Ashley Dark
Pearland,TX
Summary
Proactive and achievement-oriented Director with 9 years of marketing and leadership experience, specializing in serving healthcare clientele. Demonstrated success in enhancing program operations efficiency, increasing conversion rates, and optimizing performance. Proven ability to thrive under pressure, adapt to new challenges, and elevate organizational brands.
Overview
13
13
years of professional experience
Work History
Director of Marketing and Admissions
Courtyard Nursing And Rehabilitation Center
Houston, TX
09.2021 - Current
- Implement successful marketing initiatives and campaigns targeting industry professionals to enhance company reputation.
- Manage vendor and agency relationships, negotiating favorable contracts to reduce costs while maintaining quality.
- Develop data-driven marketing strategies to drive company growth and achieve budgeted goals.
- Conduct regular competitor market analyses to ensure competitiveness and alignment with target audience needs.
- Lead rebranding efforts to improve company identity and brand perception among stakeholders.
- Provide strategic insights and recommendations to leadership to support business objectives.
- Plan and execute creative experiential marketing events to engage target audiences effectively.
- Maintain long-term accounts by showcasing company specialties and promoting brand effectiveness.
- Foster strong professional relationships and upheld a positive market image.
Admissions Coordinator
Northwest Health And Rehabilitation Center
Houston, TX
09.2020 - 08.2021
- Used customer relationship management (CRM) tools to streamline admissions procedures.
- Addressed inquiries from prospective clients, providing comprehensive information on admission protocols.
- Facilitated patient admissions in accordance with federal and state regulations.
- Collaborated with the admissions team to devise and execute strategies for process improvement.
- Ensured adherence to admission policy standards by verifying insurance benefits.
- Improved interdepartmental communication to enhance collaboration and operational efficiency during admissions.
Admissions Coordinator
Curahealth Hospital
New Orleans, LA
01.2020 - 04.2020
- Supervised a team of clinical liaisons within the admissions department across two local locations.
- Provided training and support to improve team performance and efficiency.
- Handled an average of 15 patient referrals per day.
- Monitored and tracked the status of each referral to facilitate smooth admissions.
- Engaged in negotiations with various insurance companies.
- Established single case agreements and short-term contracts for per diem or daily rates.
- Maintained comprehensive records, including hospital census
- Compiled and analyzed data from various sources to prepare admissions reports.
- Provided insights and recommendations based on data analysis to support strategic decision-making.
Business Development Specialist
Good Samaritan Nursing And Rehabilitation Center
New Orleans, LA
10.2017 - 12.2019
- Expanded client base through the development and execution of effective business development strategies.
- Strengthened company's market presence by participating in targeted networking events and fostering relationships.
- Drove significant revenue growth by deploying innovative marketing campaigns.
- Established, initiated, and optimized business development strategies within budgetary constraints.
- Identified new business opportunities through various methods including cold calling, networking, and database leads.
- Cultivated and sustained strong working relationships with professionals in assigned territories.
Patient Access Representative
Memorial Hospital
Gulfport, MS
08.2011 - 05.2015
- Maintained accurate patient records, contributing to a well-organized database for seamless information access across departments.
- Enhanced overall patient experience with empathetic communication, understanding patient needs, offering tailored solutions where applicable.
- Understood billing processes and helped to verify insurance eligibility and obtaining authorizations.
- Managed challenging situations effectively by remaining calm under pressure while resolving conflicts or addressing dissatisfied patients professionally.
- Secured patient information and confidential medical records in compliance with HIPAA privacy rule standards to protect patient's privacy.
- Identified insurance payment sources and listed payers in proper sequence to establish chain of payment.
- Processed payments using cash and credit cards, maintaining accurate records of transactions.
Education
Master Of Arts -
Northwestern State University of Louisiana
Natchitoches, LABachelor Of Liberal Arts - Journalism
University of Mississippi
University, MSSkills
- Partnership Development
- Customer Segmentation
- Market Research
- CRM Management
- Public Relations
- Team Leadership
- Budget Management
- Event Planning
- Email Marketing
- Campaign Development
- Competitor Analysis
- Customer Retention Strategies
- Marketing Plan Development
- Relationship Building
- Contract Negotiation
- Branding
Timeline
Director of Marketing and Admissions
Courtyard Nursing And Rehabilitation Center
09.2021 - Current
Admissions Coordinator
Northwest Health And Rehabilitation Center
09.2020 - 08.2021
Admissions Coordinator
Curahealth Hospital
01.2020 - 04.2020
Business Development Specialist
Good Samaritan Nursing And Rehabilitation Center
10.2017 - 12.2019
Patient Access Representative
Memorial Hospital
08.2011 - 05.2015
Master Of Arts -
Northwestern State University of Louisiana
Bachelor Of Liberal Arts - Journalism
University of Mississippi