaches. Demonstrated experience in elevating brands, driving engagement and accelerating growth through strategic collaborations with influencers, celebrities and tastemakers.

Overview

11
11
years of professional experience

Work History

Marketing Consultant & Influencer Specialist

MBooth
09.2020 - Current
  • Executed brand collaborations, from developing strategy, sourcing talent, negotiating deliverables and rates, KPI reporting and project management for Procter & Gamble, The Macallan, Nivea, Bed Bath & Beyond, Patron Tequila and Eucerin
  • Successfully spearheaded development and execution of The Macallan Whisky's first ever influencer ambassadorship program
  • Surpassed KPI's by 357% and secured over 126M+ impressions through paid strategy, earned touchpoints, even curation and strategic gifting
  • Collaborated with cross-functional teams to develop and implement year-long strategy aligned with company's marketing goals
  • Managed client services and developed relationships with key talent agencies, reps, influencers and celebrities

Co-Founder

Mimosas and Manhattan
07.2013 - Current
  • Manages lifestyle website MimosasManhattan.com, which attracts over 93,000 viewers per month
  • Creates content and community manages for Instagram extension, @CourtandKelly which attracts over 57,000 engaged followers
  • Develop creative concepts targeted for each brand's core campaign focus and demographic: Mastercard, Uber, Delta, Grey Goose and Asos, among others

Creative Supervisor

Small Girls PR
04.2016 - 08.2020
  • Managed digital media marketing, influencer marketing, partnerships and social media across brands including GE Lighting, PGA Tour, Rent the Runway, National Children's Hospital, Jason Wu, The Zoe Report, Zola, Norma Kamali, Verizon's go90, Zola and TaskRabbit, among others
  • Program managed all GE Lighting influencer marketing projects including successfully launching their partnership with Lowe's and coordinating experiential events with celebrities, top-tier influencers and press garnering 292M+ impressions
  • Developed creative concepts and pitches to successfully convert potential new clients including H&M, Rent The Runway and Saucony, among others
  • Managed team which successfully executed day-to-day business for digital/creative clients
  • Facilitated all influencer-related campaigns by managing relations with influencers, agents, managers and other networks to create original custom content across various social media platforms
  • Excelled in the company and was promoted four times within two year period and responsible for growing digital team

Digital Manager and Lifestyle Account Coordinator

Entertainment Fusion Group Inc
01.2015 - 03.2016
  • Managed pr and influencer campaigns for hospitality clients including Jeremy Scott NYFW party, NBA All-Star Gifting Suite, Space Ibiza New York, Provocateur, Bounce Sporting Club and TY Ku Sake

Assistant Account Executive

Behrman Communications
07.2014 - 01.2015
  • Assisted in earned public relations for beauty brands including Drunk Elephant, Eos, Clarisonic

Education

Bachelor of Science - History and Minor in Business Management

Virginia Tech
Blasckburg, VA
2014

Timeline

Marketing Consultant & Influencer Specialist

MBooth
09.2020 - Current

Creative Supervisor

Small Girls PR
04.2016 - 08.2020

Digital Manager and Lifestyle Account Coordinator

Entertainment Fusion Group Inc
01.2015 - 03.2016

Assistant Account Executive

Behrman Communications
07.2014 - 01.2015

Co-Founder

Mimosas and Manhattan
07.2013 - Current

Bachelor of Science - History and Minor in Business Management

Virginia Tech

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Kelly McFarland