KENNETH LAFON
Tyler,TX
Summary
Resourceful Specialist offering expertise in problem-solving, data analysis and customer service. Adept at quickly learning new technologies and processes for driving success. Proven track record of successfully managing multiple projects and developing innovative solutions.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
Work History
Sales/Pro Specialist
Lowe's
02.2023 - Current
- Leverage effective marketing strategies to drive sales, upsell products, and consistently exceed regional sales targets by more than 150%
- Utilize CRM software to track customer interactions, manage leads, and streamline sales processes, improving efficiency and follow-up rates
- Track industry trends and competitor activity to identify new business opportunities and stay ahead of market demands
- Successfully close high-value sales deals with key accounts, contributing to an overall revenue increase of $1,000,000 in the fiscal year
- Supervise and coordinate 15 third-party installation teams, ensuring efficient deployment and successful execution of external projects
- Partner with 3 cross-functional teams to strategically align efforts and deliver on key business objectives, driving impactful results across the organization
- Provide exceptional post-sale support, addressing customer inquiries and concerns, resulting in a 95% customer satisfaction rate
Operations Manager
Best Buy
10.2021 - 03.2023
- Established key performance indicators for store teams, tracking progress and rewarding high achievers for meeting inventory control and shrink reduction targets
- Elevated store metrics from 15th place to 1st in pick rate time, speed, and efficiency
- Built high-performing teams by recruiting and developing talent, reducing turnover rates by 15% and improving overall district performance
- Collaborated with vendors and suppliers to optimize supply chain processes
Consumer Marketing Specialist
Self-Employed
11.2019 - 10.2021
- Achieved top-ranking in video broadcasting on Amazon, placing in the 99th percentile
- Managed end-to-end campaign creation, including market research, content development, social media management, and performance analytics engagement
- Built and maintained client relationships by delivering customized marketing solutions tailored to specific industry needs
- Consistently increased viewer retention rates by 23% per month
- Organically grew an audience of 60,000 followers
Education
Bachelor of Business Administration (BBA) - Business Management
Ohio State University - Fischer College of Business
01.2018 - 01.2019
Associate of Science in Business Management - Business Administration
Clark State
01.2017 - 01.2018
General Studies Program - General Studies
Tyler Junior College
01.2016 - 01.2017
Skills
- Microsoft Office
- Data analysis
- CRM
- Troubleshooting
- Budgeting
- SEO
- Market Research
- Interpreting data
- Shrink reduction
- Business reporting
- Team collaboration
- Technical troubleshooting
- Coaching and mentoring
- Vendor relations
- Supply management
Accomplishments
- Sales Achievement: Exceeded targets by over 150%
- Store Performance Boost: Improved store metrics to 1st place in PUIS
- Audience Growth: Grew audience to 60,000 followers organically
- Order Processing Efficiency: Provided a 95% customer satisfaction rate
TRAINING / COURSES
- Digital Marketing & E-commerce - Google/Coursera
- Search Engine marketing - Google/Coursera
- Social media advertising - Google/Coursera
Timeline
Sales/Pro Specialist
Lowe's
02.2023 - Current
Operations Manager
Best Buy
10.2021 - 03.2023
Consumer Marketing Specialist
Self-Employed
11.2019 - 10.2021
Bachelor of Business Administration (BBA) - Business Management
Ohio State University - Fischer College of Business
01.2018 - 01.2019
Associate of Science in Business Management - Business Administration
Clark State
01.2017 - 01.2018
General Studies Program - General Studies
Tyler Junior College
01.2016 - 01.2017