Kendra Petras
Ashland,United States
Summary
I facilitate connections with people and the things and people they care about. I am a thinker, a learner and a doer, helping people with big ideas do the tasks to make their ideas happen.
Overview
25
25
years of professional experience
Work History
Marketing Assistant
Express Seed Company
05.2024 - Current
- Preparing 65K images and data for upcoming launch of new Express Seed website to be integrated with ERP.
- Continued development and maintenance of ThinkPlants website, including Excel CSV imports of products as well as live social media integrations and interactive posts and pop-ups.
- Brought on to help create and implement new marketing strategies for our newest sales initiatives (InBlume, InFlora and InVerde) with new Express Seed Company Marketing team.
Data Management Specialist
ThinkPlants/Express Seed Company
05.2018 - 05.2024
- Data entry for NAV software switchover to improve Express product representation and comparison.
- Website development for ThinkPlants perennial marketing 600 plants using SquareSpace platform with live social integrations, data management and analysis for ThinkPlants (www.thinkplants.com).
- Created Social Media ads for Facebook and Instagram, set up and maintained YouTube Channel of product videos working remotely with Head of Marketing.
- Quarterly review via PowerPoint of web and social analytics provided to COO and to Director of ThinkPlants for Board review and consideration of marketing effectiveness.
- Continued Image processing and data management for more effective display of 200K Express Seed Company products.
- Annual tradeshow networking for Express Seed Company and ThinkPlants with our partners and customers.
Sales Support Associate
Express Seed Company
05.2016 - 05.2018
- Worked directly with COO on multiple projects remotely supporting Express Seed Sales team.
- Assisted in market research for product comparisons by developing Excel spreadsheets for items in specific genera and across young plant supply.
- Provided PowerPoint of product comparisons for executive review and decision-making.
- Updated 100K photos for Express Seed website using People Soft database and then Microsoft NAV adhering to market expectations.
Executive Administrative Assistant
The Evangelical Alliance Mission (TEAM)
08.2003 - 12.2004
- Administrative assistant to Regional Director for Asia-Pacific Rim, coordinating travel, performing financial accounting and organizing personal email.
- Managed confidential communications between 50 personnel in region and Director to provide exceptional member care.
- Researched copyright for training program materials and planned annual training events.
Receptionist
Roberts, P.C.
09.2001 - 08.2003
- Greeted clients and maintained appointment schedule for team of five attorneys.
- Filed weekly attorney briefs professionally and promptly with Clerk of Court.
Executive Administrative Assistant
East-West Ministries International
10.2000 - 07.2001
- Executive Administrative Assistant to the President managing all sensitive communications from his office to the personnel on field.
- Typing and assisting in design for publication of booklet written by the President.
- Arranged office meeting appointments, agendas and catering for Board meetings.
- Coordinated yearly donor event details.
College Recruiter
Dallas Baptist University
01.1999 - 10.2000
- Admissions Counselor for incoming freshmen to Dallas Baptist University from prospect to registered student.
- Travel to the East Texas and Houston, TX region to meet with prospective students and their churches.
- Powerpoint creation and presentation.
- Data entry for confidential student information.
- Ongoing interaction with students, their pastors and parents.
Education
Master of Arts - MA - Church History
Wheaton College
12.2004
Bachelor of Arts - BA - English Language and Literature, General
Dallas Baptist University
12.1999
Skills
- Relationship Building
- Intuitive
- Digital Marketing
- Marketing Strategy
- Microsoft Products
- Customer Engagement
- Financial Accounting
- Executive Administrative
- Web Design
- Web Development
- Social Media Platforms
- Detail-oriented
Timeline
Marketing Assistant
Express Seed Company
05.2024 - Current
Data Management Specialist
ThinkPlants/Express Seed Company
05.2018 - 05.2024
Sales Support Associate
Express Seed Company
05.2016 - 05.2018
Executive Administrative Assistant
The Evangelical Alliance Mission (TEAM)
08.2003 - 12.2004
Receptionist
Roberts, P.C.
09.2001 - 08.2003
Executive Administrative Assistant
East-West Ministries International
10.2000 - 07.2001
College Recruiter
Dallas Baptist University
01.1999 - 10.2000
Master of Arts - MA - Church History
Wheaton College
Bachelor of Arts - BA - English Language and Literature, General
Dallas Baptist University
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