Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Kendal Waddell

Brand Marketing | Social Media Management | Event Marketing

Summary

Dynamic marketing professional with 3+ years of experience in 360 campaign launches, retail and digital activations, and content strategy. Adept at managing product portfolios, forecasting, and performance analysis to optimize ROI. Skilled in cross-functional collaboration with sales, creative, and media teams to deliver seamless brand experiences. Strong communicator with advanced Excel and presentation skills, passionate about beauty brands and storytelling.

Overview

3
3
years of professional experience

Work History

Brand Specialist

Livewell
01.2025 - Current
  • Lead 360 campaign activations across digital, social, and retail events, ensuring on-time execution of launches and brand initiatives.
  • Build relationships with influencers, vendors, and community partners to drive brand engagement and adoption.
  • Forecast and manage assets while tracking KPIs and providing strategic performance reports.
  • Conduct competitive and consumer analysis to refine positioning and identify growth opportunities.
  • Develop decks and presentations for leadership and external partners to align strategy and results.

Client Care Insurance Specialist

Proctor Loan Protector
03.2024 - Current
  • Manage client portfolios and document workflows with accuracy, ensuring alignment with business goals.
  • Utilize Excel and Salesforce to create reports, track performance trends, and improve efficiency.
  • Deliver clear communications across stakeholders, strengthening relationships and driving satisfaction.

Marketing Department – Campaign & Event Strategy

Central Michigan University
08.2022 - 05.2023
  • Directed high-volume event activations (5,400+ attendees), coordinating logistics, sponsors, and retail partners.
  • Designed marketing collateral and wrote copy for sponsors (Adidas, Qdoba), ensuring brand alignment and ROI.
  • Analyzed campaign results and delivered reports to senior stakeholders with insights for future optimization.

Sales Intern

United Wholesale Mortgage
05.2022 - 08.2022
  • Supported sales strategy by preparing decks, client communications, and outreach templates.
  • Produced Excel dashboards to visualize data trends and support leadership in decision-making.
  • Assisted in Salesforce management, ensuring accurate records and reporting for client outreach.

Education

B.A. - Marketing

Central Michigan University
Mount Pleasant, MI

Skills

  • 360 Campaign Development
  • Portfolio & Product Lifecycle Management
  • Retail & Event Marketing
  • Forecasting
  • Budget Tracking
  • ROI Analysis
  • CRM
  • Client Relations

Accomplishments

Brand Engagement Boost

Increased brand engagement by 30% by collaborating through content creation, storytelling and utilizing digital strategies.


Experiential Marketing

Assisted 20+ experiential marketing initiatives, driving audience connection and outreach.


High Volume Event Logistics

Planned and executed events with 5,25 attendees, driving fan engagement through field marketing and community outreach.

Timeline

Brand Specialist

Livewell
01.2025 - Current

Client Care Insurance Specialist

Proctor Loan Protector
03.2024 - Current

Marketing Department – Campaign & Event Strategy

Central Michigan University
08.2022 - 05.2023

Sales Intern

United Wholesale Mortgage
05.2022 - 08.2022

B.A. - Marketing

Central Michigan University

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Kendal WaddellBrand Marketing | Social Media Management | Event Marketing