Keri Willard
Rochester Hills
Summary
Dynamic Medical Sales Specialist with a proven track record, excelling in C-Suite engagements and strategic account development. Consistent performer with multiple yearsranked in the top 10% of sales professionals. Skilled in contract negotiation and customer relationship management, I thrive on delivering exceptional results in competitive environments.
Overview
20
20
years of professional experience
Work History
Medical Sales Specialist
Teleflex
Detroit
12.2019 - Current
- Vascular Division – Managed a $5.8M Territory. Capital and disposables; CVCs, Arterial Lines, PICCs, Midlines, DLX Navigation System.
- Major call points; C-Suite, Anesthesia, Trauma Surgeons, Interventional Radiology, Critical Care and Emergency Department.
- 2025 - #9 of 74 with $420,485 sales. (102.24% to quota)
- 2025 - Invited to participate in Competitive Advisory Committee.
- 2024 - #43 of 74 with $264,600 sales (98% to annual quota). $25k in capital sales not included in quota
- 2024 - Nominated and participated in Sales Advisory Board (2 year commitment)
- 2023 - #19 of 74 with $300,100 new sales (102% to annual quota)
- 2023 - #1 of 74 – newly launched capital equipment – $174k
- 2022 - #16 of 74 with $423,000 in new sales (104% to quota, covid year)
- 2022 - Awarded Silver Level of Excellence – achieving quota three consecutive years
- 2021 - #13 of 74 with $500,000 new sales (106% to quota, covid year)
- Recognized as Rookie of the Year for generating $660,000 in new sales during the pandemic.
Territory Sales Manager
Bolder Surgical (Start-up, Acquired by Hologic)
SF Bay Area
06.2019 - 12.2019
- Drove sales for start-up company specializing in disruptive surgical devices for mini-laparoscopic surgery, including 5mm stapler, 3mm vessel sealer, 5mm specimen retrieval bag.
- Achieved #3 ranking out of 9 in Q3 2019 with $80,000 in sales, exceeding quota by 1% and achieving 79% of annual quota.
- Engaged major call points including C-Suite, pediatric and adult general surgery, urology, gyn, thoracic, and ENT.
Territory Sales Manager
Nuvectra (Start-up, company folded)
SF Bay Area
01.2019 - 06.2019
- Contributed to launch of start-up focused on neuromodulation products, including spinal cord stimulation and sacral nerve stimulation.
- Engaged with key stakeholders including C-Suite, Urology, Pain Management, Anesthesia, Spine, Orthopedics, and referring practices (Primary Care, Internal Med, Podiatry, Ob/Gyn).
- Developed territory sales strategies to enhance market presence and customer engagement.
Area Sales Manager
Lumenis Medical
Northern CA
06.2017 - 10.2018
- Capital Equipment Sales. Holmium/Yag and CO2 lasers within the OR Suite.
- 2018 - First Quarter - #3 of 63 with $525,000 sales (190% to quota)
- 2018 - Second Quarter - #2 of 62 with $370,000 sales (107% to quota, 55% to annual quota).
- 2018 - Third Quarter - #7 of 62 with $390,000 sales (91% to quota, 76% to annual quota)
- 2017 - Quarter 4 - #20 of 63 with $432,000 sales (96% to quota).
- Major call points: C-Suite, Urology, Gynecology, Ophthalmology, Neurosurgery, ENT, Pulmonology, OR Leadership, BioMedical Engineering and Materials Management.
- Developed relationship with UCSF Department of Urology, Gynecology and Neurosurgery to host training course for residents and fellows, enhancing educational opportunities.
- Established relationships with key opinion leaders at Stanford, UCD, and Dignity Health to strengthen national network.
Region Sales Director
Niveus Medical (Start-up, Acquired by Stryker)
Western US
05.2016 - 04.2017
- Founded start-up at Stanford, selling disruptive capital equipment with disposable components.
- Major call points; C-Suite, Critical Care (Cardiac, Neuro, Med/Surg) Negotiate contracts within IDNs. Internal Business Development.
- Managed two direct reports in Chicago and Florida, developing sales process and training program.
- 2016 - Integrated product as Standard of Care within Dignity Health.
- 2016 - Obtained commitment to pilot at Kaiser SF and present at Regional Early Mobility Meeting.
