Kelsie Gunderson

Oversaw a team of 15 sales associates that executed all sales activities; growing the studio to 1,060 members and running the most profitable studio in our region with a monthly revenue of $145,000 per month. Supervisor of all operations including sales, marketing, inventory, human resources, and payroll. Responsible for hiring, on-boarding, training, and termination of employees.

• Coached sales team to average three sales per day, closing above 60% with over 100 new intros per month.
• Studio grew from 300 to 850 members over first nine months of business while keeping attrition below 3% and utilization above 75%
• Submitted loan applications to underwriter for verification and recommendation

Lead and directed team to sale over 900 memberships before our studio opened using warm leads, guerilla marketing, and local marketing events. Built a team of 20 sales associates and trainers by creating a strong culture. I worked directly with CEO and owners to set metrics and goals for the personal trainers and studio with a goal to gain 50 members per month.

• Built a team of 20 sales associates and trainers, creating a thorough sales process and class standard to gain 50 new members per month
• Created new and unique workouts to engage clients, creating one of the most popular formats in our studio, maxing out the class 95% of the time
• Created staff and studio class schedule for best utilization possible, putting our strongest trainers in our high traffic times to continue studio growth and reputation

Managed 100 business accounts while actively marketing to commercial and residential property managers through cold calls, on-site visits, providing staff luncheons, marketing events, and joining local committees. Worked directly with superintendents and project managers to make sure business needs were understood for both parties.

• Nurtured business relationships to gain loyalty, referrals, and repeated business
• Utilized trade show events to network and promote brand throughout industry creating warm leads
• Achieved 100% of quota for new business within first quarter of being hired and recovered five "at risk" accounts

Liaison between account holders and account managers. Aggressively researched new business to business clients in the greater Seattle area increasing accounts 10% from previous year.