KELLY COTTEN

Partnership Management

• Strengthened relationships with key partners through regular communication and collaboration on joint initiatives.
• Improved partner satisfaction through prompt resolution of issues and concerns, fostering long-term relationships.
• Leveraged existing partnerships to create cross-promotional opportunities, driving incremental revenue growth for both parties.

Client Management

• Managed a diverse portfolio of clients, ensuring optimal results by tailoring strategies to individual needs.
• Implemented influencer partnerships to amplify brand message and drive conversions.
• Built relationships with community partners, enhancing the Kevin Harvick Foundation's visibility and impact.

Social and Digital Management

• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Coordinated live event coverage across multiple platforms, driving real-time engagement from target audiences at key moments throughout events.
• Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
• Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.

• Effectively managed requirements of multiple sponsorships simultaneously with an overall team investment of over $8M
• Retained over 85% of all client's business year over year
• Facilitated successful productions, appearances, and on-site hospitality in managing PSA assets for over 14 clients
• Implementation of partner initiatives across all platforms within the JRM infrastructure
• Preparation and distribution of weekly schedule of media, sponsor, and competition obligations for streamlined communication within organization.

• Ticket Management for Tylenol's NASCAR program
• Event planning and execution for Lowe's Commercial Business events and grand openings
• Redesigned communication protocol for Lowe's contracted vendors
• Developed plans for new stores to interact within their community.

• Maintained and prepared all materials for sponsorship development
• Assisted in the acquisition of over $15M in new business
• Planned and executed events for new and existing partners.