Kelsey Donohue

- Territory management for 11 studios, overseeing 50 employees, and 5,300+ clients, and aligning teams with corporate strategies.

- Developed and carried out client acquisition strategies to increase global enrollment by over 50% in four years.
- Implemented sales strategies, driving $8M in membership sales and over $400,000 of apparel in 2024.
- Created processes to cultivate and maintain client relationships to achieve over a 90% retention rate company-wide in back-to-back quarters in 2025.
- Educated and influenced all coaches and managers in onboarding new members to exceed a conversion rate of 75% in 2024 and early 2025.

- Launched routines and best practices to increase client utilization by 25% in the past three years.

- Partnered with the owner and CFO to project future plans for hiring, current staffing, and salary implementation based on key performance metrics.

- Doubled employee retention rates in 2024 with the implementation of a program to incentivize staff for high-quality performance.
- Organized and promoted charity events, enhancing brand presence and community relationships.

- Expanded the membership base from 50 to 585 members, generating over $1 million in recurring revenue.

- Responsible for all lead generation in a new market, and managing client relationships to grow over 500% in enrollment within a five-year period.
- Consistently achieved monthly sales of $80K+ for 18 consecutive months.
- Managed daily operations, sales strategy, and inventory, while maintaining strong client satisfaction.

- Ranked first in the company for client retention, apparel sales, and conversion percentage for back-to-back quarters (2020, 2021).

- Won 'Best Performing Studio' based on KPIs for five consecutive months in 2021 (January–June) before being promoted to Regional Manager.

- Leveraged relationships to win the best overall retention company-wide in 2020-2021 during the pandemic.

- Won an award for the most lifestyle packages sold in 2021 among all 25 coaches in our region.

- Onboarded, mentored, and trained a predecessor who is currently achieving over $90,000 per month in a previously run facility.

- Streamlined daily operations to enhance store functionality and efficiency.

- Trained and supervised over 20 warehouse team members in customer service best practices.

- Oversaw inventory management, maintaining optimal stock levels effectively.

- Piloted a new process of the company's Ship-to-Store to increase revenue through online sales.

- Won the award for "Best New Hire" in January of 2015 for spearheading the implementation of outbound order pick-up in T-1521.

- Promoted to Independent Executive Team Lead in May 2016, as the youngest ETL in the Capital Region.