Kelly Vlasics
10 Topfer Lane, Bath,PA
Summary
Experienced business owner with a proven track record of building successful operations from the ground up. Specializes in leveraging strategic marketing and culinary excellence to drive growth and customer satisfaction. Expert in cost control, team leadership, and maintaining high food safety standards.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Owner
Mattie’s Strudel Haus
, Pa
06.2016 - Current
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Forecasted customer demand to set prices or credit terms for goods or services.
- Enhanced customer engagement through outstanding communication skills, understanding their needs effectively.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Monitored performance of personnel against goals set forth by the company.
- Formulated and executed business plans focusing on strategic growth and long-term goals.
- Managed daily operations of business, including hiring and training staff.
- Delegated work to staff, setting priorities and goals.
- Leveraged social media platforms to strengthen brand identity, leading to increased revenue.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Analyzed recipes to determine menu prices based on cost of food, labor and overhead.
- Chopped and diced vegetables and fruits to stock fridge ahead of busy periods.
- Observed food safety and sanitation protocols to reduce germ spread.
- Prepared high-quality dishes according to established recipes.
- Monitored temperatures of prepared food and cold-storage areas.
- Stored foods correctly using correct storage containers and labeling systems.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Marketing Manager
Ellsworth Hill Orchard & Berry Farm
Sharon , CT
09.2012 - 04.2016
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Conducted research to determine ideal markets for products and services.
- Collected and analyzed market research data for use in forecasting.
- Developed and managed digital marketing campaigns.
- Drove consistent, relevant traffic and leads from our social network presence.
- Generated ideas to increase sales through creative promotions.
- Created content for promotional materials, including brochures, flyers, and websites.
- Oversaw the company's marketing budget.
- Implemented customer loyalty programs that increased repeat business.
Education
Bachelor of Science - Education
Kutztown University of Pennsylvania
Kutztown, PA05-1997
Skills
- Marketing & Branding: Marketing tactics, Social media control, Brand strategy planning
- Management & Operations: Team oversight, Financial management, Inventory management
- Culinary Expertise: Meal preparation, Kitchen operations, Recipe development, Food safety compliance
Certification
- Servsafe certified
Accomplishments
- Restaurant Guru award
- Morning Call chef recognition
- Best of Lehigh Valley Restaurant 2020
Affiliations
- Furniture remodeling
- Gardening
References
References available upon request.
Timeline
Owner
Mattie’s Strudel Haus
06.2016 - Current
Marketing Manager
Ellsworth Hill Orchard & Berry Farm
09.2012 - 04.2016
Bachelor of Science - Education
Kutztown University of Pennsylvania
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