KENYAN COOPER

• Averaged 50+ outbound calls daily to faith-based organizations, focusing on discovery, solution fit, and follow-up for Amplify Giving and bundled software offerings.
• Conducted 8–12 product demos weekly, tailored to each church’s size, budget, and engagement goals, using SPICED methodology to guide conversations and uncover needs.
• Negotiated pricing and contract terms for single and multi-year deals, often coordinating approvals for usage-based pricing and bundle discounts within CPQ.
• Acted as a contract liaison for new Amplify Bundles, working with Sales Ops and Legal to finalize Ironclad agreements and ensure product/usage accuracy in Salesforce.
• Partnered with the new payments team to improve how giving, check deposit, and managed services were positioned during onboarding—helping reduce time-to-cash and client confusion.
• Helped churches transition to annual usage billing by proactively guiding them through tiered message and giving thresholds, leading to better renewal conversations.
• Maintained CRM hygiene and pipeline visibility by logging all activities and updating opportunity stages—contributing to more accurate sales forecasting.

Sales Strategy & Pipeline Development

• Proven ability to drive new business through high-volume cold calling (500 calls weekly) with a consistent 10-15% appointment conversion rate.

• Increased monthly sales by 23% through the development and execution of over 500 targeted email campaigns.

• Demonstrated expertise in building and scaling CRM databases, expanding from 300 to over 70,000 leads, and leveraging these for targeted cold calls and email outreach.

Lead Generation & Advertising

• Generated over 200,000 leads through strategic Facebook advertising, managing $1.5 million in ad spend for optimal client acquisition.

• Skilled in creating high-visibility social media content, producing over 10,000 posts to enhance local market reach for clients.

CRM Development & Process Automation

• Designed and implemented a custom CRM system tailored for SaaS sales, integrating automation processes with over 1,000 touches (text, email, phone) to boost client follow-up efficiency.

• Created 2500+ websites, funnels social media pages, and CRM accounts, optimizing client brand visibility in local markets.

Virtual Sales Training & Coaching

• Developed and delivered comprehensive Virtual sales training programs for employees and clients, including video courses that improved client closing rates by 25-50%.

• Authored specialized cold calling, objection handling, and follow-up scripts, equipping teams with tools for effective prospecting and sales follow-up.

High-Value Deal Closing

• Consistently closed high-ticket SaaS demos ($2,500–$7,000 per sale) with a 42% success rate, contributing to a 38% year-over-year revenue growth.

• Expertise in managing high-value client portfolios with over 350 accounts across 47 states, delivering tailored solutions to meet diverse client needs.

Account & Budget Management

• Skilled in managing large client budgets, working with agency marketing departments that spend $100,000–$1 million annually on marketing services.

• Effectively managed over 350 client accounts, ensuring high service standards and consistent satisfaction across multi-state operations.

Medicare Market & Compliance Expertise

• Deep understanding of the Medicare industry, including CMS compliance requirements critical to effectively marketing to Medicare professionals and maintaining regulatory standards.

• Specialized in SaaS sales and outreach for Medicare-related clients, ensuring all communications and marketing strategies align with industry regulations and compliance guidelines.