Kelly Mullinax
Overland Park,KS
Summary
Skilled marketing and Event professional with robust background in creating and executing strategic campaigns that drive growth. Event planning, vendor coordination, and budget management Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Reliable and consistently effective in achieving organizational goals. Skilled in . Strong focus on team collaboration and achieving results, adaptable to changing needs. Reliable and resourceful, bringing creativity and organization to every project.
Event management professional prepared for this role. Proven track record in planning and executing successful events, showcasing ability to handle logistics and client relations effectively. Known for strong team collaboration and adaptability to changing needs. Skills include project management, vendor coordination, and budget oversight.
Overview
24
24
years of professional experience
Work History
Marketing Manager
Optum Health
KC Metro Area
01.2022 - 01.2026
- Developed and implemented multi-channel marketing strategies to enhance brand visibility and engagement.
- Established partnerships and sponsorships with external vendors to expand reach and enhance service offerings in health marketing initiatives.
- Developed and executed comprehensive event plans which included three Optum Community Center Grand Openings, Quarterly Member Appreciation Events, fifteen Health Fairs, Provider Education Fairs,Member Summits, aligned with new start up objectives.
- Coordinated florists, photographers, and musicians for events.
- Oversaw event marketing strategies, enhancing brand visibility through targeted campaigns and promotional materials.
- Conducted post-event evaluations, analyzing feedback to inform future planning and decision-making processes.
- Developed training programs for event staff, elevating level of professionalism and service delivery at events.
- Tailored event themes and content to resonate with target audiences, achieving high levels of attendee engagement and satisfaction.
- Developed creative themes for events and created related activities to engage attendees.
Regional Outreach Representative
EDCare Kansas City
KC Metro Area
01.2020 - 01.2022
- Developed marketing strategy and business development programs to inform and educate therapists, physicians, dieticians and the local community about the services and eating disorder treatment facility to encourage referrals.
- Assessed the needs of potential referral sources and identified new or existing services that can be offered to meet those needs.
- Provided training and support to referring entities to include in-services, educational presentations and individual consultations.
- Represented EDCare at conferences and seminars on a local, territory and national basis.
- Participated in and attended public speaking engagements, industry and networking events and meetings to promote EDCare and its services.
- Collaborates with other departments and the team on the development of educational programs offered to clients and prospects.
Field Marketing Manager
Tandem Hospital Partners/Saint Luke's Community Hospital
KC Metro Area
01.2017 - 01.2019
- Responsible for the opening of 5 new Saint Luke's Community Hospitals in the Kansas market including market strategy, grand opening events, community and public official tours, business development, local partnerships, sponsorships and chamber involvement.
- Physician relations liaison providing education and information about the new community hospital model to primary care, urgent care and specialty practices to establish referral programs.
- Provided community outreach education seminars and hospital tours to senior care facilitates, schools, interest groups and other businesses surrounding the area market near the hospitals.
Regional Marketing Manager
CareSpot/CareNow Urgent Care
01.2013 - 01.2017
- Responsible for the marketing efforts of opening and then re-branding of 8 new urgent care centers in KC market including strategy, grand opening, regional partnerships and ongoing tactics.
- Field Marketing, community relations, employee programs, business development, public relations and advertising initiatives including radio, print and local events and sponsorships.
- Drove double digit patient visit growth year over year.
Field Marketing Manager
H & R Block
01.2010 - 01.2013
- Responsible for creating, managing local store marketing strategy plans and execution in support of 15 corporate retail tax locations. Activities included grassroots marketing, public relations and media programs, various partnerships and sponsorships, events, office merchandising, brand awareness and store visibility.
Director of Franchise Development
Mr. Goodcents Franchise Systems, Inc.
01.2008 - 01.2010
- Responsible for all franchisee development department functions including sales process, working with candidates, business development, public relations, lead generation programs, FDD review, validation, pre-training and grand opening support. Signed 15 new franchisees representing 18% growth.
- Established broker networks to drive new franchisees nationwide. Implemented marketing campaign utilizing seminars/tradeshows to drive leads in cost effective manner resulting in 25% budget savings.
Advertising Director
flourish! Magazine
01.2007 - 01.2008
- Managed continued growth of advertising account base developing new accounts driving 20% increase in monthly sales revenue. Coordinated artwork with advertisers and agencies to meet publishing deadlines and address client needs.
- Managed sponsorships for special events including Annual De-Stress Fest, Cover Launch parties, Client Networking groups & Community Outreach Programs.
Franchise Director
The Entrepreneur's Source
01.2002 - 01.2007
- Coordinated qualification/selection of potential franchisees through validation process which included FDD walk-thru, legal guidelines and franchise agreement signing.
- Implemented local marketing programs including advertising, seminars, tradeshows and networking events to drive leads of potential franchisees.
- Placed over 100 clients in franchises ranging from $50K to $2M investment.
Education
Bachelor of Science - Communications with emphasis in Marketing & Public Relations
University of Central Missouri
Warrensburg, MOSkills
- Event Planning & Management
- Provider and Patient Education
- Sponsorship Management & Guest Relations
- Social media marketing
- Brand promotion
- Strategic planning
- Public and media relations
- Partnership, program & event marketing
- Relationship building
- Creative and innovative
- Decision-making
Timeline
Marketing Manager
Optum Health
01.2022 - 01.2026
Regional Outreach Representative
EDCare Kansas City
01.2020 - 01.2022
Field Marketing Manager
Tandem Hospital Partners/Saint Luke's Community Hospital
01.2017 - 01.2019
Regional Marketing Manager
CareSpot/CareNow Urgent Care
01.2013 - 01.2017
Field Marketing Manager
H & R Block
01.2010 - 01.2013
Director of Franchise Development
Mr. Goodcents Franchise Systems, Inc.
01.2008 - 01.2010
Advertising Director
flourish! Magazine
01.2007 - 01.2008
Franchise Director
The Entrepreneur's Source
01.2002 - 01.2007
Bachelor of Science - Communications with emphasis in Marketing & Public Relations
University of Central Missouri