Kendra Petras
Ashland,United States
Summary
I facilitate connections with people and the things and people they care about. I am a thinker, a learner and a doer, helping people with big ideas do the tasks to make their ideas happen.
Overview
25
25
years of professional experience
Work History
Marketing Assistant
Express Seed Company
Oberlin, OH
05.2024 - Current
- Preparing 65K images and data for upcoming launch of new Express Seed website to be integrated with ERP.
- Continued development and maintenance of ThinkPlants website, including Excel CSV imports of products as well as live social media integrations and interactive posts and pop-ups.
- Brought on to help create and implement new marketing strategies for our newest sales initiatives (InBlume, InFlora and InVerde) with new Express Seed Company Marketing team.
Data Management Specialist
ThinkPlants/Express Seed Company
Oberlin, OH
05.2018 - 05.2024
- Data entry for NAV software switchover to improve Express product representation and comparison.
- Website development for ThinkPlants perennial marketing 600 plants using SquareSpace platform with live social integrations, data management and analysis for ThinkPlants (www.thinkplants.com).
- Created Social Media ads for Facebook and Instagram, set up and maintained YouTube Channel of product videos working remotely with Head of Marketing.
- Quarterly review via PowerPoint of web and social analytics provided to COO and to Director of ThinkPlants for Board review and consideration of marketing effectiveness.
- Continued Image processing and data management for more effective display of 200K Express Seed Company products.
- Annual tradeshow networking for Express Seed Company and ThinkPlants with our partners and customers.
Sales Support Associate
Express Seed Company
Oberlin, OH
05.2016 - 05.2018
- Worked directly with COO on multiple projects remotely supporting Express Seed Sales team.
- Assisted in market research for product comparisons by developing Excel spreadsheets for items in specific genera and across young plant supply.
- Provided PowerPoint of product comparisons for executive review and decision-making.
- Updated 100K photos for Express Seed website using People Soft database and then Microsoft NAV adhering to market expectations.
Executive Administrative Assistant
The Evangelical Alliance Mission (TEAM)
Carol Stream, IL
08.2003 - 12.2004
- Administrative assistant to Regional Director for Asia-Pacific Rim, coordinating travel, performing financial accounting and organizing personal email.
- Managed confidential communications between 50 personnel in region and Director to provide exceptional member care.
- Researched copyright for training program materials and planned annual training events.
Receptionist
Roberts, P.C.
Wheaton, IL
09.2001 - 08.2003
- Greeted clients and maintained appointment schedule for team of five attorneys.
- Filed weekly attorney briefs professionally and promptly with Clerk of Court.
Executive Administrative Assistant
East-West Ministries International
Dallas, TX
10.2000 - 07.2001
- Executive Administrative Assistant to the President managing all sensitive communications from his office to the personnel on field.
- Typing and assisting in design for publication of booklet written by the President.
- Arranged office meeting appointments, agendas and catering for Board meetings.
- Coordinated yearly donor event details.
College Recruiter
Dallas Baptist University
Dallas, TX
01.1999 - 10.2000
- Admissions Counselor for incoming freshmen to Dallas Baptist University from prospect to registered student.
- Travel to the East Texas and Houston, TX region to meet with prospective students and their churches.
- Powerpoint creation and presentation.
- Data entry for confidential student information.
- Ongoing interaction with students, their pastors and parents.
Education
Master of Arts - MA - Church History
Wheaton College
12.2004
Bachelor of Arts - BA - English Language and Literature, General
Dallas Baptist University
12.1999
Skills
- Relationship Building
- Intuitive
- Digital Marketing
- Marketing Strategy
- Microsoft Products
- Customer Engagement
- Financial Accounting
- Executive Administrative
- Web Design
- Web Development
- Social Media Platforms
- Detail-oriented
Timeline
Marketing Assistant
Express Seed Company
05.2024 - Current
Data Management Specialist
ThinkPlants/Express Seed Company
05.2018 - 05.2024
Sales Support Associate
Express Seed Company
05.2016 - 05.2018
Executive Administrative Assistant
The Evangelical Alliance Mission (TEAM)
08.2003 - 12.2004
Receptionist
Roberts, P.C.
09.2001 - 08.2003
Executive Administrative Assistant
East-West Ministries International
10.2000 - 07.2001
College Recruiter
Dallas Baptist University
01.1999 - 10.2000
Master of Arts - MA - Church History
Wheaton College
Bachelor of Arts - BA - English Language and Literature, General
Dallas Baptist University