Senior Territory Manager, Advanced Wound Care Division
Molnlycke Health Care (Previously Regent Medical)
San Francisco
06.2006 - 04.2016
- Major call points; Operating Room, Radiation Oncology, Burn Unit, Wound Clinic (In-patient and Out-Patient), ICU/NICU, Vascular Access Team, IR, Cath. Lab, Urology, Ob/GYN.
- 2014 - Secured five hospital IDN contracts valued at $250,000, displacing a competitor with 10+ years of incumbency.
- 2014 - #32 of 98 with $153,251 growth (103% total, 213% Mepilex Border).
- 2014 - #32 of 98 with $153,251 growth (103% total, 213% Mepilex Border).
- 2015 - Achieved #16 of 98 with $92,938 growth through March (210% total).
Senior Territory Manager, Surgical Division
Molnlycke Health Care (Previously Regent Medical)
Detroit
06.2006 - 04.2016
- Major call points; Operating Room, Cath. Lab, IR Lab, Urology, L&D within individual hospitals, larger IDNs and surgery centers. Negotiate contracts within C-Suite. Present accredited continuing education.
- 2012 - #1 of 47 with $1,453,641 growth (146.3% Biogel, 101% Hibiclens).
- 2012 - Royalty Club and Crown Club Elite Winner (Incentive Trip – Cayman Islands).
- 2012 - OrthoPro and Pro-Fit Product Contest Winner.
- 2011 - #2 of 47 with $1,281,918 growth (153% Biogel, 108% Hibiclens).
- 2011 - President’s Club Winner ($1 million in new growth annually).
- 2011 - Royalty Club and Crown Club Elite Winner (Incentive Trip – Big Island, HI).
- 2010 - #2 of 54 with $363,564 growth (110% Biogel, 103% Hibiclens).
- 2010 - Royalty Club and Crown Club Elite Winner (Incentive Trip – Big Island, HI).
- 2010 - Promoted to Senior Territory Manager.
Territory Manager, Surgical Division
Molnlycke Health Care (Previously Regent Medical)
Michigan
01.2009 - 12.2010
- Increased revenue, facilitating territory split from Michigan to Detroit/Grand Rapids.
- 2009 - #12 of 53 with $104,519 growth (99.4% Biogel, 120% Hibiclens).
- 2008 - #9 of 53 with $309,420 growth (105% Biogel, 98.7% Hibiclens).
- 2007 - #7 of 53 with $192,546 growth (110% Biogel, 105% Hibiclens).
- 2007 - Royalty Club and Crown Club Elite Winner (Incentive Trip – Maui, HI).
- 2007 - CE Contest Award Winner.
- 2006 - #6 of 53 with $209,199 growth (113% Biogel, 100% Hibiclens).
- 2006 - “Crown Club Elite”- territory was #49 of 52 when hired.
- 2009, 2008, 2007- Invited to and actively participated in the President’s Strategy Summit.
Education
Bachelor of Arts - Eli Broad College of Business; Marketing
Michigan State University
East Lansing, Michigan05-2003
Skills
- C-suite sales
- Challenger Sale, Spin Selling, Balanced Seller, P2P
- CRM software management
- Contract negotiation
- Customer relationship management
- Pricing strategy
- Data-driven decision making
- Effective communication
- Networking proficiency
- Goal oriented
- Strategic account development
- Product performance evaluation
- Committee engagement
Timeline
Medical Sales Specialist
Teleflex
12.2019 - Current
Territory Sales Manager
Bolder Surgical (Start-up, Acquired by Hologic)
06.2019 - 12.2019
Territory Sales Manager
Nuvectra (Start-up, company folded)
01.2019 - 06.2019
Area Sales Manager
Lumenis Medical
06.2017 - 10.2018
Region Sales Director
Niveus Medical (Start-up, Acquired by Stryker)
05.2016 - 04.2017
Territory Manager, Surgical Division
Molnlycke Health Care (Previously Regent Medical)
01.2009 - 12.2010
Senior Territory Manager, Advanced Wound Care Division
Molnlycke Health Care (Previously Regent Medical)
06.2006 - 04.2016
Senior Territory Manager, Surgical Division
Molnlycke Health Care (Previously Regent Medical)
06.2006 - 04.2016
Bachelor of Arts - Eli Broad College of Business; Marketing
Michigan State University