Forward-thinking and confident graduate in Public Relations with well-honed communication skills and proven ability to build relationships. Seeking an entry level position in PR/Marketing.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Volunteer
Marketing, Branding Associate
MarketCast
09.2022 - Current
Work directly with Marketing and Human Resource team to assist with company branding efforts
Identified appropriate marketing channels and target customers for campaigns.
Wrote engaging and successful marketing and advertising.
Developed2023 Internship Campaign on LinkedIn to attract new talent
Created engaging content and deployed the Hashtag for the LinkedIn campaign - #FuelYourFandom2023
Generated the first LinkedIn Handbook to help revolutionize the profiles of 725 global employees
Created the “Welcome Summer 2023 Interns” LinkedIn campaign
Branding Intern, Social Media
MarketCast
06.2022 - 08.2022
Completed a Social Media audit of the company’s competitor’s social media platforms (i.e., LinkedIn and Instagram), which I presented to the Chief Marketing Officer and team
Content Creation/LinkedIn and Instagram
Assisted the Marketing and HR teams with internal and external projects and tasks
Public Relations Coordinator
Kappa Delta Beta Theta Chapter
09.2020 - 05.2023
Develop and build connections with like-minded individuals and industry professionals
Attend networking events and prep workshops that give insight in the public relations/advertising fields
Vice President
Public Relations, Kappa Delta Beta Theta Chapter
09.2020 - 10.2021
Directed Kappa Delta’s Instagram and VSCO accounts
Created marketing and graphic designs to attract new members as well as showcase current members
Made diversity and inclusion a priority when posting on social media
VALLEY Magazine PR Division
Penn State University
10.2021 - 10.2023
Responsible for upholding brand image through social media, strategic partnerships, and communication
Assisted with production of the magazine by finding fashion and beauty trends on campus
Boutique Associate
Aritzia
05.2021 - 08.2021
Maintained a clean, organized inventory and curated displays of rotating seasonal clothing
Anticipated customer needs, providing them with excellent customer service while upholding brand standards
Guided 150+ customers daily through the process of finding their ideal style and sizes
Brand Assistant
Hillary's Boutique
12.2020 - 03.2021
Assisted with business rebranding from clothing store to online boutique
Assisted in social media content on Instagram and Facebook
Public Relations & Communications Experience
Volunteer
Pajama Program
08.2018 - 06.2020
Successfully organized and promoted multiple fundraising events through community forums and social media, raising 350+ books and 100+ pairs of pajamas
Education
Bachelor of Arts - Public Relations/Advertising
The Pennsylvania State University
University Park, PA
05.2023
Skills
Extensive knowledge of social networking sites, marketing, and public relations planning
Multitask, work collaboratively, meet strict deadlines
Strong analytic ability, inquisitiveness, attention to detail
Photoshop, Mailchimp, Canva, LinkedIn, Twitter, Facebook, TikTok and Instagram
Certification
Certification – Social Media Marketing, Hootsuite Academy