Kelly Trebon
Sales & Route To Market Leader
Austin,TX
Summary
Strategic-thinking leader with excellent sales, marketing & vendor management skills coupled with over 10 years in the CPG industry (Alcohol & Vapor). Highly effective and comfortable working with people at all organizational levels. Experience leading multiple teams with varying responsibilities during hyper-growth and and regulatory environments.
Overview
4
4
Certifications
6
6
years of post-secondary education
11
11
years of professional experience
Work History
Director, Route to Market
Juul Labs
Austin, TX
03.2020 - Current
- Route to Market (Sales Enablement, Resets/Installs & Vendor Management, Managed 3 internal teams responsible for Sales Enablement, Resets & Installs & Vendor Management.
- Developed & managed JUUL’s 3rd party vendor strategy with partners such as Survey.com, Skupos, LMS, Trax & CBS which focused on providing in-store data/visibility to KAMs in 40k “uncovered” doors as well as POS deployment/execution.
- Re-built Juul’s sales enablement strategy focusing on “Leadership by All” approach & standardizing field playbooks.
- Led the team responsible for deploying & installing all backbar assets as well as overseeing resets for over 40,000 doors across 100+ chains to maximize velocity and reduce OOS.
Director, Sales Execution
Juul Labs
Chicago, IL
09.2019 - 03.2020
- Led a team of 8 Sales Execution Managers ensuring execution of promotions & trade marketing assets within key accounts.
- Managed executional relationship with Altria in regards to their $12.8B investment in Juul Labs.
- Oversaw all business activities with our 3rd party vendor, Crossmark and developed plans to execute Juul’s strategic priorities.
- Revamped our Go to Market Strategy for Crossmark with better alignment towards Juul’s strategies & execution.
- Managed sales team of 300+ dedicated Crossmark Reps responsible for sales and merchandising in our “uncovered” geos.
Sr Division Manager
Juul Labs Inc.
Detroit, MI
03.2018 - 09.2019
- Launched commercial business in MI/WI & built the sales team from 0 to 7 employees resulting in tripled revenue from $13m to $40m in first 9 mo.
- Responsible for all sales, distribution market share, P&L, and execution in both states for 5,000+ indy and chain accounts.
- Developed strategy for my team to accelerate sales, distribution and penetration directly contributing to 35% acquisition raising Juul’s private valuation from ~$1b to $38b.
- Streamlined a complex distribution network by onboarding & managing 7 distributors while reducing black market risk.
- Winner of 2018 Golden Juul awarded to top Sr Mgr. with largest impact towards achieving Juul’s mission.
National Account Manager
Anheuser-Busch
Detroit, MI
10.2015 - 03.2018
- Managed Anheuser-Busch portfolio with 30 national on-premise accounts across 10 States as well as all pro sports venues.
- Assisted in planning, opening and execution of sponsorship requirements for Little Caesar’s Arena.
- Lead, motivate & managed independent distributor teams to adhere to and meet company objectives.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
District Manager
Anheuser-Busch
Ann Arbor, MI
03.2014 - 10.2015
- Worked with 4 wholesaler sales teams responsible for 3 million c/e to ensure superior execution at retail and to identify sales opportunities.
- Developed and implemented sales programs surrounding regional events such as UM Football, MIS & Faster Horses.
Sales Representative
Anheuser-Busch
New York, NY
08.2010 - 03.2014
- Managed AB's entire portfolio across both on and off-premise accounts
- Consistently won internal sales challenges
- Drove revenue +8% from 2010 - 2013
Education
MBA - Business Management
Iona College
New York 06.2011 - 06.2013
BBA - Marketing
Iona College
New York, NY 09.2003 - 06.2007
Skills
Leadership
Sales
Trade Marketing
Vendor Management
Project Management
Alcohol Industry
Startup
Field Marketing
Written & Verbal Communication
Certification
Certified Cicerone
Timeline
Director, Route to Market
Juul Labs
03.2020 - Current
Director, Sales Execution
Juul Labs
09.2019 - 03.2020
Sr Division Manager
Juul Labs Inc.
03.2018 - 09.2019
National Account Manager
Anheuser-Busch
10.2015 - 03.2018
District Manager
Anheuser-Busch
03.2014 - 10.2015
MBA - Business Management
Iona College
06.2011 - 06.2013
Sales Representative
Anheuser-Busch
08.2010 - 03.2014
BBA - Marketing
Iona College
09.2003 - 06.2007