KERRI DONNELLY

Senior Business Development leader with 20 years progressive experience in business, sales and marketing with a specialty in developing strategic partnerships and brand awareness within the Skilled Nursing and Post Acute Care industry. Experience includes both for profit and not for profit organizations, C-Suite hospital level engagement, crisis management, development of strategic area sales plans, press releases, event management and a demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.

Proficient in monitoring trends and capitalizing on emerging opportunities. Excellent reputation for implementing creative outreach strategies and working with professionals at all organizational levels. First rate attention to detail with a decisive approach to attain and exceed the highest standards of service.

Built successful clinical admission teams, developed marketing strategies and streamlined processes.

Expertise in strategic marketing, brand management, relationship building, sales, financial management, social media, communications, event planning, and team leadership with a high level of clinical competency.

• Achieved significant account growth CY 2020 of 206.67% for Collingswood Rehabilitation and Healthcare Center
• Awarded for building brand awareness and generating leads while managing internal/external marketing campaigns by Marquis Health Consulting Services
• Exceeded revenue goals and objectives to benefit Maryland and Virginia centers
• Developed internal/external outreach initiatives across all Maryland owned and operated centers
• Designed and implemented team projects across the Mid-Atlantic region
• Increased account growth by 30% from 911 hospital CY 2018; 12% from outlier hospital for Hebrew Home of Greater Washington
• Produced largest individual account volume at 52.28% CY 2018 for Hebrew Home of Greater Washington
• Successfully opened new clinical wing at Montgomery Village Healthcare Center
• Managed a team of nurse liaisons and admission coordinators at Montgomery Village Healthcare Center
• Developed innovative community outreach program at Montgomery Village Healthcare Center
• Initiated progressive contract to support peritoneal dialysis patients resulting in 10% increased revenue and census growth at Montgomery Village Healthcare Center
• Designed and implemented strategies with resulted 10% increase in conversion ratios at Montgomery Village Healthcare Center
• Integral in expansion of rehabilitation program which resulted in doubling the Medicare and insurance based census at Carriage Hill of Bethesda
• Initiated in-network insurance contracts resulting in 20% increased revenue and census growth for Carriage Hill of Bethesda

• Community Leadership: Rockville City Ambassador, American Lung Association Better Breather's Club Facilitator, Board Member (Historian) The Woman's Club of Bethesda, Rotary Club, NARC, DCSRG, Montgomery Village News Writer, Lakelands Leader Writer, Communications Committee Chairperson Lakelands Community Association

Board Member, Rockville Chamber of Commerce

Board Member, GROWS (Grass Roots Organization for the Well Being of Seniors)

Board Member, RAVE